In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t
In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes,
Judging by the phone calls and in-person meetings we sit through, there is a certain level of ice cold dread that comes
Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a
In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers.
When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their
Lately, web designers and search engine optimization (SEO) experts have been sounding the alarm on a growing trend: zero-click search results on
At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved
“Since teaming up with Marcom, our SEO, Google Ads, and social media presence have experienced significant increases in traffic that have helped
