There are some things your online competitors—and their web design teams—hate to see on your site. We know, because there are certain things we come across that tell us we’ve got some work to do if we’re going to make up ground on another company for one of our clients.
What kinds of things give us headaches when evaluating the competition? We are glad you asked, because today we’re going to share seven things no other business owner wants to see on your website…
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Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the distinctions at all.
That’s understandable—the men and women we work with our busy building and running their companies. They don’t have the luxury of learning the ins and outs of Internet marketing the way we do. So, if you feel as they do and aren’t sure how you should use search, social, and PPC to grow your company, here are a few things we want you to keep in mind…
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While a lot of business owners are busy chasing the latest trends in search engine optimization, social media, and pay-per click advertising, there are a handful of marketers out there using a much older, more predictable, and cost-effective tool for getting sales: email newsletters.
Email is instant, costs very little, and generates consistent returns over time. And yet, you rarely hear business people talking about its many strengths and advantages anymore. In fact, we regularly listen to clients who think email has lost some of its value because they are seeing declining open rates and more unsubscribes every month.
We would answer that the problem isn’t usually with email itself, but the way it is being deployed. Specifically, many business owners are taking an outdated approach to email marketing, and are thinking that it no longer works as a result.
To help you avoid the same kinds of mistakes, today we want to share five things you should start doing immediately (if you aren’t already) to bring your email newsletters up-to-date…
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You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to make an impact in your business this year.
How can we be so confident? It’s easy, these are industry-defining movements that are already underway. In other words, they are affecting your business right now, whether you are aware of them are not.
Smart marketers are doing everything they can to stay ahead of the curve. To help you do the same, here are five big trends that will continue to shape the internet marketing landscape in 2017 and beyond…
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If you’ve been involved in Internet marketing for any length of time, then you’re probably already familiar with the agonizing process that takes place when you try to optimize your landing pages. Every element is scrutinized, from the layout to your headlines, offers, images, and calls to action.
This kind of conversion rate optimization is important because every visit to your landing page is a potential sale… and every potential buyer who leaves without taking action represents a missed opportunity.
Recognizing that, it’s surprising that so many marketers make a big mistake and miss out on the chance to double the profitability of their landing pages. How? By giving themselves a second chance to make the sale.
Some buyers just aren’t going to convert right away. They aren’t ready to make a purchase just yet, but they might be willing to later (especially if they are given another opportunity after they thought about it for a while).
Luckily, there are a couple of ways you can give yourself that second chance…
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Anchors, commentators, and even sociologists all agree on one thing: fake news is a growing phenomenon, and one with real-world consequences. In the span of a few months, it’s gone from being an obscure topic to one that Facebook and the other leading social media platforms have promised to fight directly.
The discussion about fake news is currently focusing on the social side of things. However, we expect it will have huge repercussions in the area of search engine optimization in the near future. After all, Google could be considered the world’s biggest library and news outlet all in one. Plus, the company’s directors have prioritized author tags, authority indicators, and topical relevance in past search algorithm updates.
It’s not a big reach, then, to expect fake news will change the art of search engine optimization forever. Below, we are going to make three predictions. They certainly aren’t ironclad now, but do represent rational outcomes that would follow the trends we are seeing now. Let’s take each of the three, one by one…
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By now, nearly every business owner and marketer knows that online video is incredibly powerful for grabbing attention and generating conversions. Yet many are hesitant to even get started with video, much less produce clips on a regular basis.
For most companies, the big stumbling block seems to be the amount of time and preparation it takes to produce a good marketing video clip… or at least the amount of time they think it has to take. Today we’re going to show you how you can create a high-quality video that your fans and followers will love—one that can be made in just 30 minutes or less.
Here’s our quick guide to creating an instant online marketing video for your business…
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Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using the social network to build your brand and connect with new buyers.
Obviously, there are entire books, courses, and seminars built on social engagement and advertising. But what if you’re just looking for a few quick tips to get started? Today, we want to share four simple pieces of advice you can use to grow your company on Facebook, even if you don’t have a lot of experience beyond posting fun things for your friends and family…
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