When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content.
Lately, we have seen the opposite happening: that some small and medium-sized companies are ignoring their social profiles to get back to the more proven strategy of turning search visitors into customers.
We think that’s a mistake. While SEO might be a more direct route to growing your bottom line, social media marketing still has its place. In fact, we don’t think you should invest time and money in search without also paying attention to your social accounts. Let’s look at why.
Continue reading “Why You Shouldn’t Do SEO Without Social (or Vice Versa)”
Are you one of the millions of business owners who know they need a new website or at least improvements to an existing web presence, but put it off month after month? If so, the good news is you aren’t alone. Many of your peers are procrastinating as well. The bad news is that some of your competitors are taking action and might be well on the way to leaving you behind.
It’s human nature to put off projects that don’t seem urgent, but delaying improvements to your website is a losing strategy. For one thing, your online presence can be your most important sales and marketing tool. It’s nearly impossible to grow your bottom line these days with an underwhelming digital strategy. And for another thing, your excuses for putting things off probably aren’t as strong as you might think.
If you want a little bit of proof, let’s look at five exceptionally bad reasons business owners tend to put off web design projects…
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Posting articles to your company’s blog can involve a bit of a Catch-22. On the one hand, you definitely need to be producing new articles if you want to achieve a prime search engine ranking and generate online conversions. But on the other, it hardly seems worth it to keep writing new content if no one is reading what you’ve posted in the past.
Often, bringing readers to your blog is a matter of persistence. It takes a while for Google – not to mention real-life readers – to take notice of your efforts. Still, there are things you should do to accelerate that process and is worth it to maximize the marketing impact of every post you create.
With that in mind, today we want to share a handful of easy tips you can use to double the amount of readers you attract to every blog post you write…
Continue reading “How to Double Your Blog Post Views”
Business owners tend to think about search engine optimization (SEO) in terms of it either “working” or “not working.” That is, they believe you either dominate on Google or can’t be found anywhere in the first twenty pages of the search listings.
It’s understandable that someone looking at SEO from the outside might take this view, especially if you aren’t used to getting traffic from search engines. However, the reality is most marketers move through a progression of SEO effectiveness until they either stop trying or run into a competitor who was working harder than they are.
To give you a sense of what that progression looks like, let’s look at the five typical stages of a profitable SEO campaign…
Continue reading “The 5 Stages of SEO Effectiveness”
Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that?
As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone in your website before they click away or visit another search result. If your website takes longer than that to simply load, your chance of winning a customer could be gone before it ever materialized.
You might be wondering, then, why some business websites are so slow in the first place. Let’s look at a few of the most common reasons…
Continue reading “Why Some Business Websites Are So Slow”
Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing.
That’s generally a good thing. Anyone who has a vested interest in helping their business grow should know what SEO and ranking on Google are all about. However, there is a downside to the intense interest they have and search. Namely that new clients come to companies like ours looking for complicated answers to simple problems.
The details of the search engine optimization campaign are important. However, they only come into play once you cover the basics. To help illustrate what we mean, let’s look at a few Google ranking factors…
Continue reading “Why you Probably Aren’t Ranking on Google”
Amazing as it might seem, we sometimes meet with business owners and marketing managers who tell us they don’t have the time or patience for social media marketing. They are either overwhelmed with other tasks, or don’t see a clear benefit to engaging customers and prospects through Facebook, Twitter, and LinkedIn.
We can understand this line of thinking. For one thing, most of the people we work with don’t have a lot of free time. And for another, it is harder to use social media to create instant leads than it is to generate business from search engine optimization or pay-per-click ads.
However, that doesn’t mean social media marketing has to be overwhelming, or that it won’t pay off. To help you understand why let’s look at four simple and effective ways you can use your business social media profiles every week…
Continue reading “4 Incredibly Easy Ways to Use Your Company’s Social Media Accounts”
Content marketing is all the rage, and for good reason. With the right pieces of information on your website or blog, you can draw in visitors from Google, Facebook, and even YouTube. Not only is content central to search engine optimization and inbound marketing, but it’s necessary if you want to establish credibility with buyers.
The only problem with these positive aspects of content marketing is that your competitors know about them, too. They are adding new material to their blogs and social feeds all the time, just like you are. So, it takes something special to stand out online.
How can you give searchers and customers what they want and set yourself apart from all the other businesses in your industry? Today, we want to share four of our favorite tips to help you improve the quality and effectiveness of your content marketing campaigns…
Continue reading “4 Ways to Improve Your Content Marketing Campaigns”
One of the best and worst things about the digital age comes down to the fact that customers have more power over businesses (and especially smaller ones) than ever before. If buyers say good things about a company, that positive feedback will show up on search engines, social media sites, and review platforms like Yelp. Then, more customers will come flocking and the cycle will go on and on.
On the other hand, just a single bad review can dissuade new customers from even investigating a business, particularly if the feedback is recent or particularly sharp. That means you always need to be ready to protect your online reputation or lose sales opportunities before they even materialize.
Knowing how important customer feedback is, and how hard it can be to recover from an online complaint or criticism, let’s look at what you can do to keep a negative online review from killing your sales and marketing efforts…
Continue reading “Don’t Let a Negative Online Review Kill Your Sales”
One of the classic mistakes in web design (or any creative endeavor) is being so close to a project that you miss the forest for the trees. It’s a particularly easy to fall into that trap when you’re distracted by so many apps, layouts, and options you lose sight of what buyers really want from your website and business.
The answer, more often than not, is to take a step back from time to time throughout the creative process and look at your new web design the way a customer would. Usually, that involves asking yourself a handful of basic questions…
Continue reading “How to Look at Your Website Like a Customer”