You’ve seen the ads on TV and online that promise that you can create a brand-new website in under an hour for one amazingly low monthly fee. Sounds like a great way to upgrade your business web presence, doesn’t it? Sign up to make your own DIY templated website and visitors will instantly come to your website. Unfortunately, it doesn’t work like that.
Unfortunately, the bargain probably isn’t all it’s promised up to be.
Don’t get us wrong: DIY website templates certainly have their place. If you are a solo-preneur or the owner of a startup with no budget, then crafting your DIY website is better than not having one. However, if you have an established company, or want to build one, then these services aren’t going to be a good solution.
To help you understand why their low fees for web design and hosting don’t translate into real value, let’s look at five reasons you shouldn’t move your website to a DIY template…
1. You Are Going to Lose Functionality
Web templates are created with the average no-frills garage startup in mind. That means the programming and apps are going to be very basic. If you need the functionality to sell more than a couple of products, track leads and appointments, or coordinate things like inventory and shipping (as examples) you won’t get the power you need.
2. You Could Lose Your Search Rankings
For various reasons having to do with canned content and bloated code, Google and the other search engines don’t particularly like DIY template websites. Also, the search engines know that the sites stored on DIY website servers tend to come and go rather than being more permanent. As a result, deciding to use a template could effectively amount to surrendering search traffic to your competitors.
3. A DIY Web Template Blends in
You have five seconds to impress a first-time visitor on your website before they take their attention (and money) to the next Google result. That means it’s imperative you stand out in a crowd. DIY web templates are generic by their very nature. Websites created with them all look the same. That’s not the effect you’re looking for when you’re trying to impress a potential customer.
4. Your Website Will be Slower
While website templates aren’t packed with lots of features, they are loaded up with a ton of different fonts, images, and layout styles. That sounds great when you’re choosing the look and feel of your home page, but it also means a huge volume of unnecessary coding that can slow your website down and even cause online security issues. Web page loading speed is more important than ever, so why settle for a layout that frustrates customers?
5. It’s Going to Cost More Than You Think
Although they are inexpensive, DIY web templates might not be quite as cheap as you think. You’re pressed to pay extra for upgrades. That includes upgraded web hosting, premium layouts, and basic apps that are needed to run the smallest business. Additionally, you’ll probably take several hours trying to move your content into a pre-defined layout. Add it up and your web template costs can quickly become substantial.
How to Upgrade Your Business Website the Right Way
It’s time to improve or replace your business website. Don’t make the wrong by going with bargain-basement alternatives that leave you without the features and marketing power you need. In a previous article, we laid out the 7 things your business website needs to make clear. Check it out to make sure you’re optimizing your website correctly.
At The Marcom Group, we know what it takes to put together a cost-effective web presence that attracts real sales and leads. Our team is big enough and experienced enough to get the job done, but without unnecessary expenses or overhead.