Are you one of the thousands of business owners who has started an online marketing plan and seen it go nowhere? Trying to figure out what you do next when your previous efforts didn’t generate any momentum?
If you find yourself in those shoes, then we have some simple advice. First, take a deep breath and stop stressing. Next, stop worrying about things like search engine rankings, click-through rates, or social engagement. Instead, just get back to basics and do the following:
Reset Your Goals and Expectations
Forget about what happened. What realistic outcome would you like to see from your online marketing in the next 90 days? Define that target in terms of leads, revenue, or some other tangible results.
Pick Something Simple and Effective
Think about what you might be able to do to reach your goal. Don’t overcomplicate things; a good answer might be “email my best customers twice a month.” You want this activity to be as straightforward and achievable as possible.
This one is easy. Just make a point of doing the thing you came up with. Don’t get too complicated or beat yourself up for following a simple path. Just stick with what you expect to work and keep going.
Use That Momentum
If your efforts generate any kind of positive result, then guess what: you have executed a successful online marketing campaign. Now you can think just a little bit bigger, and do a little bit more. Simply repeat this process again, or talk with a team of experts who can help guide you forward.Looking for a way to simplify online marketing and make it work for your business? Contact us today to schedule a free consultation and talk through some ideas. You might be amazed at what you can learn in one short hour… and where it could lead you in the future.