4 Ways to Get More (and Better) Online Reviews

It’s no secret by now that online reviews drive sales. That’s true whether you have an online store, a professional services company, or a B2B business. According to some surveys and estimates, as many as 90% of all buyers will check out feedback left by other customers before making a purchase or committing to an appointment.

For a lot of business owners and marketers, though, the process of gathering online reviews can feel a little bit random. However, you don’t have to rely completely on luck to get the testimonials you need to make your company grow. In this post, we are going to share four simple and effective ways you can boost your online review profile. Let’s start with one that seems obvious but is often missed…

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5 Ways to Create Web Content That Lasts

It takes a lot of time, work, and creativity to get your content marketing plan moving. That’s why it’s so painful to post something online and watch it go stale after a few days or weeks. Wouldn’t it be better to have your articles and posts keep generating views, shares, and leads for years to come?

Many business owners—not to mention professional copywriters—work to sidestep this problem by creating content that is “evergreen,” meaning that it stays in style for a long period of time. With a little thought and planning, you can do the same. Then, you won’t have to worry about watching your ideas fade after an early expiration date.

If that sounds good to you, let’s look at five ways you can create web content that lasts…

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The Marcom Group is looking for a Graphic Designer

TMG is a seasoned graphic design and advertising agency specializing in print, logo, and website design.

Our work conveys the passion, dedication, and uniqueness shared by every member of our team. We are enthralled by what’s next and knowledgeable about what works. Driven in equal parts by data and ingenuity, we are guilty of an obsessive level of attention to detail and wild flights of imagination.

While we like to think our work speaks for itself, we understand that a client-agency relationship is about more than crafty content and pretty designs. Our clients not only appreciate the fruit of our labor, but the attentive service that we provide.

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Don’t Let a Negative Online Review Kill Your Sales

One of the best and worst things about the digital age comes down to the fact that customers have more power over businesses (and especially smaller ones) than ever before. If buyers say good things about a company, that positive feedback will show up on search engines, social media sites, and review platforms like Yelp. Then, more customers will come flocking and the cycle will go on and on.

On the other hand, just a single bad review can dissuade new customers from even investigating a business, particularly if the feedback is recent or particularly sharp. That means you always need to be ready to protect your online reputation or lose sales opportunities before they even materialize.

Knowing how important customer feedback is, and how hard it can be to recover from an online complaint or criticism, let’s look at what you can do to keep a negative online review from killing your sales and marketing efforts…

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How to Look at Your Website Like a Customer

One of the classic mistakes in web design (or any creative endeavor) is being so close to a project that you miss the forest for the trees. It’s a particularly easy to fall into that trap when you’re distracted by so many apps, layouts, and options you lose sight of what buyers really want from your website and business.

The answer, more often than not, is to take a step back from time to time throughout the creative process and look at your new web design the way a customer would. Usually, that involves asking yourself a handful of basic questions…

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4 Ways to Make Your Startup Website Affordable

Entrepreneurs make for wonderful web design clients. Often, they come to us with unique ideas and a sense of enthusiasm about their products and services that can’t be matched. That makes their projects fun to work on. Who doesn’t like to see a great idea come to life, or hard-working person succeed?

Of course, the other side of the coin is that startups are often strapped for cash. They need unique and high-performing websites even more than established businesses do, but don’t have a lot in the marketing and promotional budget.

This can create challenges, but those challenges can be overcome. Today, we are going to give you five quick tips you can use to make your startup website a little more affordable…

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Getting Views and Results From Your Online Marketing Videos

When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:

  1. They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
  2. They produce video clips that aren’t ever going to help them get the attention they want from buyers.
  3. They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.

Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?

Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…

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What Will Your Next Website Do For Your Business?

For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs.

However, deciding to get a new business website is one thing, but creating a plan (and finding a vendor) is quite another. That’s compounded by the fact that a lot of decision-makers don’t really know what they want their new websites to do. They know they need something new or different, but don’t always have specific goals they are trying to accomplish.

With that in mind, we would advise you to begin your next business web design project with a simple question: what will the new website do for your business? What kinds of bottom-line goals do you actually want to achieve?

The answers are all up to you, of course, but here are some common ways you can use a stronger web presence to grow your business, along with a few you might not have considered…

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5 Ways to Evaluate Web Design Companies

We have noticed over the years that many of the business owners who come to us for help feel like they are flying blind. Often, they know they need a company that can help them build a custom website, but aren’t sure how to evaluate their many choices and options. After all, you could embark on an almost endless Google search just by looking through web designers in the area, which is to say nothing of the numerous DIY template companies and overseas providers out there.

So, how does someone who needs a website – and possibly isn’t all that familiar with industry jargon or the latest internet marketing trends – find the right web designer to work with? As with everything in life and business, it’s all about the right fit. To help you find a vendor who is right for your situation, here are five criteria you should consider…

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Are You Making These Facebook Advertising Mistakes?

Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.

To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.

Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…

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