5 Quick Tips on Selling More Through Your Business Website

When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled compared to the same quarter last year.

However, while some business owners took immediate action, others decided to take a wait-and-see approach. That was understandable, but customers are largely deciding to stay home. That means that this is the perfect time to upgrade the ecommerce features on your website.

If you don’t currently have the ability to sell online, this should be your cue to start. Alternatively, if you can already make money through your web pages you might want to expand your capabilities and attract more revenue.

No matter which of those categories your business falls into, we want to give you some actionable advice that will help. Let’s look at five ways you can start to sell more through your business website starting today

1. Add a Shopping Cart

You can’t sell anything through your website without some mechanism to process transactions and collect money. In most instances, that’s going to mean installing some kind of shopping cart that pairs with a merchant account.

These solutions are easy to find and implementing them is not complex from a technical or programming standpoint. At the same time, just deciding to sell things online isn’t necessarily as simple as it might seem. You definitely want to take care in choosing the right shopping cart and merchant solution for your business. Getting things wrong could cost you a lot of money, create a great deal of hassle for your customers, and even lead to other disruptions in your business or website.

For example, it goes without saying that you want your shopping cart software to be as secure as possible. You’ll also want to know that it’s easy to use, both for yourself and your customers. It has to be compatible with the content management system you’re using, and it always helps if the product is inexpensive. 

On top of that, there may be certain features you require, like custom specifications or discounts for various order sizes. You might not find those in the simplest shopping cart solutions, or you might need a web developer to help you put the right settings into place.

As a rule of thumb, we always recommend you work with an experienced web team when choosing and installing merchant features on your small business website. It’s not an expensive or time-consuming process, but it’s one you can’t afford to get wrong.

2. Create Online Demos Customers Can View

It’s one thing to have the ability to sell products and services online, and another thing to actually generate orders. Often, what’s truly important to a small business isn’t the technical tools needed to accept payments but the skill and expertise of a master salesperson.

You’re never going to be able to completely duplicate face-to-face contact online, but you can get a lot closer with online demo videos or interactive presentations. These allow you, or a member of your team, to walk a potential buyer through the features and benefits of a product before making a decision.

In some ways an online video presentation can be even better than a live demo. In person you might forget to mention something crucial or struggle with a difficult question. When you’re working from a script, and with ideal lighting and backdrops, you can put your very best foot forward. Even better, you can film a presentation once and then have it seen by dozens or hundreds of buyers. You can even share it on your social profiles and in an email newsletter.

Putting together online sales presentations does take a bit of work, but most of our clients can batch the task into a single day. Then, they not only have the tools they need to sell more products and services online, but also a way to pre-qualify buyers and reduce complaints or returns.

The cost of video production and editing has gone down steadily over the past decade as broadband-speed connections have come to rural areas and mobile devices. Video is much more powerful as a sales tool than plain text and images, so why not make the most of it?

3. Integrate Live Chat Features

While you can use online video to intrigue and motivate buyers, your business might be one where customers are going to have lots of questions. They might need to consider specific use cases, or simply get more information before making a final decision.

In those cases, having live chat features on your website can be a game-changer. When you or your employees are standing by, ready to address specific issues as needed, a major obstacle to closing the sale is removed. Prospects no longer have to go without the details or interaction they might need to make them feel comfortable taking the next step.

Online chat features are easy to install, although (as in shopping carts) you’ll want to make sure they are safe, compatible, and convenient. Some will allow customers to contact you or a team member directly; others can be programmed to automatically answer simple and frequent queries.

No matter how straightforward or complex you want to go, however, there is a lot of value in letting a potential buyer see that someone is standing by to assist them with their order or to tackle a quick question. That’s especially true when you consider that someone who is interested right now might not necessarily return to your website to get the answer they need later.

4. Create Upsell Opportunities

In the real world, you and your employees probably look for upsell and add-on opportunities so often it has become second nature. From asking someone “do you want fries with that?” to suggesting a maintenance plan, businesses are always finding ways to increase revenueand value for their customers—by putting more into each sale.

If you have a simple shopping cart on your website, though, you might not be able to do the same. That would mean you’re probably missing out on huge amounts of revenue because your average sale price is going to be a lot lower than normal. It could also mean buyers aren’t getting the little “extras” that would make them happier with their decision later.

The answer, of course, is to integrate smart ecommerce features into your business website that correlate certain products and services with one another. As an example, if someone were purchasing a shirt from you, they might be interested in another similar item the same size. Or, if they were booking a service to clean up leaves in the Fall, they might also be interested in snow removal this Winter.

These are just simple examples, but you get the idea. If there is something you would normally sell to a customer at the time you check them out or write up an invoice, they need to be offered the same product or service (at a minimum) when they finish a transaction on your website. That’s not hard to set up with your web design team, and you’ll definitely see the difference in your bottom line.

5. Don’t Forget About Inventory and Fulfillment  

To this point we’ve looked at a few tools and solutions that can increase your sales, but don’t forget about everything that happens after an order has been placed.

Buyers are always impatient to know when their items will be shipped and delivered, but that’s particularly true this year when so many industries and supply lines have been disrupted. If you’re going to add merchant features to your website, or improve the ones you have, it makes sense to address inventory and fulfillment.

You can put automated systems in place that notify customers about the status of their orders and help them keep track of shipping. You can even combine inventory and ecommerce platforms so shoppers can see what’s available on your website in real time.

These sorts of add-ons can increase sales, but more importantly they lower your customer service burden. When buyers can get the information they need about their transactions directly from your website, they don’t have to call or email your team.

As with the other improvements we suggested, adding inventory and fulfillment tools to your website doesn’t have to be a huge, expensive project. If you’re already thinking about raising your ecommerce capabilities this might be a good time to consider it.

Should You Be Worried About Google Zero-Click Search Results?

Lately, web designers and search engine optimization (SEO) experts have been sounding the alarm on a growing trend: zero-click search results on Google.

If you haven’t heard this term and/or aren’t familiar with the concept behind it, we want to bring you up to speed. We are going to begin by telling you what zero-click search results are. Then, we’ll get into the bigger question of why you should or shouldn’t be concerned about them. 

Understanding Zero-Click Search Results

What you really need to know about zero-click results is that a large number of Google searchessome estimates say more than halfnever leave the company’s ecosystem. A person searches something, for example, and ends up at Google Maps, YouTube, or another Google-owned web portal to find the answer.

For users, a zero-click search result can be fast and convenient. However, for companies who rely on Google for lead generation, it can be disconcerting to know that fewer and fewer users are finding their way to third-party sites on the web.

Assuming that you get a lot of business from Google, or you prioritize SEO as part of your online marketing plan, you might be worried. However, there’s a decent chance these search queries aren’t that relevant to your business.

Why Your Business Might Not Be Affected

While it’s true that more and more Google searches are resulting in zero offsite clicks, it’s also true that users are interacting with search engines in ways that are relatively new. For example, people commonly ask Google to forecast the weather, get the starting time for the big game, or find driving directions.

There are specific web tools and portals losing traffic based on those sorts of search trends, but they may not fall within your company’s area of influence. Google isn’t recommending realtors, making appointments with architects, or giving inside advice on insurance products (as examples) within its family of web properties.

In other words, many of the zero-click search results are coming from new, information-based searches that don’t relate to industries like yours.

Looking for SEO and Online Marketing Alternatives

While we stand by the notion that most small and medium-sized companies aren’t being affected by zero-click search trends, that isn’t the same as saying they will never be affected. In fact, it’s almost inevitable that marketers reading this article will be at some point in the future.

Google changes like all companies do, and SEO is in a constant state of flux. The key is to understand that and adapt to conditions as they are right now and will be in the near future. For 2020, that means continuing to prioritize search engine optimization in its various forms. It also means keeping an eye on the horizon and experimenting with new ways to reach out to buyers over the web.

Contrary to what some business owners, executives, and web designers get locked into thinking, there are ways to find customers that don’t revolve around organic search results. The beginning of a new year is a great time to re-examine them and size up opportunities for the future.

Are Your SEO and Online Marketing Strategies Setup for Success in 2020?

Every month we talk with business owners and executives who are following old playbooks for online marketing success. What helped you find customers five years ago won’t work today, and in fact might hurt your search visibility or leave you playing catch up with your competitors.

Effectively Marketing to Your Company’s Advantage

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure how to accomplish that. Working with a professional, full-service advertising agency like The Marcom Group can provide you with the guidance and resources you need to more effectively market to your target demographic. 

The Marcom Group: Your Marketing Partner 

Many businesses owners don’t realize just how important marketing is from the outset. They may use cookie-cutter services to create their website and other marketing materials—but these templated services are limited in how much they can personalize to your business. Do-it-yourself programs can only offer so many functions—but with The Marcom Group, your options are nearly limitless. From your website to your logo to your social media advertising, our team can help you create a cohesive brand that will be a lot more effective at bringing your business to the next level. 

When companies use professional marketing materials, it can make a big difference in how potential customers perceive them. Done properly, a custom-designed business card, logo, and website can show that you are an authority in your industry. People will be more likely to trust you than someone who has put little effort into building their brand. Our staff consists of talented graphic designers, web developers, copywriters, and digital marketing strategists. Each member of the team specializes in their area, providing our customers with a level of customer service and professional expertise that they just can’t get with ready-made programs. We pride ourselves on being able to offer a variety of creative solutions for each individual company’s requirements. 

When we meet with a new client, we ask them to think beyond their immediate needs to consider their long-term goals. This often includes utilizing social media platforms like Facebook and Instagram to improve their web presence and more effectively reach their target demographic. Social media is an important component of any marketing strategy, but many business owners don’t have the time to keep up with their accounts. Our team can work with you to create the SEO-enhanced content you want customers to see, post it across your accounts, and boost the posts to reach the right customers. 

We Take a Holistic Approach to Your Branding

New businesses may not have a huge marketing budget, which can make them wary of seeking out professional help. However, The Marcom Group partners with each client to maximize their marketing budget no matter how large or how small it may be. We offer a diverse range of services customized to your business. We use a holistic approach to consider all aspects of a client’s brand, from their brochures and trade show displays to their website and social media posts. This provides for more cohesive branding across all mediums, which helps to improve your corporate identity.  

Many of our clients are concerned with ranking high in online search results. This is important to earning more business from people who are searching for a particular keyword or phrase related to your industry. After all, people are more likely to select a business on the first page of their Google search than one that’s several pages in. However, you must have the right SEO plan in place to get that kind of result. For the best SEO rankings, your website must be secure, fast to load, and easy to navigate. It should also be regularly updated with high-quality content using a variety of mediums, such as photographs, videos, blog posts, and other interactive tools. We utilize the latest SEO strategies, including Google Ads, to improve rankings for our clients. From regularly updating plug-ins and checking security features to posting blogs and other content, we can manage all aspects of your website to optimize it for PCs and mobile devices. 

A business’s online reputation is paramount to their success, so we also encourage our clients to reach out to their customers to post Google reviews. This increases your online presence via a platform that more and more people are relying on every day. Replying to negative reviews can also demonstrate that you care about customer experiences. We make providing this level of customer service easy through automated responses that help you reach customers more quickly, saving you time while also showing prospective customers that you’re responsive to their concerns.

Valley Power Systems Case Study

Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped us attract new customers.” – Valley Power Systems, June 2020

Valley Power Systems partnered with us in November 2018 to boost their online advertising campaign. Utilizing a variety of marketing strategies, we’ve been able to improve their online presence, resulting in better web traffic and higher conversions.

Want to view the full report for detailed information? Fill out the form below for a .pdf copy of the case study!

ADA Compliance for Websites

The Supreme Court recently shined a light on ADA compliance for online businesses by refusing to hear a case that had previously ruled that the Americans with Disabilities Act (ADA) guarantees disabled individuals the right to access not only businesses but also their websites and web-based applications. 

The initial suit was brought against Dominos by Guillermo Robles, a blind man who was unable to order a pizza on the pizza chain’s website because it didn’t have the capability to accommodate him. He claimed this violated the ADA, which states that anyone with a disability should have full access to the goods and services “of any place of public accommodations.” While Dominos argued that this law only applied to physical locations, the U.S. 9th Circuit Court of Appeals ruled that it also included the online services offered by the business. 

This ruling could open the door to many other lawsuits against retailers who fail to make their websites accessible. The Supreme Court’s action implies that they are likely to apply ADA standards to web-based services in the future, leaving many business owners concerned about their ADA compliance. 

What to Know about ADA Compliance

Making your website ADA compliant is a smart business move that will not only protect your company but also help you reach more individuals with disabilities who may be interested in your services. Here are some key things you should know about ADA compliance:

  • The ADA extends to Tier I and Tier III organizations. Tier I is any business that is open at least 20 weeks out of the year with at least 15 employees. A Tier III organization applies to the “public accommodation” category, which includes businesses like grocery stores, banks, hospitals, and retailers. 
  • The ADA doesn’t have specific guidelines for websites, but the Supreme Court’s actions suggest that they should have the same level of accessibility as a brick-and-mortar location. This means using various website programming techniques to ensure a website is functional for individuals with disabilities.  
  • The Web Content Accessibility Guidelines 2.0 (WCAG 2.0) is the industry standard for web developers. It consists of guidelines and techniques to ensure websites are perceivable, operable, understandable, and robust. These guidelines are broken up into three levels to conform to varying degrees of disability.
    • Level A: This is the lowest level of accessibility. It focuses on ways to improve navigation and translation for readers. 
    • Level AA: This level does more to account for multiple disabilities, including providing developers with direction on color contrast and identifying errors. It’s more in line with what has been considered acceptable in past court cases involving ADA compliance.
    • Level AAA: At this level, a website is designed to be accessible to the broadest range of individuals with disabilities using a combination of programming tools and elements.

4 Things Customers Want from You When the Economy Reopens

While the coronavirus pandemic is still unfolding in many ways, business owners are being confronted with new challenges and decisions as we move forward. 

In some states, the economic reopening process has already begun. In others, official start dates are still weeks away. But, regardless of where you work and live, you’re probably thinking about what you can do to hit the ground running when customers start to return in bigger numbers.

The best ideas and practices are going to vary from one industry or situation to the next, but it’s always a good idea to start by thinking of things from your customers’ point of view. With that in mind, let’s look at four things buyers are going to want from you when the economy reopens…

1. Clear Updates about Your Businesses’ Availability

As we’ve already seen in some areas, “open for business” can be a guideline rather than a practice. In other words, some companies are opening, while others are choosing to remain closed. For that reason, it’s crucial that you communicate to your customers what your policies and availability will look like. Let them know if they can take advantage of your products or services as your state reopens. And if they can’t, let them know when they can expect to see you in the future.

2. Information about Availability and Fulfillment

In the same way, being open doesn’t necessarily translate into “business as usual.” It may be that you are able to operate in an altered or limited capacity, or that some regular products or services aren’t available because of disruptions to your supply chain. Be clearon your website, and emails, and through your social accountsabout what you can and can’t provide in the coming weeks. That will save yourself, your team, and your customers from disruptions.

3. Safety Guidelines and Risk Management Procedures

In industries where person-to-person contact is the norm, you might want to communicate to buyers how your policies have changed in light of the continued coronavirus threat. If you’re taking extra precautions, or practicing social distancing measures, highlight those steps in your communications. Doing so will let buyers know what they can expect when they visit you or meet with a member of your team. It might even increase sales if it can help you draw in customers who would otherwise stay away.

4. Marketing That Speaks to Customer Needs

In many cases, business owners are going to find that what customers wanted from them a couple of months ago isn’t necessarily relevant today. Lots of people don’t have as much money to spend as they did at the start of the year, or they have different needs because of changes to their own businesses or careers. Recognize that and emphasize products or services in your marketing that speak to immediate concerns. You’ll know when things are back to normal, but most of your customer base probably isn’t there yet.

What Mobile-Friendly Web Design Means to Your Customers

You have heard hundreds of times by now that you need to have a mobile-friendly website to compete online in 2020 and beyond. However, there is some confusion amongst business owners about what that actually means. Is it enough to have a responsive website that adapts to mobile platforms, or is there more to the equation?

To find the best answer to this question, we have to stop thinking like marketers and web designers. Instead, we should approach the issue through the lens of potential customers. What would mobile-friendly mean to them?

Through years of work, study, and user testing, we’ve identified several traits that need to be present for website to be considered truly mobile-friendly. Here are some of the most important factors…

A Website That Displays Cleanly on a Small Screen

This is the most obvious definition of a mobile-friendly business website, but it’s worth spelling things out. If someone can arrive on your site via a phone or tablet and finds strange layouts, distorted images, or other obvious issues, then they are very likely to click away. This isn’t a very high bar to clear, but lacking basic mobile functionality is a good way to alienate half or more of your potential customers.

A Web Layout That Works Across Several Browsers and Devices

Of course, just because your website looks great on one mobile device doesn’t mean that it’s necessarily going to display perfectly on another. You can’t afford to lose a huge chunk of business just because some of your customers like iPhones and others prefer Androids. That’s why pages and layouts need to be tested on a variety of screens and platforms. 

Reasonable Page Loading Times

Most of us have been through the frustration of trying to load a website that took several seconds (three or more) to come online. Your average mobile user will simply take their time and attention elsewhere. You can speed your pages up by investing in premium web hosting and streamlining your code for fast delivery. If you are unsure about your website performance, an audit might be able to give you the answers you need.

Content That’s Optimized for Mobile Devices

It isn’t only servers that affect website speed. The content you load onto your pages (particularly images and videos) can play a big role too. For one thing, it’s important that they are formatted with the correct size and resolution to display on both traditional computers and mobile devices. And for another, they need to be identified properly with HTML5 tags to prevent delays and errors.

Fast and Intuitive Website Interaction

Have you ever tried to navigate your way through a website, or complete a purchase, only to become frustrated and leave? This is an all-too-common experience in the mobile age. Remember that many of your customers will be tapping links and prompts with their fingers. They don’t want to type in long strings of information through forms, and will appreciate simple menus, click to call buttons, and other intuitive features that make it easy for them to complete tasks.

Two Business Lessons from the Covid Crisis

Two Business Lessons from the Covid Crisis

The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us for a long time. When looking at the immediate business lessons of a still-unfolding crisis, though, things are even simpler. In fact, there are two takeaways that really stand out—even though they aren’t new or imaginative. Let’s look at each one.

Lesson #1: Build a Strong Brand

Branding is often treated as a generic marketing catch-all term, or something that boils down to re-designing a logo. What we mean in this sense is that you need to have a definite identity that leads customers to think about you in a positive way.

What we see in the marketplace right now is that buyers are consciously choosing to help the companies and brands they like the most. That’s particularly true when they decide to shop and support local businesses. There are certain entrepreneurs or employees they want to see succeed and will keep buying from them even when money is tight.

Of course, this isn’t the easiest time to be building deeper relationships with customers. The brands that are doing well—whether they are Fortune 500s or single-person venturesare the ones who did the hard work of establishing themselves as friendly and accessible before their survival depended on it.

Lesson #2: Diversify Your Business

The companies being hit hardest right now are the ones without multiple sources of income. If your way to make money involves having diners for a four-course meal, then your bottom line is probably hurting.

Conversely, businesses that have invested in online sales are hanging in there. Others have positioned themselves to offer expertise and consulting in addition to their normal product and service lines. Some are partnering with colleagues to create new packages that offer more value. These are all good ideas in an economy where certain types of markets or transactions have virtually disappeared.

While it takes years to develop the right brand or reputation, adding new income streams to your business. For example, e-commerce or app development, which can be a nice way to diversify your income. Now is a great time for you to start thinking about other ways to make money for your employees & yourself.

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?”

The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, it’s a sad reality but not a huge business concern.

If you have the kind of company that is relatively unaffected by the current pandemic, then you might not be concerned with changing strategies or tactics. For all the rest of us, though, here are seven urgent steps you might want to take today if you haven’t already:

1. Don’t Panic or Make Rash Decisions You Might Regret

One of the worst things you can do, in this crisis or any other, is complicate matters by enacting quick decisions that compound the issue. This is a time to think clearly about what’s possible, what’s likely, and which opportunities or obstacles lie ahead. Take some time to get clear about what you’re facing and what you want to accomplish. Only then should you make strategic decisions.

2. Start Using Your Email Newsletter to Communicate

This is no time to be quiet or leave your customers wondering what you can or can’t do for them. While we would encourage you to reuse any outreach tools you have at your disposal; email is particularly well-suited for fast and effective communication. Let buyers know what’s happening with your business, even if nothing has changed. That way you won’t miss out on business because they have assumed you are cutting back.

3. Reach Out to Your Best Customers through Social Media

While email will probably be the preferred method of communication for the moment, don’t overlook the power of social media to connect with your best customers, clients, vendors, or partners. Some of them may prefer to communicate through these channels. And, sending a note through Facebook or LinkedIn (as examples) is more personal than reaching them through an email blast.

4. Look for Opportunities to Sell and Serve Your Market

Don’t assume there isn’t any business to be found in your industry, or that you know exactly what your customers want. Reach out to some of them and see if there are new opportunities to make your company a more valuable partner or resource. It might be that there are lots of ways you can serve buyers, or the community, that aren’t immediately obvious.

5. Investigate New Customers and Sales Opportunities

If your customers and clients are slowing down, don’t simply take it as a given that you will have to do the same. It may be that you are able to serve other markets (for instance, hospitals or delivery companies) who are doing a thriving business right now. Often, it just takes a bit of creative thinking and investigation to identify new sales opportunities, even in a downturn.

6. Cut Off Any Non-Performing Ads or Campaigns

We started our tips by advising you not to make any rash decisions. However, that’s not the same as saying you should stay still. If there are marketing campaigns or activities that just aren’t going to work in the current economy, then this is the time to pause or discontinue them. Don’t let your money go towards projects that aren’t going to benefit your business for many months to come.

7. Take Advantage of the Downtime to Get Better

One of the things that makes marketing hard is that most business owners and executives don’t have time to read books, take courses, or think about projects like a website overhaul. If there is any small silver lining to what’s going on in the world it’s that we have the opportunity to step back and be more intentional about our plans. Where do you want to be in a few months, and what can you do to make it happen?

5 Reasons to Upgrade Your Spam Protection Today

Recently, we have been reminding clients that our company has been offering state-of-the-art spam protection for years. In fact, we were one of the first creative firms in southern California to introduce inbox controls as part of our web design and hosting services.

With unsolicited emails bringing bigger risks than ever right now—including phishing scams, virus attachments, and ransomware—this is the perfect time to make sure your business is protected. Today, we want to share five simple reasons you should upgrade your spam protection if you haven’t already…

1. Dealing with Unwanted Emails Takes Time

You might think it doesn’t take long to clean spam from your inbox, but those wasted minutes each day add up quickly. In fact, you might be unknowingly spend a dozen hours on unwanted emails over the course of a year. 

Why not use the productive parts of your day on tasks that matter instead of dealing with spam?

2. You’ll Keep Viruses and Ransomware Out

It’s easy for even the most careful business owners or employees to accidentally click on an unknown email attachment just once. Then they may find their computers have become infected with viruses, malware, or even ransomware that restricts file access. 

With strong spam controls in place the odds that you’ll end up struggling with these hassles, or losing access to important data, are greatly reduced.

3. You Can Keep Control of Incoming Email

One worry business owners and managers have about using spam protection is that they won’t be able to receive messages from certain customers, or that they will no longer be able to view email attachments when they need to. However, with our email filtering service you always control what you want to receive and have the option of whitelisting important contacts.

In other words, you won’t miss out on any of the emails you actually need because you’re using spam protection with us.

4. You’ll Get Better Performance from Your Computers

Some companies try to fight spam and malicious emails using desktop software or antivirus suites. However, because these programs have to operate constantly, they can cause your computers to run slowly. And, they may create issues when you need to download or update software.

Our spam protection doesn’t need to be installed on your machines, so it won’t affect computer performance in your office.

5. Strong Spam Protection Costs Very Little

In most cases, getting the best of anything for your business means spending a lot of money. However, when it comes to keeping your inbox safe from spam, you don’t have to break the budget to get the coverage you need.

You can add email filtering to your web hosting package for one low monthly fee. It might be the best investment you make all year.