4 Hidden Factors That Affect SEO Effectiveness

When the topic turns to search engine optimization, business owners tend to obsess over keyword density, inbound link scoring, and recent Google algorithm changes. But, while they are often concerned with the overall strength of their search visibility, many never pay much attention to the effectiveness of their SEO campaigns.

From our point of view, effectiveness really comes down to the bottom line results that are being generated. And really, isn’t that what should matter most?

If you agree, then it’s worth considering a few additional factors that can draw visitors to your website and convince them to either stay or leave. Let’s take a look at four details that often get overlooked when evaluating search engine optimization campaigns…

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3 Reasons Most Websites Fail

When business owners and their web design teams launch a site, it’s usually with high hopes and big expectations. Before long, though, those feelings are highly likely to turn to regret and disappointment.

That’s because most business websites fail. They don’t attract enough visitors to affect marketing, fail to help a company stand out, and make no appreciable difference on the bottom line (beyond the sizeable sums that are spent to design them).

Believe it or not, that’s as bad for companies like mine as it is for businesses like yours. When clients are disappointed with their new websites, they are hesitant to invest in online marketing again. And more often than not, they tell their colleagues to avoid making the same mistake.

The mistake isn’t getting a new website, though, it’s going about it the wrong way. I’ve learned again and again over the years that businesses—and especially small business—make the same few blunders that hold them back. To help you avoid them, here are three big reasons most new websites fail…

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3 Ways to Make Content Marketing Less of a Chore

Although there are business people who enjoy writing, the vast majority of marketers consider content marketing to be a necessary evil. It’s a chore, not unlike washing dishes, folding laundry, or doing taxes.

There probably isn’t anything we can put in this article that will make you suddenly began to love the process of putting words onto the page, especially if it’s something you already don’t like doing. However, there are a few tips we can give you that can make the process of coming up with material for your content marketing plan a little bit easier.

Here are three suggestions that can save you a great deal of time, stress, and aggravation

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How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place?

At the same time, though, a lot of marketers seem to think that the process will take care of itself if they just put up a nice enough layout and some content that’s free of obvious typos. Unfortunately, it takes a little more than that to find business on the web. In fact, if you want to attract leads with your business website, there are a few steps you’re going to have to follow every time…

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Will Artificial Intelligence Replace Search Engine Optimization?

Science fiction writers have been wondering about the effects supercomputers and artificial intelligence might have on society for at least half a century. Now that the technology is actually becoming a reality, however, it’s those of us in the world of internet marketing who are among the most heavily affected (at least for now).

In fact, there are some who think artificial intelligence will replace (or effectively do away with) an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.

To find the answers, here are a few things we have to keep in mind…

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Why Responsive Web Design is Being Replaced by Mobile First Marketing

For the last few years, responsive web design has been a huge trend in our industry. And it still is the recommended way to think about building a new website or upgraded web presence. However, we’re starting to see a slow shift in terminology and perspective. Instead of “responsive” websites that are “mobile compatible,” more and more marketers are taking a “mobile first” approach to their sites.

Is this just a difference in wording, or something bigger? To get to the answer, there are a few things we need to think about

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3 Web Design Difference-makers You Can’t Overlook

A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable web presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.

Here are three in particular you should make the most of if you want to get the full value from your business website…

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The Compounding Interest of Content Marketing

Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.

As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.

To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over the weeks, months, and years while you keep generating content…

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How to Beat Facebook’s Engagement Formula

Facebook has been growing and growing for a number of years—reaching more than 1.5 billion users around the world—so it shouldn’t come as a shock that something was going to have to give eventually. And as it turns out, that “something” is the length of the average user’s feed.

There simply isn’t enough time and space for most Facebook users to see everything that’s being thrown at them. So, the company developed a new social engagement formula to help users see what they really don’t want to miss while filtering out the rest.

If you are one of the tens of millions of people who log on to Facebook daily, that’s good news. If you are a marketer who needs to reach fans and followers to sell your products or services, it’s not necessarily such a great thing (at least not at first glance). In fact, some estimates show that only 5 to 10% of the people you are connected to will see your content updates at any given time. That’s not many of them, and the issue is only getting worse.

However, there are things you can do to beat Facebook’s engagement formula, and to reach a much larger segment of the market as a result. Here are a few quick tips you can put to use starting today…

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The 5 Rules of Facebook Image Posts

If you want your Facebook marketing posts to attract attention, then you’d better say it with pictures. Images aren’t just processed more quickly by the human brain, they make a stronger emotional impression. Of course, you don’t have to know that to tell the difference between image‐based posts and ones made from text—if you’ve been on Facebook for more than a few minutes, you have already noticed images are far more likely to be seen, commented on, and shared by your fans and followers.

But, knowing you should use images on Facebook is one thing, and getting real marketing mileage from them is another. To help you make an impact with all the pictures you send out into the world from your business account, here are five simple rules you should follow…

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Do You Need Hosting With an SSL?

Web hosting isn’t necessarily the most exciting part of the web design and Internet marketing process. In fact, lots of clients just choose the cheapest hosting package they can find, or the first one their web design team recommends. I guess that a good percentage of business owners couldn’t tell you where their websites are hosted off the top of their heads, and certainly wouldn’t be able to give details about their level of service.

As understandable as that is, it can lead to bottlenecks on your website. Or to put things another way, better hosting can make a bigger difference than you might think. Premium web hosting can make your website faster, more reliable, and safer from attacks. In addition, better hosting gives you the option of adding SSL—or Secure Sockets Layer—protection to your website.

You’ve probably heard of SSL already, and have undoubtedly used it several times already today. But, more business owners than ever are asking about this particular feature because Google recently named it as a search engine signal. That means your website can be easier for customers to find with an SSL than it would be without one.

So, does that mean you should upgrade your hosting and add SSL to your website? To find the answer, let’s take a look at a couple of things you get when you make the change…

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What Pokémon GO Teaches Us About Mobile Marketing

When it comes to Pokémon GO, there are two types of people: those who are ready to take to the streets—virtually any time or any place—in order to catch the latest prize, and those of us (like me) who don’t quite understand what all the fuss is about.

Regardless of what you think of the game, though, it does teach us a few things about mobile web computing. And, business owners and marketers at every level would do well to pay close attention to the lessons that can be learned from watching millions of people chase imaginary animals.

If that sounds a little far-fetched, let’s look at a few things Pokémon GO teaches us about mobile marketing…

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Busy is Bad– Here’s Why

What does “busy” actually mean? It’s become an unspoken rule in business that the word “busy” is the equivalent to “success.” However, just because there is a lot of work to be done, does not mean the work is worthwhile. The culture of “busy” needs to change. Here are some ideas which may have you reassess the way you look at your workload.

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3 Ways to Grow Your Customer Base and Keep People Coming Back

It is difficult to overstate the importance of maintaining a customer base. It is far easier to sell to old customers than it is to bring in new ones. Measures must be put in place which keep customers coming back. Here are three pieces of advice which will improve the way you interact with customers to keep them returning for more.

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4 Errors Which Derail the Value of Your Website

Small issues can create large problems. For instance, something as simple as a broken link breaks the flow of your website and may prevent leads from contacting your firm. It’s important to be aware of seemingly innocuous mistakes or errors that can sabotage your site. Here are four common, easy to miss errors which may drag down the efficiency, and therefore value, of your business’ website:

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Your Lowest Hanging Fruit is Your Mobile Web Presence, This is How to Capitalize.

We’re long past the point where a responsive or mobile optimized web presence is a “nice-to-have.” Findings from KPCB show that time spent on mobile in the US has increased to 51%, compared to 42% for PCs. Knowing this, we must come to the conclusion that if we’re not reaching mobile prospects via mobile organic (unpaid) search, we’re losing those prospects to competitors who are. Beyond the visibility factor, the lack of a quality mobile user experience of your website has some serious implications.

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5 Ways to Use the Web to Increase Profits

Ready to start getting more from your website and internet marketing campaigns?

Lots of business owners talk about embracing the web and making the most out of online opportunities, however many end up pursuing the same strategies month after month. The first step to avoiding that kind of frustration is knowing what you have to do. If you want this year to be your most successful yet, then look at these five ways to boost profits:

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Your Business Could Be Disrupted, Learn How to Adapt and Survive

Transportation, newspapers, and video stores- these are industries which have seen massive changes within the past few years. Companies which were once giants in these fields have either gone bankrupt or seen a massive loss in their profits.  Yet demand for navigation, information, and entertainment hasn’t disappeared. People will always need directions to a specific destination or want to keep up with current political events. Since this is the case, why are the original industry figureheads suffering so much? The answer is simple: other companies are doing the same thing better, cheaper, and faster by utilizing a different business model. Apps such as Uber and Lyft offer a more affordable and convenient alternative to taxicabs, news can be found for free on a multitude of websites as well as on social media, and the prevalence of digital media has rendered physical media near obsolete. Don’t be caught off guard, prepare yourself with the knowledge you need in order to navigate a rapidly shifting market.

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4 Ways to Cure Indecisiveness and Make Better Decisions

The current state of our lives is a result of the many decisions we’ve made leading up to the present. Many are made without conscious effort, like deciding which route to take home from work. Others require more brain power, such as contemplating marriage. The same is true of our professional lives. Accepting a meeting invite is trivial compared with the task of evaluating and deciding on a new-hire from a pool of qualified applicants. How do we ensure that we’re consistently making the best decisions? Here are a few of the techniques that great leaders use to make better decisions.

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3 Tips for Writing Effective Product Descriptions

Product descriptions are incredibly easy to take for granted given how ubiquitous they are with online marketplaces. Whenever you visit a product page, you expect the description and you expect it to be written in a certain way. It can come as a shock to realize that someone wrote those descriptions at one point. This usually happens when the tables are turned and suddenly you find yourself operating your own ecommerce system. You understand your products, you know what they do and how to sell them, but actually writing that description can still be difficult. It can even feel as if they are supposed to write themselves.

We are here to help. With our expertise in web development, we have worked on multiple ecommerce sites and have come to understand how to craft powerful product descriptions. These simple tips and tricks will allow your ecommerce site to stand out from the crowd and dominate the market…

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3 Election Year Internet Marketing Lessons

Every week, more and more Americans are going to the polls to support their favorite candidates. But, while political writers will be thinking about elections and policy implications, we have been watching the whole thing through the lens of Internet marketing. Specifically, we’ve been wondering what kinds of lessons business owners and managers can draw from what they are seeing.

If you’re wondering what kind of tips you can glean from election season, you’re in luck. Here are three great web marketing insights you can gather from the ongoing debates, polls, and primaries:

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Why WordPress Sites Offer Huge Bottom Line Value

Over the past few years, WordPress has become so popular that it’s now the default choice for most business owners – and their web designers – when it comes to building and establishing a new web presence. In most cases, it’s simply assumed you will want your next website to be constructed in WordPress.

New clients, and especially those who haven’t upgraded their websites in many years, often wonder why this is. What is it that makes WordPress so fantastic, especially when it comes to building web pages for small businesses?

The answer doesn’t necessarily have to do with a certain look or layout, but the fact that WordPress offers huge bottom-line value. It gives you the most bang for your buck. Here are just a few of the biggest reasons why…

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The Best (and Worst) Ways to Pick a Web Designer

Choosing a web designer sounds easy. They’re certainly enough of us out there to make finding one a snap, and we all have portfolios of work that should make it easy to select the right style and move forward from there.

As any business owner who has been burned by the wrong creative team can tell you, however, there’s a lot more to finding the right web designer than firing up Google and seeing who has the right artistic style. In fact, that’s one of the easiest ways to waste money and find yourself frustrated.

With that in mind, let us share with you the best and worst ways to pick a web designer to work with…

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Do You Need a Custom WordPress Theme?

If the decision to use WordPress as the platform for your new business website is easy, figuring out how to build the WordPress pages you want might not be. That’s because business owners and marketers are immediately hit with a sometimes confusing question: do you need a custom WordPress theme, or can you build from an existing template?

The advantages of using a template are clear – they cost less and don’t take much time to implement. So, if you’re in a hurry, or on a budget, having your website built from a template can seem like a natural choice.

Before you make that decision in a hurry, though, remember there are some powerful benefits to having a custom WordPress theme designed for your website. It’s the online equivalent of having a suit that’s tailored just for you, instead of buying “off the rack.” That brings some visual advantages, of course, but also a few added bits of functionality and security.

Here are a few advantages of custom WordPress themes to keep in mind…

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