Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over?
We can understand. A lot of new clients come to us feeling as if they are behind the ball with their websites, or have fallen behind the competition. However, in most cases they aren’t beginning from scratch. Instead they simply need to re-focus their efforts, tweak their approach for rapid improvement, and rack up some easy wins.
What does that look like in the real world? We’re glad you asked, because today we’re going to share four good places you can start your online marketing reboot…
1. A Comprehensive Website Audit
A website audit is simply a process where you and your web design team evaluate your site for speed, security, search engine visibility, and other important factors. Often, this kind of review will yield important insights. For example, you may find that certain pages need to be rewritten, that plug-ins are causing slow performance on certain browsers, or that Google is ignoring your content for technical reasons. Each of these issues can be easy to identify and repair.
2. Upgraded Website Hosting
Better web hosting brings a number of benefits that don’t seem important until you pay attention to them. The most obvious of these has to do with website performance. When your pages are stored on faster, newer servers, customers don’t have to wait a long time for your content to load. This makes an enormous difference, particularly when buyers visit your pages using their favorite mobile devices. Better web hosting also includes a number of security and stability features that appeal to customers and search engine spiders alike.
3. A Niche or Local Search Engine Optimization (SEO) Campaign
One of the hard truths is that search engine optimization is more difficult and competitive these days than it used to be. However, while it might take you a bit of time, effort, and money to achieve a high ranking for a popular search term, you might be able to make rapid gains by targeting niche or geographically-specific phrases. In other words, by narrowing down your campaigns (at least in the beginning) you might be able to attract interest from your very best prospects in a matter of weeks.
4. An Online Reputation Management Plan
Online reviews can make or break your sales efforts. When customers read good things about you online, they are eager to try your products and services. When the feedback they see is negative, no discount or promotion can convince them to act. Luckily, you can keep an eye on your online reputation—and even encourage positive reviews—by taking advantage of modern tools that automate the process of collecting buyer stories and impressions.
Is it Time for a Fresh Online Marketing Start?
If you’re sick of wasting time and money on web marketing campaigns that don’t turn out, we don’t want you to fret. In the digital age, turnarounds don’t always happen overnight, but you don’t have to wait months or years to see improvements in your bottom line, either.
Contact our team of creative business growth experts today to see how we can help you use tools like search engine optimization, online advertising, and social media to take your company to the next level!