Should You Ditch Social Media Marketing in 2024?
No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online
No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online
Every business owner wants to see their website sitting firmly at the top of Google’s search rankings. You don’t have to be an internet marketing expert to understand why. Achieving that goal could
The holiday shopping season is just a few weeks away, which means retailers are scrambling to get prepared for a crush of new customers. Every year, we hear from at least one or
If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for
It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away,
There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can
In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t really affect you except as a thought exercise. In that context,
In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half
Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a sudden and severe way. You may even be so focused on
When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person,