John Soules Food

John Soules Food is a superb example of the marketing and design capabilities that The Marcom Group possesses in regard to designing and maintaining a website for the needs of a versatile company. Whether your products are both online or in-store, their website formats can meet the needs for your wide customer base.

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3 Things That Make A New Web Design Work

For most business owners and executives, it’s relatively easy to look at work folio samples or website mockups and find a preference. Most of us know what we like and don’t like when we see it. However, getting an effective website for your company isn’t as simple as choosing the right layout or visuals. If you really want your site to help you make money, you need a design that actually works.

What do we mean by “works” in this context? We are referring to the idea that, in addition to appealing to your artistic instincts, the look and layout of your website help you to meet your business goals. Or to put it another way: if your site isn’t drawing in visitors, convincing them of your competitive strengths, and turning them into sales opportunities, then why have it online in the first place?

With that perspective in place, let’s take a look at three things that make a new web design work…

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Three Lies and a Truth About Links

In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.

We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?

It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…

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5 Ways to Evaluate Web Design Companies

We have noticed over the years that many of the business owners who come to us for help feel like they are flying blind. Often, they know they need a company that can help them build a custom website, but aren’t sure how to evaluate their many choices and options. After all, you could embark on an almost endless Google search just by looking through web designers in the area, which is to say nothing of the numerous DIY template companies and overseas providers out there.

So, how does someone who needs a website – and possibly isn’t all that familiar with industry jargon or the latest internet marketing trends – find the right web designer to work with? As with everything in life and business, it’s all about the right fit. To help you find a vendor who is right for your situation, here are five criteria you should consider…

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Are You Making These Facebook Advertising Mistakes?

Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.

To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.

Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…

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Are Negative Online Reviews Killing Your Sales?

Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.

However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.

That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).

So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…

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Why You Want Web Hosting Through Your Web Designer

Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence.

However, a high-quality web design team (like the one we have) will recommend you host your site with the same company that designed it. That’s advice you should take, and today we are going to give you a few important reasons why.

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The X Factor in Web Design ROI

When business owners come to us for web design and Internet marketing, they generally want to know two things: first, will my site look great? And second, will it help me make more money?

The answer to the first question is easy. If you work with a talented creative team (and like their samples) you are very likely to get a beautiful web presence. The second question is a little trickier, however.

That’s because a lot of things go into the ROI you’ll get from a new website. There is the quality of the site itself, and the size of your market and the competition you’re facing, not to mention the strength of the marketing plan your team comes up with. Most importantly, though, there is a big X factor: how much work will you put into your own website?

If you expect to launch your new website and just have customers magically arrive, then you are likely to be disappointed. The launch of a new website is the start of your Internet marketing campaigns, not the end. To make your pages stand out, and to grow your bottom line, you have to pay attention to things like…

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The Advantages of Having Great Web Content

It’s unfortunate, but many business owners pay a lot more attention to the visual aspects of their website then they do the written ones. That’s understandable when you consider the power of good design, and the fact that most of us don’t consider ourselves to be great writers. But at the same time, it’s important to remember that having great web content gives your business some important advantages that can’t be gained otherwise.

To help you see why the writing on your web pages is so critical to the success of your site and Internet marketing efforts, let’s take a look at a few of the things that come to you when you use the right words online…

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