4 Inexpensive Ways to Improve Your Website Today

Do you feel like your website could use a facelift, or perhaps a performance boost?

Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.

There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.

Here are few steps you can take to make your website feel new without putting a major dent in your budget…

Choose Premium Hosting

There’s a good chance you have a shared hosting plan that was chosen because it was convenient or inexpensive. What you may not know is that, for a few dollars more, you could have a website that’s faster, more secure, and more visible to Google and the other search engines. Improving your web hosting package is one of the cheapest and most predictable ways to make an existing website feel brand new.

At The Marcom Group, we own all of our own equipment, which means that our servers are custom configured for our client’s needs, being optimized for speed and reliability. We also offer managed dedicated servers.

Replace Old Images and Content

In many cases, the layout used for websites is great. But, the images and written content have gotten a little out-of-date. By replacing these, you may be able to update your pages in a way that leaves the internal structure unchanged. It’s the online equivalent of changing pictures and curtains in your home – everything will feel like new, even if it isn’t.

Conduct a Website Audit

A website audit is simply a review of your existing pages, content, and underlying HTML. In the same way you would take your car to the mechanic, you should consider getting an experienced creative team to poke around your pages and see how they’re doing. They may be able to clean up security issues, fix problem areas, and make your whole website run with more speed and stability.

Add a New App or Plugin

If your website is built on WordPress or one of the other popular content management systems, there are literally thousands of plug-ins you can use to add new functionality to your pages. If you’d like to automate tasks, take your marketing up another level, or simply give buyers something fresh to look at, a new plugin might be just what’s needed.

These are just a few examples of tools a great web design team can use to make your online presence faster, stable, and more profitable. If you’d like to learn more about them, or get recommendations for your specific company, feel free to reach out to us today.

When you do, don’t worry that we’ll try to talk you into getting a brand-new website. Simply let us know what you’re trying to accomplish and what your constraints are. We will work with you to find the perfect answer!