12 Hidden Obstacles to Online Lead Generation

If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]

How COVID-19 Changed Business Forever

It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […]

3 Workable Social Media Strategies for Your Small Business

There are a lot of things for small business owners to love about social media marketing. It’s largely free, can help you reach a huge audience of potential clients and customers, and can actually be lots of fun if you’re doing it correctly. Social media marketing has its downsides, though: for one thing, social media […]

7 Ways to Deal with Online Competitors and Their Dirty Tricks

In most business books and classes, competitors are treated like an abstract concept. They are in the background, like gravity, but don’t really affect you except as a thought exercise. In that context, the way to deal with them is simple: just do what you do better than anyone else and let customers figure out […]

How to Prepare Your Ecommerce Site for an Unusual 2020 Holiday Shopping Season

In a normal year, this would be the point on the calendar where we would be speaking to our clients about changes, additions, and improvements to their online stores. After all, nearly half of all ecommerce sales are made through the holiday season. Of course, this is anything but a normal year, and as a […]

Are You Missing These Two Covid Economy Opportunities?

Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a sudden and severe way. You may even be so focused on the arrival of one emergency after another that it can feel impossible to consider the strategic or longer-term implications. Once you get […]

5 Quick Tips on Selling More Through Your Business Website

When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled […]

Two Business Lessons from the Covid Crisis

Two Business Lessons from the Covid Crisis The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us […]

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]

12 Online Marketing Tips for the Coronavirus Economy

12 Marketing Tips for the Coronavirus Economy As it becomes increasingly clear that the global coronavirus pandemic is likely to linger for several months (and possibly longer), topics like web design and online marketing might be the furthest things from your mind. However, this global health crisis is also putting the business world in a […]