Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.
To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.
Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…
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Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it.
However, we want all of our clients and readers to understand that negative feedback on the internet can absolutely kill your sales. That’s because a bad online reputation is like a hidden expense on your bottom line. It robs you of sales and leads without ever showing you the opportunities that have been lost.
That happens because new customers and referrals are likely to Google you, or look you up on their favorite social media platform, before they ever contact you. When they come across negative reviews, they are less likely to take the next step. Or, if they do decide to investigate more, they may be skeptical about your business. In that way, revenue can be lost even though a business owner isn’t aware of the real reason (or in some cases, that there was even a chance to make a sale in the first place).
So, how do you stop bad online feedback from affecting your bottom line? Here are some quick steps you can take starting today…
Continue reading “Are Negative Online Reviews Killing Your Sales?”
Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence.
However, a high-quality web design team (like the one we have) will recommend you host your site with the same company that designed it. That’s advice you should take, and today we are going to give you a few important reasons why.
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Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube.
The best part of this might be that the cost and complexity associated with producing online videos has gone way down in the last couple of years. Now, virtually any business owner or marketer can release fantastic clips if they are willing to put a little bit of time and effort into the project.
So, how do you make sure your clips stand out for the right reason? Here are five DIY online marketing video tips you can put to use right away…
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In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands.
In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. Instead, they want to follow their passions, find interesting and offbeat stories, and connect with other people. Each of those is at odds with the mass-media approach bigger corporations follow.
Knowing that, how can you use your social media advantage in an effective way? The short answer is to add more personality to your profiles and feed. Here are a few reminders to help you do exactly that…
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At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s often looked over
Years of studying web analytics have shown us that a companies “About” page gets more traffic than marketers realize. Moreover, the impression that it leaves a reader with will go a long way towards determining what will happen next. That’s particularly true if there are team member bios, or a story about the history of the business.
There are probably a couple of reasons for this. The first is that, as humans, we like to know other humans. That is, we want to know a bit more about the men and women we are doing business with. Looking into their bios and stories is a good way to understand who they are and how we might work together with them.
At the same time, the About page on your website tells potential customers what it is that makes you different from all of your competitors. It’s a chance to show off your unique skills, talent, or perspective. It’s your shot to fill them in on what sets you apart.
Knowing that, how can you make the most of your About page? Here are a few good tips to help you get started…
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Do you feel like your website could use a facelift, or perhaps a performance boost?
Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.
There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.
Here are few steps you can take to make your website feel new without putting a major dent in your budget…
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One of the fun things about the early days of internet marketing was that almost everything seemed to happen instantly. You put a website or ad online, promoted it, and could be assessing the results within hours.
There is still an aspect of instant gratification to working on the web, but the process of designing websites, planning campaigns, placing ads, and (especially) evaluating results has begun to stretch out. And so, we have reached a point where online marketing has come to represent traditional marketing, in that businesses need to balance short and long-term strategies if they want to get the best results.
With that in mind, let’s look at a few ways you can get the most out of both…
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For a lot of us, the term “artificial intelligence” brings back memories of sci-fi novels, movies, and comic books. But, what was once purely in the realm of the imagined has been made real – and it’s already affecting your business and SEO.
That’s because Google and other leading tech companies are already utilizing AI in a number of ways. In particular, the world’s largest search engine is using it to assess ranking factors, analyze searcher behavior, and re-organize search results on an individualized basis.
One of the great ironies of this is that even though Google is using artificial intelligence, it’s deploying it in a way that emphasizes the human touch in content creation and online engagement. To understand how that impacts you, here are a few tips to keep in mind as SEO goes sci-fi…
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You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to make an impact in your business this year.
How can we be so confident? It’s easy, these are industry-defining movements that are already underway. In other words, they are affecting your business right now, whether you are aware of them are not.
Smart marketers are doing everything they can to stay ahead of the curve. To help you do the same, here are five big trends that will continue to shape the internet marketing landscape in 2017 and beyond…
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Most business owners think the biggest threat to their new website is a competitor that upgrades their internet marketing, a dissatisfied customer who leaves a bad review online, or maybe even an algorithm change from Google that dramatically shifts the search engine results.
In reality, though, many of the problems clients have turning a website into a source of new business are self-inflicted. In other words, they hurt their own chances by engaging in common but predictable blunders. To show you just how easy it is to make these kinds of mistakes, here are seven ways business owners and executives inadvertently kill their own websites…
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Do you really need a professional web designer to help you promote your company online, or can you just turn to one of the many template or DIY websites services out there?
The short answer is that you could certainly turn to one of those options, as thousands of business owners and managers undoubtedly do. If you want your website to be profitable, though, it’s probably best if you work with a proven team of creative professionals. We don’t say that because we want you to pay a higher fee—to us or anyone else—but because it’s the option that’s likely to lead to a profitable result.
To understand why, here are three common problems small businesses have with web templates and DIY websites…
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By now, nearly every business owner and marketer knows that online video is incredibly powerful for grabbing attention and generating conversions. Yet many are hesitant to even get started with video, much less produce clips on a regular basis.
For most companies, the big stumbling block seems to be the amount of time and preparation it takes to produce a good marketing video clip… or at least the amount of time they think it has to take. Today we’re going to show you how you can create a high-quality video that your fans and followers will love—one that can be made in just 30 minutes or less.
Here’s our quick guide to creating an instant online marketing video for your business…
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Although there are business people who enjoy writing, the vast majority of marketers consider content marketing to be a necessary evil. It’s a chore, not unlike washing dishes, folding laundry, or doing taxes.
There probably isn’t anything we can put in this article that will make you suddenly began to love the process of putting words onto the page, especially if it’s something you already don’t like doing. However, there are a few tips we can give you that can make the process of coming up with material for your content marketing plan a little bit easier.
Here are three suggestions that can save you a great deal of time, stress, and aggravation…
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Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place?
At the same time, though, a lot of marketers seem to think that the process will take care of itself if they just put up a nice enough layout and some content that’s free of obvious typos. Unfortunately, it takes a little more than that to find business on the web. In fact, if you want to attract leads with your business website, there are a few steps you’re going to have to follow every time…
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For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected.
In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.
To find the answers, here are a few things we have to keep in mind…
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For the last few years, responsive web design has been a huge trend in our industry. And it still is the recommended way to think about building a new website or upgraded web presence. However, we’re starting to see a slow shift in terminology and perspective. Instead of “responsive” websites that are “mobile compatible,” marketers are taking a “mobile first” approach to their sites.
Is this just a difference in wording, or something bigger? To get to the answer, there are a few things we need to think about…
Continue reading “Why Responsive Web Design is Being Replaced by Mobile First Marketing”
A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can help them gain an edge over their competitors.
Here are three web design difference-makers to consider to make the most of your business website and web value…
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Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.
As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.
To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over time while you keep generating content…
Continue reading “The Compounding Interest of Content Marketing”
Facebook has been growing and growing for a number of years—reaching more than 1.5 billion users around the world—so it shouldn’t come as a shock that something was going to have to give eventually. And as it turns out, that “something” is the length of the average user’s feed.
There simply isn’t enough time and space for most Facebook users to see everything that’s being thrown at them. So, the company developed a new social engagement formula to help users see what they really don’t want to miss while filtering out the rest.
If you are one of the tens of millions of people who log on to Facebook daily, that’s good news. If you are a marketer who needs to reach fans and followers to sell your products or services, it’s not necessarily such a great thing (at least not at first glance). In fact, some estimates show that only 5 to 10% of the people you are connected to will see your content updates at any given time. That’s not many of them, and the issue is only getting worse.
However, there are things you can do to beat Facebook’s engagement formula, and to reach a much larger segment of the market as a result. Here are a few quick tips you can put to use starting today…
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In the early days of internet marketing, business owners used to fret about what they could do to get their real-life customers to visit their website, subscribe to an email newsletter, or follow them on Facebook. Now, the situation has been largely reversed—lots of small and local companies want to take their online traffic and turn it into walk-in retail business.
In some ways, this can be the tougher challenge, since your website doesn’t give you the benefit of face-to-face contact or personal relationships to build from. But, there are a few proven strategies you can use to turn online visits into real-life purchases or appointments. Here are four steps you can take right away…
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Just a couple of years ago, there were only two types of clients developing mobile apps: big companies with huge budgets and long-term mobile engagement goals, and entrepreneurs who were hoping to strike it big on sales of consumer apps.
Since then, small- and medium-sized business owners have been discovering that there can be big value in a few little lines of code. In fact, regardless of what kind of business you have, there are a number of ways you might be able to benefit from launching your own proprietary mobile app.
Let’s look at a few of the reasons it might be time to get yours launched…
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If you want your Facebook marketing posts to attract attention, then you’d better say it with pictures. Images aren’t just processed more quickly by the human brain, they make a stronger emotional impression. Of course, you don’t have to know that to tell the difference between image‐based posts and ones made from text—if you’ve been on Facebook for more than a few minutes, you have already noticed images are far more likely to be seen, commented on, and shared by your fans and followers.
But, knowing you should use images on Facebook is one thing, and getting real marketing mileage from them is another. To help you make an impact with all the pictures you send out into the world from your business account, here are five simple rules you should follow…
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Web hosting isn’t necessarily the most exciting part of the web design and Internet marketing process. In fact, lots of clients just choose the cheapest hosting package they can find, or the first one their web design team recommends. I guess that a good percentage of business owners couldn’t tell you where their websites are hosted off the top of their heads, and certainly wouldn’t be able to give details about their level of service.
As understandable as that is, it can lead to bottlenecks on your website. Or to put things another way, better hosting can make a bigger difference than you might think. Premium web hosting can make your website faster, more reliable, and safer from attacks. In addition, better hosting gives you the option of adding SSL—or Secure Sockets Layer—protection to your website.
You’ve probably heard of SSL already, and have undoubtedly used it several times already today. But, more business owners than ever are asking about this particular feature because Google recently named it as a search engine signal. That means your website can be easier for customers to find with an SSL than it would be without one.
So, does that mean you should upgrade your hosting and add SSL to your website? To find the answer, let’s take a look at a couple of things you get when you make the change…
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When it comes to Pokémon GO, there are two types of people: those who are ready to take to the streets—virtually any time or any place—in order to catch the latest prize, and those of us (like me) who don’t quite understand what all the fuss is about.
Regardless of what you think of the game, though, it does teach us a few things about mobile web computing. And, business owners and marketers at every level would do well to pay close attention to the lessons that can be learned from watching millions of people chase imaginary animals.
If that sounds a little far-fetched, let’s look at a few things Pokémon GO teaches us about mobile marketing…
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What does “busy” actually mean? It’s become an unspoken rule in business that the word “busy” is the equivalent to “success.” However, just because there is a lot of work to be done, does not mean the work is worthwhile. The culture of “busy” needs to change. Here are some ideas which may have you reassess the way you look at your workload.
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It is difficult to overstate the importance of maintaining a customer base. It is far easier to sell to old customers than it is to bring in new ones. Measures must be put in place which keep customers coming back through exceptional customer service. Here are three ways that improve the way you interact with customers to keep them returning for more…
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Small issues can create large problems. For instance, something as simple as a broken link breaks the flow of your website and may prevent leads from contacting your firm. It’s important to be aware of seemingly innocuous errors that can sabotage your site.
Here are four common, easy-to-miss web errors that lower your website value…
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We’re long past the point where a responsive or mobile optimized web presence is a “nice-to-have.” Findings from KPCB show that time spent on mobile in the US has increased to 51%, compared to 42% for PCs. Knowing this, we must come to the conclusion that if we’re not reaching mobile prospects via mobile organic (unpaid) search, we’re losing those prospects to competitors who are. Beyond the visibility factor, the lack of a quality mobile user experience of your website has some serious implications.
Continue reading “Your Lowest Hanging Fruit is Your Mobile Web Presence, This is How to Capitalize.”
Ready to start getting more from your website and internet marketing campaigns?
Lots of business owners talk about embracing the web and making the most out of online opportunities, however many end up pursuing the same strategies month after month. The first step to avoiding that kind of frustration is knowing what you have to do. If you want this year to be your most successful yet, look at these five ways to increase profits:
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Product descriptions are incredibly easy to take for granted given how ubiquitous they are with online marketplaces. Whenever you visit a product page, you expect the description and you expect it to be written in a certain way. It can come as a shock to realize that someone wrote those descriptions at one point. This usually happens when the tables are turned and suddenly you find yourself operating your own ecommerce system. You understand your products, you know what they do and how to sell them, but actually writing that description can still be difficult. It can even feel as if they are supposed to write themselves.
We are here to help. With our expertise in web development, we have worked on multiple ecommerce sites and have come to understand how to craft powerful product descriptions. These simple tips and tricks will allow your ecommerce site to stand out from the crowd and dominate the market…
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Every week, more and more Americans are going to the polls to support their favorite candidates. But, while political writers will be thinking about elections and policy implications, we have been watching the whole thing through the lens of internet marketing. Specifically, we’ve been wondering what kinds of lessons business owners and managers can draw from what they are seeing.
If you’re wondering what kind of tips you can glean from election season, you’re in luck. Here are three great web marketing insights you can gather from the ongoing debates, polls, and primaries:
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