ADA Compliance for Websites

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications. 

The initial suit was brought against Dominos by Guillermo Robles, a blind man who was unable to order a pizza on the pizza chain’s website because it didn’t have the capability to accommodate him. He claimed this violated the ADA, which states that anyone with a disability should have full access to the goods and services “of any place of public accommodations.” While Dominos argued that this law only applied to physical locations, the U.S. 9th Circuit Court of Appeals ruled that it also included the online services offered by the business. 

This ruling could open the door to many other lawsuits against retailers who fail to make their websites accessible. The Supreme Court’s action implies that they are likely to apply ADA standards to web-based services in the future, leaving many business owners concerned about their ADA compliance. 

What to Know about ADA Compliance

Making your website ADA compliant is a smart business move that will not only protect your company but also help you reach more individuals with disabilities who may be interested in your services. Here are some key things you should know about ADA compliance:

  • The ADA extends to Tier I and Tier III organizations. Tier I is any business that is open at least 20 weeks out of the year with at least 15 employees. A Tier III organization applies to the “public accommodation” category, which includes businesses like grocery stores, banks, hospitals, and retailers. 
  • The ADA doesn’t have specific guidelines for websites, but the Supreme Court’s actions suggest that they should have the same level of accessibility as a brick-and-mortar location. This means using various website programming techniques to ensure a website is functional for individuals with disabilities.  
  • The Web Content Accessibility Guidelines 2.0 (WCAG 2.0) is the industry standard for web developers. It consists of guidelines and techniques to ensure websites are perceivable, operable, understandable, and robust. These guidelines are broken up into three levels to conform to varying degrees of disability.
    • Level A: This is the lowest level of accessibility. It focuses on ways to improve navigation and translation for readers. 
    • Level AA: This level does more to account for multiple disabilities, including providing developers with direction on color contrast and identifying errors. It’s more in line with what has been considered acceptable in past court cases involving ADA compliance.
    • Level AAA: At this level, a website is designed to be accessible to the broadest range of individuals with disabilities using a combination of programming tools and elements.

ADA Compliance Services for Your Business

At The Marcom Group, we provide the support businesses need to ensure ADA compliance. For websites that don’t change content often, we offer one-time services to make the website more accessible. We also offer on-going (monthly) services for larger clients or websites that frequently update. Our service includes regularly scanning for accessibility errors and promptly fixing any that are found. 

Concerned about your website’s ADA compliance? Contact our team today to learn more about how our services can benefit your business.

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