John Soules Food is a superb example of the marketing and design capabilities that The Marcom Group possesses in regard to designing and maintaining a website for the needs of a versatile company. Whether your products are both online or in-store, their website formats can meet the needs for your wide customer base.
For most business owners and executives, it’s relatively easy to look at work folio samples or website mockups and find a preference. Most of us know what we like and don’t like when we see it. However, getting an effective website for your company isn’t as simple as choosing the right layout or visuals. If you really want your site to help you make money, you need a design that actually works.
What do we mean by “works” in this context? We are referring to the idea that, in addition to appealing to your artistic instincts, the look and layout of your website help you to meet your business goals. Or to put it another way: if your site isn’t drawing in visitors, convincing them of your competitive strengths, and turning them into sales opportunities, then why have it online in the first place?
With that perspective in place, let’s take a look at three things that make a new web design work…
In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.
We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?
It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…
We have noticed over the years that many of the business owners who come to us for help feel like they are flying blind. Often, they know they need a company that can help them build a custom website, but aren’t sure how to evaluate their many choices and options. After all, you could embark on an almost endless Google search just by looking through web designers in the area, which is to say nothing of the numerous DIY template companies and overseas providers out there.
So, how does someone who needs a website – and possibly isn’t all that familiar with industry jargon or the latest internet marketing trends – find the right web designer to work with? As with everything in life and business, it’s all about the right fit. To help you find a vendor who is right for your situation, here are five criteria you should consider…
Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.
To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.
Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…
Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.
However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.
That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).
So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…
Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence.
However, a high-quality web design team (like the one we have) will recommend you host your site with the same company that designed it. That’s advice you should take, and today we are going to give you a few important reasons why.
There are some things your online competitors—and their web design teams—hate to see on your site. We know, because there are certain things we come across that tell us we’ve got some work to do if we’re going to make up ground on another company for one of our clients.
What kinds of things give us headaches when evaluating the competition? We are glad you asked, because today we’re going to share seven things no other business owner wants to see on your website…