Is It Ever Better to Start Over with SEO?
As a rule of thumb, business owners turn to us for search engine optimization (SEO) for one of two reasons: either because they have a brand-new company they want to promote, or because they haven’t gotten the results they were looking for in the past. In other words, they are either starting over or building […]
5 DIY Online Marketing Video Tips
Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube. The best part of this might be that the cost […]
Adding More Personality to Your Social Media Marketing
In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands. In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. […]
The Second Most Important Sales Page on Your Website
At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s […]
4 Inexpensive Ways to Improve Your Website Today
Do you feel like your website could use a facelift, or perhaps a performance boost? Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to […]
Balancing Short vs. Long Term Internet Marketing Strategies
One of the fun things about the early days of internet marketing was that almost everything seemed to happen instantly. You put a website or ad online, promoted it, and could be assessing the results within hours. There is still an aspect of instant gratification to working on the web, but the process of designing […]
5 Trends Shaping Internet Marketing in 2017
You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to […]
7 Ways Clients Kill Their Own Websites
Most business owners think the biggest threat to their new website is a competitor that upgrades their internet marketing, a dissatisfied customer who leaves a bad review online, or maybe even an algorithm change from Google that dramatically shifts the search engine results. In reality, though, many of the problems clients have turning a website […]
How to Double the Profitability of Your Landing Pages
If you’ve been involved in Internet marketing for any length of time, then you’re probably already familiar with the agonizing process that takes place when you try to optimize your landing pages. Every element is scrutinized, from the layout to your headlines, offers, images, and calls to action. This kind of conversion rate optimization is […]