Using Search, Social Media, and PPC Together

Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the distinctions at all.

That’s understandable—the men and women we work with our busy building and running their companies. They don’t have the luxury of learning the ins and outs of Internet marketing the way we do. So, if you feel as they do and aren’t sure how you should use search, social, and PPC to grow your company, here are a few things we want you to keep in mind…

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The Marcom Group is looking for a Junior Graphic Designer

TMG is a seasoned graphic design and advertising agency specializing in print, logo, and website design.

Our work conveys the passion, dedication, and uniqueness shared by every member of our team. We are enthralled by what’s next and knowledgeable about what works. Driven in equal parts by data and ingenuity, we are guilty of an obsessive level of attention to detail and wild flights of imagination.

While we like to think our work speaks for itself, we understand that a client-agency relationship is about more than crafty content and pretty designs. Our clients not only appreciate the fruit of our labor, but the attentive service that we provide.

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Are You About to Hire the Wrong Web Design Team?

Every business owner and executive in the world wants to get the best web design and internet marketing help they can afford. But what does “the best” really mean in this context?

That’s a question that confounds a lot of people. It’s so easy to find yourself paying a deposit to a creative team and then regretting it later. That’s obviously a situation you want to avoid. Today we want to point out four red flags that suggest you’re about to hire someone who can’t give you the kind of work you need…

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Kick Start 2017 With a Website Audit

In the past week or so, I’ve gotten a lot of questions from business owners and executives who want to know one thing: How can they get the new year started on the right foot from an internet marketing perspective?

The answer I give sometimes surprises them. While many think they’re going to hear about the latest SEO trick or pay-per-click advertising gimmick, my number one recommendation is to begin the new year with a website audit. That’s a comprehensive look at your existing site that can point to problems and opportunities.

A thorough website audit is like having a mechanic take a good look at your car before along road trip, in that it can help you deal with headaches and hassles before they become something to worry about. What might we find if we look under the hood on your pages? Here are just some of the things we look for during the website audit process…

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5 Trends Shaping Internet Marketing in 2017

You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to make an impact in your business this year.

How can we be so confident? It’s easy, these are industry-defining movements that are already underway. In other words, they are affecting your business right now, whether you are aware of them are not.

Smart marketers are doing everything they can to stay ahead of the curve. To help you do the same, here are five big trends that will continue to shape the internet marketing landscape in 2017 and beyond…

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How to Double the Profitability of Your Landing Pages

If you’ve been involved in Internet marketing for any length of time, then you’re probably already familiar with the agonizing process that takes place when you try to optimize your landing pages. Every element is scrutinized, from the layout to your headlines, offers, images, and calls to action.

This kind of conversion rate optimization is important because every visit to your landing page is a potential sale… and every potential buyer who leaves without taking action represents a missed opportunity.

Recognizing that, it’s surprising that so many marketers make a big mistake and miss out on the chance to double the profitability of their landing pages. How? By giving themselves a second chance to make the sale.

Some buyers just aren’t going to convert right away. They aren’t ready to make a purchase just yet, but they might be willing to later (especially if they are given another opportunity after they thought about it for a while).

Luckily, there are a couple of ways you can give yourself that second chance…

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Why Fake News Will Change SEO Forever

Anchors, commentators, and even sociologists all agree on one thing: fake news is a growing phenomenon, and one with real-world consequences. In the span of a few months, it’s gone from being an obscure topic to one that Facebook and the other leading social media platforms have promised to fight directly.

The discussion about fake news is currently focusing on the social side of things. However, we expect it will have huge repercussions in the area of search engine optimization in the near future. After all, Google could be considered the world’s biggest library and news outlet all in one. Plus, the company’s directors have prioritized author tags, authority indicators, and topical relevance in past search algorithm updates.

It’s not a big reach, then, to expect fake news will change the art of search engine optimization forever. Below, we are going to make three predictions. They certainly aren’t ironclad now, but do represent rational outcomes that would follow the trends we are seeing now. Let’s take each of the three, one by one…

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How to Create an Instant Online Marketing Video

By now, nearly every business owner and marketer knows that online video is incredibly powerful for grabbing attention and generating conversions. Yet many are hesitant to even get started with video, much less produce clips on a regular basis.

For most companies, the big stumbling block seems to be the amount of time and preparation it takes to produce a good marketing video clip… or at least the amount of time they think it has to take. Today we’re going to show you how you can create a high-quality video that your fans and followers will love—one that can be made in just 30 minutes or less.

Here’s our quick guide to creating an instant online marketing video for your business

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4 Simple Tips for Facebook Branding Success

Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using the social network to build your brand and connect with new buyers.

Obviously, there are entire books, courses, and seminars built on social engagement and advertising. But what if you’re just looking for a few quick tips to get started? Today, we want to share four simple pieces of advice you can use to grow your company on Facebook, even if you don’t have a lot of experience beyond posting fun things for your friends and family…

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4 Hidden Factors That Affect SEO Effectiveness

When the topic turns to search engine optimization, business owners tend to obsess over keyword density, inbound link scoring, and recent Google algorithm changes. But, while they are often concerned with the overall strength of their search visibility, many never pay much attention to the effectiveness of their SEO campaigns.

From our point of view, effectiveness really comes down to the bottom line results that are being generated. And really, isn’t that what should matter most?

If you agree, then it’s worth considering a few additional factors that can draw visitors to your website and convince them to either stay or leave. Let’s take a look at four details that often get overlooked when evaluating search engine optimization campaigns…

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3 Reasons Most Websites Fail

When business owners and their web design teams launch a site, it’s usually with high hopes and big expectations. Before long, though, those feelings are highly likely to turn to regret and disappointment.

That’s because most business websites fail. They don’t attract enough visitors to affect marketing, fail to help a company stand out, and make no appreciable difference on the bottom line (beyond the sizeable sums that are spent to design them).

Believe it or not, that’s as bad for companies like mine as it is for businesses like yours. When clients are disappointed with their new websites, they are hesitant to invest in online marketing again. And more often than not, they tell their colleagues to avoid making the same mistake.

The mistake isn’t getting a new website, though, it’s going about it the wrong way. I’ve learned again and again over the years that businesses—and especially small business—make the same few blunders that hold them back. To help you avoid them, here are three big reasons most new websites fail…

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3 Ways to Make Content Marketing Less of a Chore

Although there are business people who enjoy writing, the vast majority of marketers consider content marketing to be a necessary evil. It’s a chore, not unlike washing dishes, folding laundry, or doing taxes.

There probably isn’t anything we can put in this article that will make you suddenly began to love the process of putting words onto the page, especially if it’s something you already don’t like doing. However, there are a few tips we can give you that can make the process of coming up with material for your content marketing plan a little bit easier.

Here are three suggestions that can save you a great deal of time, stress, and aggravation

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How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place?

At the same time, though, a lot of marketers seem to think that the process will take care of itself if they just put up a nice enough layout and some content that’s free of obvious typos. Unfortunately, it takes a little more than that to find business on the web. In fact, if you want to attract leads with your business website, there are a few steps you’re going to have to follow every time…

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Will Artificial Intelligence Replace Search Engine Optimization?

For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected.

In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.

To find the answers, here are a few things we have to keep in mind…

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Why Responsive Web Design is Being Replaced by Mobile First Marketing

For the last few years, responsive web design has been a huge trend in our industry. And it still is the recommended way to think about building a new website or upgraded web presence. However, we’re starting to see a slow shift in terminology and perspective. Instead of “responsive” websites that are “mobile compatible,” marketers are taking a “mobile first” approach to their sites.

Is this just a difference in wording, or something bigger? To get to the answer, there are a few things we need to think about

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3 Web Design Difference-makers You Can’t Overlook

A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.

Here are three web design difference-makers to consider to make the most of your business website and web value…

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The Compounding Interest of Content Marketing

Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.

As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.

To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over time while you keep generating content…

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