During this rapidly evolving COVID-19 pandemic, when we should be coming together as a people, others have decided to use people’s fear for their malicious benefit.
There have been clickbait emails circulating. Clickbait is designed to attract your attention and entice you to click on a false link which is very deceptive. Some emails are disguised as coming from WHO, World Health Organization, and the CDC, Center for Disease Control. Others emails are promising vaccines, the cure, and securing donations.
You can take these measures to protect yourself and your emails from being hacked.
- Mouse over any links being sent to you and see if you are being directed to a non-credible website.
- Check the email for any typos or spelling errors.
- Act as if you are going to reply to the email. Notice that the reply-to email address may not be from who you thought was the original sender. This is a good practice for testing if a suspicious email is really spam or legitimately from someone you know.
- Don’t open attachments. The attachment may contain malware.
- Use your auto-updates. This will ensure that your mobile, tablet, and desktop have the up-to-date antivirus software.
- And of course the safest action to take is to simply delete the email.
At The Marcom Group, we know from experience that clients are best served when they can call one phone number for anything–which is why we own all of our own hosting equipment and have on-site staff ready to handle everything from design and development, to management and marketing, to the ongoing security maintenance and hosting of your website.
Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored and are easily bored by details like server speeds.
So, rather than get into the technical minutia of different web hosting packages and configurations, today we simply want to remind our clients and readers that it’s time to review your hosting package. In fact, it’s likely that you could benefit from upgrading to a better plan.
Reluctant to spend money on something you don’t quite see the value in? Let’s look at a few things you get with dedicated web hosting…
Continue reading “Why It’s Time to Upgrade Your Web Hosting”
We’ve flipped the calendar to a new year, and that has a lot of business owners thinking about what’s ahead in 2020. Many are thinking specifically about their websites, which have become crucial to sales and marketing and our digitally-driven world.
When you have a top-notch web presence for your business, you have an advantage over the competition. When your website isn’t keeping up, on the other hand, it’s hard to keep customers coming your way.
With that in mind, is your business website ready for 2020? Here are four questions you can ask yourself to find the answer…
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You have probably heard by now that more than half of all web traffic originates from mobile devices. You might even know that experts think nearly two-thirds of us will be accessing the internet primarily through phones and tablets in the next few years and that Google factors mobile compatibility into its search algorithm.
Many of the business owners and executives we work with are aware of these facts but don’t really incorporate them into their online marketing strategies. They do the bare minimum to make their websites mobile-compatible but don’t really go any farther.
That can be a big mistake in an increasingly mobile-dependent world. It’s always a good idea to give your customers more of what they want. If they are using mobile devices to find you, then doesn’t it make sense to provide a better mobile online experience?
We think so. To help you determine whether your business website is mobile-compatible or mobile-friendly let’s look at three different levels of implementation…
Continue reading “Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?”
There are a lot of online marketing tactics worth trying, but few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners and business executives who don’t yet understand the importance of being visible in local searches. In today’s post, we want to break down some of the things you need to know in order to make it work for you…
Continue reading “The Underrated Value of Local SEO”
Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate?
We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they want to know is why their websites aren’t generating sales opportunities like they used to, especially if they’ve been using search engine optimization for years.
Every situation is different, but below are some of the common reasons we see search traffic dwindle or even dry up completely.
Continue reading “Why is Your Search Traffic Drying Up?”
Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites attract the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers.
However, it’s important to note that there is a potential downside to executing a successful search engine optimization (SEO) campaign. Namely that you could suddenly find yourself with a flood of new interest, and that some of your new prospects might not be a great fit for your company.
Granted, getting too many phone calls, email submissions, and inquiries is usually a great problem to have. However, it can lead to difficulties nonetheless, particularly if all the extra activity stops you from paying enough attention to your best current and potential clients.
So, how do you deal with the extra time needed to handle the additional dozens or hundreds of sales inquiries that come your way when you have a high-ranking Google website? Here are a few proven pieces of advice you can follow…
Continue reading “The Downside to a Successful SEO Campaign (and How to Fix It)”
One of the most difficult things to deal with, as an online marketer, is seeing a trend of customers leaving your website at the last minute. They might abandon a shopping cart, close a window before filling out a lead form, or go back to Google when they should pick up the phone.
Why does this customer indecision cost you money? And more importantly, what can you do about it?
Although every buyer and visit is unique, potential customers generally leave you without taking action for one of three reasons: they didn’t intend to buy anything in the first place, don’t have enough information your product or service, or don’t feel sufficiently motivated on an emotional level to move forward. Almost any conversion problem you face is going to come down to one of those issues.
Luckily, none of them are impossible to solve. With that in mind, look let’s look at some fixes you can employ to get customers to place an order or fill out a form instead of clicking away from your website…
Continue reading “How To Break Customer Indecision Online”
Most marketers tend to think of search engine optimization (SEO) as being all about content creation. That notion isn’t a bad one – you generally will have to write articles, pages, and reports if you want to rank highly on Google – but it isn’t the end of the story. In fact, you can attract visitors to your website using content you haven’t even created yourself.
Don’t worry, we aren’t about to advise you to scrape or copy ideas from your competitors. Instead, we want you to think about the different ways you could use online reviews to boost your SEO efforts.
SEO and online reputation management (reviews) are often thought of as being completely separate things, but that isn’t the way Google and the other search engines see it. Reviews are valuable buyer-driven content that searchers like. They tend to show up in search previews, meaning they can be seen by potential customers before they ever visit your website or profile. And, reviews demonstrate engagement and authority, which gain more weight every time Google updates its algorithm.
You probably already knew online reviews were important for your business, of course, but if you’re like a lot of the new clients who come to us you might have imagined the quality and quantity of your online reviews were out of your control. That’s simply not the case. Here are some things you can do to boost your SEO campaigns, and your bottom line, using customer feedback…
Continue reading “Boosting SEO With Online Reviews”