5 Types of Marketing Content That Help Your Business Grow
When it comes to producing online marketing content, business owners tend to run into one of two problems. Either they don’t know what kind of article or video to create in the first place or they always create the same types of posts again and again. Neither of these tendencies is helpful. You need plenty […]
5 Ways to Prepare Your Retailing Website for the Holiday Season
The holiday shopping season is just a few weeks away, which means retailers are scrambling to get prepared for a crush of new customers. Every year, we hear from at least one or two business owners who thought they had their ducks in a row only to find they are struggling to get their websites […]
What You Can Learn from the Worst Business Websites
It’s almost always better, from our point of view, to focus on the positive rather than the negative. That’s why our blog features lots of articles about helpful tips and best practices, and very few that dwell on blunders and mistakes that marketers make. It’s just more helpful to show people what they should do […]
4 Ways to Get Better Results from Video Marketing
Most business owners and executives have heard many times about the power of video and marketing, particularly in the digital age. And, many of them have even attempted to release clips on YouTube, Facebook, and other social media channels. However, the majority don’t ever see much in the way of results. How can it be […]
The High ROI Website: 7 Ways to Build (or Rebuild) Your Online Presence for Real Revenue Growth
There are a lot of reasons to meet with a business web design team. You might feel as if your online presence needs a new look, for example, or that you should be attracting more revenue from search engines and social media profiles. Once you get past those surface-level concerns, however, entrepreneurs and executives seek […]
What Does a Great Careers Page Look Like?
It’s probably fair to say that most of our web design clients treat their careers pages as an afterthought. They want to have a place to post current or future job openings, to be sure, but they don’t really spend a lot of time writing them. Neither do they think too much about the design […]
Why You Are Failing to Sell on Social Media
You don’t need a detailed study or survey to tell you that social media marketing is more popular than ever. However, we think that term can be somewhat misleading. While most business owners are using social media, it’s fair to say that the majority of them aren’t really getting much in the way of results. […]
7 Proven Ways to Make YouTube Video Marketing Easier
Ever since the coronavirus pandemic began, YouTube has seen a huge surge in traffic. That probably shouldn’t be too surprising. Not only do most of us have extra free time on our hands, but the demand for online learning has never been greater. Most industry experts believe this trend will persist even after the current […]
Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up
How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]
3 “Boring” Skills That Boost Your Online Marketing
When it comes to online marketing success, business owners tend to focus on the most visible parts of the project. They are interested in things like high-impact copywriting, attention-grabbing design, and the latest search engine optimization or social media marketing secrets. These are all important parts of the formula when it comes to attracting customers […]