3 “Boring” Skills That Boost Your Online Marketing

When it comes to online marketing success, business owners tend to focus on the most visible parts of the project. They are interested in things like high-impact copywriting, attention-grabbing design, and the latest search engine optimization or social media marketing secrets. These are all important parts of the formula when it comes to attracting customers […]

Why “Web Design” is Becoming an Outdated Term

If you need a fresh web presence for your company, you’ll undoubtedly turn to Google and start looking for “business web design” in your area. In fact, that might even be how you came across this article. More and more, though, we are getting the impression that the term “web design” is outdated. It made […]

The Common Ingredients of Any Great Web Design

What does a great web design look like? If you were to ask a dozen different business owners—or professional web designers, for that matter—you might get a dozen different answers.  That’s not really surprising, given that artistic instincts are subjective and every business or marketing situation is unique. The right answer for one group or […]

4 Good Places to Start Your Online Marketing Reboot

Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over? We can understand. A lot of new clients come to us feeling as if they are behind the ball with their […]

3 Ways to Instantly Improve Your Social Media Marketing

While it’s fun to go deep with online marketing tactics and trends, it can be useful to look at ways to rack up some quick wins from time to time. And so, in today’s short post we want to give you three quick tips you can use to get more from social media in your […]

The 5 Online Marketing Habits That Will Make 2022 Your Best Year Ever

Whether your business is flying high or your bottom line could stand to see some improvements, this is the perfect time to aim higher for the coming 12 months. After all, there’s nothing like a fresh calendar to get your motivation and creativity moving. With that in mind, today we want to share five proven […]

Why Your Logo Might Become a Huge Problem in 2022

Recently, Google announced it would be adding Brand Indicators for Message Identification (BIMI) authentication to Gmail. This probably represents the tipping point in a trend toward verifiable email sending, and should have enormous impacts for marketers over the next year or two. In general, BIMI works like this: a business uploads a specially formatted version […]

Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?

You have probably heard by now that more than half of all web traffic originates from mobile devices. You might even know that experts think nearly two-thirds of us will be accessing the internet primarily through phones and tablets in the next few years, and that Google factors mobile compatibility into its search algorithm. Many […]

Is It Ever Better to Start Over with SEO?

As a rule of thumb, business owners turn to us for search engine optimization (SEO) for one of two reasons: either because they have a brand-new company they want to promote, or because they haven’t gotten the results they were looking for in the past. In other words, they are either starting over or building […]

The Good and Bad of Blog Post Templates

Web design templates have been around for years. Some business owners (and even a few professional designers) use them to save time while creating WordPress sites, landing pages, and other common tools. Lately, content writing services have been getting in on the act. They have started offering blog post templates that are designed to help […]