Should You Ditch
Social Media Marketing in 2024?
No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online marketing plan going forward? Let’s break this question down into a few different pieces… Is Social Media Really Dying? It doesn’t seem […]
The Truth About Small Business SEO
Every business owner wants to see their website sitting firmly at the top of Google’s search rankings. You don’t have to be an internet marketing expert to understand why. Achieving that goal could send you hundreds or thousands of new web visits every week – potentially doubling or tripling things like leads, online sales, or […]
Social Media Marketing “Tricks”
That Never Work
“Social media marketing just doesn’t work.” We hear different versions of this statement every month. To be sure, the business owners and marketing executives who meet with us know that someone is doing well on Facebook and LinkedIn. What they are saying is that they can’t imagine themselves having similar success. Often, a bit of […]
What History Tells Us About Marketing in a Choppy Economy
As we are moving forward, there are a lot of things we just don’t know about the economy. Will inflation affect spending and investment? Are we finally reaching a new equilibrium when it comes to wages and unemployment? And most importantly, will your business or industry be affected in a significant way? All of this […]
Why the Website You “Don’t Need” Can Still Deliver a Huge ROI
From time to time we talk to business owners who tell us they would like to have a new website, but don’t necessarily need one. What they usually mean is either that their current website (outdated as it might be) is more or less functional, or that they don’t really get a lot of sales […]
Are You Doing Social Media Marketing Backwards?
Traditional social media marketing campaigns tend to follow a similar outline. They start with setting up accounts and posting content. Then, as your messaging get stronger and your audience grows, more and more potential buyers are exposed to your business. By sprinkling in occasional offers, events, and discount codes, you pull them into your business […]
How to Set Goals for Your New Business Website
What should you be trying to accomplish with your new business website or online marketing strategy? This is a simple question, but one that a lot of business owners and executives can’t answer in a meaningful way. The specific answers matter, though, if only because they force you to plan and prioritize your internet marketing […]
7 Low-Key Ways to Generate More Leads and Sales from Your Website
We are facing an uncertain economy paired with unprecedented competition online and off. It’s no wonder, then, that so many business owners are looking for ways to boost sales without spending a fortune on new marketing campaigns. Having been in the web design and programming industry for many years, we would be among the first […]
5 Types of Marketing Content That Help Your Business Grow
When it comes to producing online marketing content, business owners tend to run into one of two problems. Either they don’t know what kind of article or video to create in the first place or they always create the same types of posts again and again. Neither of these tendencies is helpful. You need plenty […]
5 Ways to Prepare Your Retailing Website for the Holiday Season
The holiday shopping season is just a few weeks away, which means retailers are scrambling to get prepared for a crush of new customers. Every year, we hear from at least one or two business owners who thought they had their ducks in a row only to find they are struggling to get their websites […]