Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube.
The best part of this might be that the cost and complexity associated with producing online videos has gone way down in the last couple of years. Now, virtually any business owner or marketer can release fantastic clips if they are willing to put a little bit of time and effort into the project.
So, how do you make sure your clips stand out for the right reason? Here are five DIY online marketing video tips you can put to use right away…
#1 Know What Your Video is For
Your video, like any other piece of online content you produce, should have a point. It should be designed for a specific audience, have a focused message, and lead to a clear call to action. If you don’t make those kinds of decisions before you start shooting your video, then you can’t be surprised when you aren’t able to reach those goals later.
#2 Keep Your Video Short
One of the big mistakes newer marketers make with respect to online videos is making their clips too long. Look to the first point of advice we gave and think carefully about the point of your video. Then, distill your message down to the essential points. Unless you’re sure you can hold the viewer’s interest for longer, try to keep your video to a couple of minutes or less. You’ll be much more likely to have potential customers watch the whole thing.
#3 Write (and Use) a Script
While a lot of well-known YouTube personalities will seem to be shooting from the hip when they speak, the reality is that most video marketers are following a script, or at the very least a set of prepared bullet points. If you’re new to doing video, it’s not a bad idea to write your presentation out. You can even use an a dry-erase board or an iPad as a set of cue cards or a low-budget teleprompter. That way, you’ll stay on-track and on-message with no problems.
#4 Set the Background, Lighting, and Audio
When it comes to video quality, you don’t need an expensive studio to get great results. In fact, preparing your set is all about the small touches. Make sure your environment is well lit, choose the right background to make yourself look like a professional, and clean it up before you start shooting. Also, don’t forget to overlook the audio aspect of your clip. A good microphone is an inexpensive way to improve the quality of your online videos instantly.
#5 Use the Magic of Editing
Even the best recording is just a first step. The real magic happens in editing, when you apply effects, correct for any issues with color and light, and cleanup your audio even further. If you aren’t familiar with the video editing tools that are on the market, don’t be afraid to turn to a professional for help. They can take your clip and turn it into a web-ready gem that will be shared by fans and customers everywhere.
If you haven’t started producing online marketing videos yet, we want you to know that it really isn’t as difficult as you might think. Get started today, and you just might be amazed at the results!
Or, if you’re looking for help with web design, social media, and search engine optimization, reach out to our creative team today to schedule a free consultation.