Why Video is a Marketing Necessity in 2021 and Beyond

Just a few years ago, web designers and advertising executives were pushing the use of video clips as a trendy way to give businesses of all sizes a distinct marketing edge. Now, most of them have come to understand that in 2021 and beyond, video marketing is more of a restrictive necessity.

They understand that video is becoming what a website was five years ago: a marketing tool you need, just to keep up with the competition. Or to put it another way, if you aren’t using the power of video to your advantage, you’re probably losing ground to your competitors who are.

Given that we are in the video production business, shooting and editing clips for our corporate clients, we understand if you think we are overstating the case. To help you see why you can’t ignore the power of video any longer, let’s take a look at a few established facts…

Video is More Psychologically Compelling

Several studies by psychologists have shown that our brains are tuned to pick up images and movement more easily than text. In fact, it has been estimated that the average human absorbs video on a mental and emotional level nearly one thousand times faster than text. Given that time is short and buyers have shorter attention spans than ever, you need to be communicating in a format that gets your message across quickly.

We’ve Been Trained to Watch Instead of Read

While our innate ability to scan visuals more quickly than text goes back thousands or millions of years, the current preference towards video is newer. Most of your customers and prospects today were raised on TV and look at YouTube more often than they do a newspaper. A natural consequence is that they are more receptive to video than they are other types of communication.

Video Boosts Conversion Rates

When you take the first two factors into consideration, it shouldn’t be surprising that many marketers report getting five to ten times as many leads, calls, and walk-in visits after including video into their websites and promotional campaigns. Anything that’s faster, more engaging, and more emotional is going to generate bigger feedback. That’s been proven with video, time and time again.

It’s Easier Than You Think to Get Video

While the results we’ve mentioned speak for themselves, perhaps the best reason to experiment with video marketing is that it’s easier and more affordable than ever. Changes to technology have brought video production costs down, while there are more channels and avenues than ever for promotion. There really aren’t any barriers left for businesses of any size. Why wouldn’t you give video a try?

Getting Views and Results From Your Online Marketing Videos

When it comes to online video marketing, the majority of all business owners tend to make three big mistakes:

  1. They don’t take advantage of the effectiveness and affordability of video at all, ignoring a big marketing opportunity.
  2. They produce video clips that aren’t ever going to help them get the attention they want from buyers.
  3. They come up with great video clips but fail to take the right steps to ensure they will be seen by their target audience.

Because you’re reading a post on video marketing for small business owners, we are going to assume you won’t make the first mistake. And, if you read our first post in the series, you’ll have the advice you need to produce marketing videos that stand out. That just leaves the third mistake, which might be the worst one of all. Why go through the trouble of shooting and editing a great clip if no one is going to see it?

Today, we want to give you some solid advice you can use to get big views – and bottom-line results – from every online marketing video you produce…

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3 Problems with Template and DIY Websites

Do you really need a professional web designer to help you promote your company online, or can you just turn to one of the many template or DIY websites services out there?

The short answer is that you could certainly turn to one of those options, as thousands of business owners and managers undoubtedly do. If you want your website to be profitable, though, it’s probably best if you work with a proven team of creative professionals. We don’t say that because we want you to pay a higher fee—to us or anyone else—but because it’s the option that’s likely to lead to a profitable result.

To understand why, here are three common problems small businesses have with web templates and DIY websites…

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How to Create an Instant Online Marketing Video

By now, nearly every business owner and marketer knows that online video is incredibly powerful for grabbing attention and generating conversions. Yet many are hesitant to even get started with video, much less produce clips on a regular basis.

For most companies, the big stumbling block seems to be the amount of time and preparation it takes to produce a good marketing video clip… or at least the amount of time they think it has to take. Today we’re going to show you how you can create a high-quality video that your fans and followers will love—one that can be made in just 30 minutes or less.

Here’s our quick guide to creating an instant online marketing video for your business

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