The Marcom Group’s CEO, Dave Plivelich, Talks Branding on Our Two Cents Podcast


At The Marcom Group, we know from experience that clients are best served when they can call one phone number for anything–which is why we own all of our own hosting equipment and have on-site staff ready to handle everything from design and development, to management and marketing, to the ongoing security maintenance and hosting of your website.

Why It’s Time to Upgrade Your Web Hosting

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored and are easily bored by details like server speeds.

So, rather than get into the technical minutia of different web hosting packages and configurations, today we simply want to remind our clients and readers that it’s time to review your hosting package. In fact, it’s likely that you could benefit from upgrading to a better plan.

Reluctant to spend money on something you don’t quite see the value in? Let’s look at a few things you get with dedicated web hosting…

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Is Your Business Website Ready for 2020?

We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world.

When you have a top-notch web presence for your business, you have an advantage over the competition. When your website isn’t keeping up, on the other hand, it’s hard to keep customers coming your way.

With that in mind, is your business website ready for 2020? Here are four questions you can ask yourself to find the answer…

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Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?

You have probably heard by now that more than half of all web traffic originates from mobile devices. Experts agree nearly two-thirds of us will access the internet primarily through phones and tablets in the next few years. We agree that Google factors mobile compatibility into it’s search algorithm.

Many of the business owners and executives we work with are aware of these facts but don’t really incorporate them into their online marketing strategies. They do the bare minimum to make their websites mobile-compatible but don’t really go any farther.

That can be a big mistake in an increasingly mobile-dependent world. It’s always a good idea to give your customers more of what they want. If they’re using mobile devices to find you, then it makes sense to provide a better mobile online experience.

We think so. To help you determine whether your business website is mobile-compatible or mobile-friendly let’s look at three different levels of implementation…

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Why Premium Web Hosting Is a Smart Investment

You see some peculiar things in the web design and online marketing industry. For instance, it’s not unusual for a business owner to pull up to our offices in a luxury car, while drinking an expensive coffee, and then inform us that they’ve selected the cheapest possible web hosting plan they could find.

We chalk these situations up to a lack of information. Because most non-technical people don’t really understand the ins and outs of web hosting, they tend to choose the lowest price option. However, that can be a big mistake.

Before we get into the reasons why, we have to explain the issues you face with regular, bargain-basement shared hosting plans. When you sign up for one of these packages your web hosting company stores your website on a server with hundreds or even thousands of others. That digital overcrowding can decrease performance (i.e., the speed your website loads), especially if some of your “neighbors” send spam, have viruses, or are engaged in other unsavory activities.

Conversely, with the premium web hosting plan you get your own dedicated server, or virtual server space. That comes with a number of advantages that make premium web hosting a worthwhile investment. Let’s look at a few of them now…

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Does Your Website Need SSL Certificate?

Even if you don’t follow the world of online marketing very closely, you have likely heard about SSL connectivity. The question that may have come to your mind is: “is that something I need on my website?” Secure Sockets Layer (SSL) certificate is a protocol for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data.

Strictly speaking, most small business websites that aren’t processing financial transactions don’t need SSL. But, you should probably spend a few dollars to add it to your web presence anyway. Let’s look at a few of the reasons why…

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What a Perfect Web Design Looks Like

When business owners and marketing executives turn to us it isn’t because they want an “average” or “great” web page design – they want the very best. But what exactly does that mean?

We hear versions of this question almost each and every day. So, we want to help our readers and clients by shedding a little light on what the perfect business web design looks like.

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The Underrated Value of Local SEO

There are a lot of online marketing tactics worth trying. Few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners who don’t yet understand the importance of being visible in local searches. In today’s post, we break down the things you need to know in order to make it work for you…

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Why is Your Search Traffic Drying Up?

Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate?

We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they want to know is why their websites aren’t generating sales opportunities like they used to, especially if they’ve been using search engine optimization for years.

Every situation is different, but below are some of the common reasons we see search traffic dwindle or even dry up completely.

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The Downside to a Successful SEO Campaign (and How to Fix It)

Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites with an SEO campaign attracts the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers.

However, it’s important to note that there are multiple potential downsides to executing a successful search engine optimization (SEO) campaign. Namely that you could suddenly find yourself with a flood of new interest, and that some of your new prospects might not be a great fit for your company.

Granted, getting too many phone calls, email submissions, and inquiries is usually a great problem to have. However, it can lead to difficulties nonetheless, particularly if all the extra activity stops you from paying enough attention to your best current and potential clients.

So, how do you deal with the extra time needed to handle the additional dozens or hundreds of sales inquiries that come your way when you have a high-ranking Google website? Here are a few proven pieces of advice you can follow…

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