This is the time of year when business owners (not to mention those of us in the web design community) naturally tend to look ahead and think about what a new year might mean for the world of online marketing. That’s certainly the case now, as we are fielding more questions than ever about what to expect in 2019.
There are never certain answers to these questions, of course, simply because technology moves quickly and no one can predict the future. However, from our point of view it’s easy to see that the biggest trend to pay attention to is the one that is already taking place right in front of our very eyes. In fact, it’s so significant that it’s easy to take the associated changes for granted.
We are talking, in this case, about the shift towards mobile web usage.
No matter where you look people are on their phones and tablets. Statistics back up what our eyes see, with mobile web usage approaching 60% of all Internet traffic in 2018. There’s no reason to think mobile web users won’t make up and even bigger percentage of the online market in coming years.
Smart marketers are taking big steps to adjust. Here are some of the tools we are using to help our clients to be ready for the continued growth of mobile computing in 2019 and beyond…
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Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge involved in crafting informative pages makes it faster to write than it would be to bring an outsider up to speed.
If you find yourself in either category it doesn’t mean you have to give up on having great web content. You just need to approach the project the same way a professional would. We talked with an experienced web content writer who has written hundreds of across many industries. Here was his advice…
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Taking on complex web development projects—websites with
hundreds of pages, unique apps, and digitized content—can be daunting. Not only
are there the normal technical and creative aspects to get past, but the sheer
volume of the work can present logistical challenges. Additionally, big web
design jobs usually have multiple personalities involved at the decision-making
Given all of these factors, it shouldn’t be a surprise that a lot of complex web development jobs tend to take longer than expected and go well beyond their initial budgets.
That certainly doesn’t have to be the case, though. Today, we want to outline a handful of steps you can take—in conjunction with your web design and development partner—to make complex web design projects simpler, smoother, and more efficient…
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Did you make big plans for your 2018 marketing, and feel like the year got away from you? Are you tired of watching your competitors get more search engine visits or social media engagement?
Successful digital strategies are planned in advance and executed with precision to generate new revenue. If you are ready to make 2019 your best year, here is what you can do to get off to a hot start in January.
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Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for?
Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few quick and easy upgrades you can make without hurting your marketing budget. In the process, we will also give you some tried-and-true strategies for improving website performance, search engine positioning, and profitability.
Here’s what your business website would tell you about what it wants if it had the ability to do so…
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Wondering about getting a stronger business website, or improving your online marketing strategy to generate more leads and sales?
Your initial thoughts can probably include creating new content, launching a fresh ad strategy or redesigning your home page. But first, you might need to consider doing a simple business website audit. When you audit your existing pages, code, and content, you can learn a lot about your existing web presence. Also you can develop a sense of what you will need to do next to improve results.
Let’s look at four simple ways and see how a website audit can be more valuable than you think.
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Business owners often scrutinize every corner of their websites. They look for anything that can give them an advantage over their online competitors. However, they often overlook a crucial part of the online marketing mix. One that makes a huge difference between new sales and missed opportunities. This “hidden” component of the online marketing puzzle is a company’s online reviews(reputation).
Surveys show that 90% of all buyers will check a business’s online reviews before they ever convert into a customer. If what they find on Google, Yelp, and industry websites is positive, they can move forward confidently. However, if they see lots of complaints and bad reviews they may take their business elsewhere. Then, you’ll have lost the opportunity to win a customer without ever knowing why.
With stakes so high, let’s dive into three stages to make online reviews a positive part of your selling strategy.
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Are you a business owner who wants to get more leads from your website? If that’s the case, you certainly aren’t alone. We meet with several men and women every month who are facing the same challenge. They know the internet can be a powerful source of sales opportunities, but often find they are unable to turn their online marketing activities and investments into real results.
Online lead generation is something of an art and a science. And, what works for one company or situation might not be the best answer for another. However, years of experience in this industry have taught us that there are essentially three simple ways to get more leads from a business website.
Let’s look at them one-by-one…
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Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, with less effort and expense compared to some online marketing campaigns.
Does that mean businesses should be divided into those who use the web to acquire customers and those who don’t? Absolutely not. There are numerous ways you could combine your approaches to save time and money and boost sales all around.
Let’s look at some ways you can use online tactics to further off-line sales and online marketing campaigns.
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Online business profiles—particularly on Google and Yelp—can have a profound impact on your ability to pull in customers from your geographic area. That’s because buyers tend to search the web first when they need to find a new company or vendor, especially if they’re using their phone while on the go.
However, while understanding the importance of local business profiles is a good first step, that’s not enough to actually make the most of them. If you want to see a consistent flow of customers going from your business descriptions on the internet into your company’s accounts, here are a few things you have to do…
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