Don’t Let a Negative Online Review Kill Your Sales

One of the best and worst things about the digital age comes down to the fact that customers have more power over businesses (and especially smaller ones) than ever before. If buyers say good things about a company, that positive feedback will show up on search engines, social media sites, and review platforms like Yelp. Then, more customers will come flocking and the cycle will go on and on.

On the other hand, just a single bad review can dissuade new customers from even investigating a business, particularly if the feedback is recent or particularly sharp. That means you always need to be ready to protect your online reputation or lose sales opportunities before they even materialize.

Knowing how important customer feedback is, and how hard it can be to recover from an online complaint or criticism, let’s look at what you can do to keep a negative online review from killing your sales and marketing efforts…

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How to Look at Your Website Like a Customer

One of the classic mistakes in web design (or any creative endeavor) is being so close to a project that you miss the forest for the trees. It’s a particularly easy to fall into that trap when you’re distracted by so many apps, layouts, and options you lose sight of what buyers really want from your website and business.

The answer, more often than not, is to take a step back from time to time throughout the creative process and look at your new web design the way a customer would. Usually, that involves asking yourself a handful of basic questions…

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4 Ways to Make Your Startup Website Affordable

Entrepreneurs make for wonderful web design clients. Often, they come to us with unique ideas and a sense of enthusiasm about their products and services that can’t be matched. That makes their projects fun to work on. Who doesn’t like to see a great idea come to life, or hard-working person succeed?

Of course, the other side of the coin is that startups are often strapped for cash. They need unique and high-performing websites even more than established businesses do, but don’t have a lot in the marketing and promotional budget.

This can create challenges, but those challenges can be overcome. Today, we are going to give you five quick tips you can use to make your startup website a little more affordable…

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Make Your Online Marketing Videos Stand Out

In today’s digital marketing world, companies of all sizes are using video clips to get their messaging out into the world. It’s not hard to figure out why: video is more engaging than text or static images, and numerous studies have shown that adding clips to landing pages or social media feeds can dramatically boost response rates.

Of course, the benefits of video marketing have always been there. These days, however, it’s less expensive than ever before to produce high-quality videos. Additionally, they are easier to spread, with YouTube, Facebook, Google, and dozens of other platforms available to share your masterpiece with the world.

Unfortunately, the popularity and accessibility of video marketing alone won’t ensure great results. For every handful of clips that helps to drive likes, visits, or conversions, there are literally hundreds of others that go ignored.

If you want to break through and make an impact on buyers with your videos, there are two parts to the formula. The first is producing a great online marketing clip. The second involves promoting it so it gets noticed and acted upon. Today, we are going to give you some quick-and-easy tips you can use to get the superior marketing video you need. Here is what you can do to make your messages stand out…

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Getting Views and Results From Your Online Marketing Videos

When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:

  1. They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
  2. They produce video clips that aren’t ever going to help them get the attention they want from buyers.
  3. They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.

Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?

Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…

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What Will Your Next Website Do For Your Business?

For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs.

However, deciding to get a new business website is one thing, but creating a plan (and finding a vendor) is quite another. That’s compounded by the fact that a lot of decision-makers don’t really know what they want their new websites to do. They know they need something new or different, but don’t always have specific goals they are trying to accomplish.

With that in mind, we would advise you to begin your next business web design project with a simple question: what will the new website do for your business? What kinds of bottom-line goals do you actually want to achieve?

The answers are all up to you, of course, but here are some common ways you can use a stronger web presence to grow your business, along with a few you might not have considered…

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John Soules Food

John Soules Food is a superb example of the marketing and design capabilities that The Marcom Group possesses in regard to designing and maintaining a website for the needs of a versatile company. Whether your products are both online or in-store, their website formats can meet the needs for your wide customer base.

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3 Things That Make A New Web Design Work

For most business owners and executives, it’s relatively easy to look at work folio samples or website mockups and find a preference. Most of us know what we like and don’t like when we see it. However, getting an effective website for your company isn’t as simple as choosing the right layout or visuals. If you really want your site to help you make money, you need a design that actually works.

What do we mean by “works” in this context? We are referring to the idea that, in addition to appealing to your artistic instincts, the look and layout of your website help you to meet your business goals. Or to put it another way: if your site isn’t drawing in visitors, convincing them of your competitive strengths, and turning them into sales opportunities, then why have it online in the first place?

With that perspective in place, let’s take a look at three things that make a new web design work…

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Three Lies and a Truth About Links

In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.

We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?

It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…

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