Do you really need a professional web designer to help you promote your company online, or can you just turn to one of the many template or DIY websites services out there?
The short answer is that you could certainly turn to one of those options, as thousands of business owners and managers undoubtedly do. If you want your website to be profitable, though, it’s probably best if you work with a proven team of creative professionals. We don’t say that because we want you to pay a higher fee—to us or anyone else—but because it’s the option that’s likely to lead to a profitable result.
To understand why, here are three common problems small businesses have with web templates and DIY websites…
#1 They Look Cheap
Sometimes you just have to call a spade a spade. Most web templates and DIY websites simply look bad. Like poorly-constructed homes or ill-fitting clothes, they are bulky and obtrusive where they shouldn’t be, hurting your company’s credibility in the process. If the name of the game is to leave a positive impression on potential customers and vendors, they definitely come up short.
There is a lot that goes into building a successful web presence beyond getting the right statics (more on this in a moment), but the fact of the matter remains that if your website doesn’t look professional and credible, it isn’t going to help your sales or your public image. Don’t settle for a website that looks cheap, because having one means customers probably won’t settle for your business.
#2 They’re Hard to Customize
Despite the screenshots you’ll see on slick television commercials and template e-commerce sites, the reality is that most premade websites look generic. They are built to be used by any kind of business in any kind of industry, so you can’t really expect them to represent your business and market in any kind of specific way.
The same templates and pre-built websites that look good online look noticeably less impressive once you add your own content and images—especially if what you plug in doesn’t exactly match the sample provided. If your content is slightly longer, larger, or in a different format than the sample (more bullet points, taller images, etc.), everything is going to appear haphazard.
#3 They Tend to Fail More Often
Looks aside, the big problem with template and DIY websites is that they aren’t built well beneath the surface. Developers overload them with lots of unnecessary code and little testing, because they are made to be thrown online as quickly as possible.
Because of that, they may not be compatible with plug-ins, updates to software platforms (like WordPress or Shopify), and may not load correctly on mobile devices. You could even run into issues where your template isn’t compatible with the hosting package you have selected. Regardless of the reason, having pages that go offline or load badly isn’t going to help you win customers.