For a lot of us, the term “artificial intelligence” brings back memories of sci-fi novels, movies, and comic books. But, what was once purely in the realm of the imagined has been made real – and it’s already affecting your business and SEO.
That’s because Google and other leading tech companies are already utilizing AI in a number of ways. In particular, the world’s largest search engine is using it to assess ranking factors, analyze searcher behavior, and re-organize search results on an individualized basis.
One of the great ironies of this is that even though Google is using artificial intelligence, it’s deploying it in a way that emphasizes the human touch in content creation and online engagement. To understand how that impacts you, here are a few tips to keep in mind as SEO goes sci-fi…
#1 Post Material Regularly
One thing Google’s AI loves is regular content creation. So, whether it’s on your blog or in your social profiles, see if you can add a few new updates per week.
#2 Stay on Topic
As artificial intelligence becomes a bigger part of the crawling and cataloging process for search engines, context is more important than ever. Keep your posts and pages on topic, so computers can figure out what your website is actually about.
#3 Avoid Typos and Grammatical Errors
Believe it or not, Google’s AI hates typos and bad grammar. That’s because these are seen as a sign of low-quality content. To stay on top of the search rankings, proofread all of your content for obvious mistakes.
#4 Engage with Readers
Comments from real readers are a sure sign that your content is useful and interesting. So, invite their feedback, respond to their comments, and do whatever you can to inspire shares and likes.
Science fiction ideas are coming to life, but what that means for your bottom line is largely dependent on the approach you take to content marketing. If your website isn’t ready for the next generation of readers—both human and artificial—it’s time to talk with a member of our team and see how we can help.