A Simple Plan to Reboot Your Web Strategy
Are you one of the thousands of business owners who has started an online marketing plan and seen it go nowhere? Trying to figure out what you do next when your previous efforts didn’t generate any momentum? If you find yourself in those shoes, then we have some simple advice. First, take a deep breath […]
The Good and Bad of Blog Post Templates
Web design templates have been around for years. Some business owners (and even a few professional designers) use them to save time while creating WordPress sites, landing pages, and other common tools. Lately, content writing services have been getting in on the act. They have started offering blog post templates that are designed to help […]
Why You Want Web Hosting Through Your Web Designer
Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence. However, a high-quality web design […]
5 Ways to Bring Your Email Marketing Up to Date
While a lot of business owners are busy chasing the latest trends in search engine optimization, social media, and pay-per click advertising, there are a handful of marketers out there using a much older, more predictable, and cost-effective tool for getting sales: email newsletters. Email is instant, costs very little, and generates consistent returns over […]
5 DIY Online Marketing Video Tips
Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube. The best part of this might be that the cost […]
Adding More Personality to Your Social Media Marketing
In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands. In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. […]
The Second Most Important Sales Page on Your Website
At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s […]
4 Inexpensive Ways to Improve Your Website Today
Do you feel like your website could use a facelift, or perhaps a performance boost? Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to […]
Balancing Short vs. Long Term Internet Marketing Strategies
One of the fun things about the early days of internet marketing was that almost everything seemed to happen instantly. You put a website or ad online, promoted it, and could be assessing the results within hours. There is still an aspect of instant gratification to working on the web, but the process of designing […]
4 Ways to Turn Online Visits Into Walk-in Customers
In the early days of internet marketing, business owners used to fret about what they could do to get their real-life customers to visit their website, subscribe to an email newsletter, or follow them on Facebook. Now, the situation has been largely reversed—lots of small and local companies want to take their online traffic and […]