Why You Are Failing to Sell on Social Media

You don’t need a detailed study or survey to tell you that social media marketing is more popular than ever. However, we think that term can be somewhat misleading. While most business owners are using social media, it’s fair to say that the majority of them aren’t really getting much in the way of results. […]

7 Proven Ways to Make YouTube Video Marketing Easier

Ever since the coronavirus pandemic began, YouTube has seen a huge surge in traffic. That probably shouldn’t be too surprising. Not only do most of us have extra free time on our hands, but the demand for online learning has never been greater. Most industry experts believe this trend will persist even after the current […]

Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up

How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]

3 “Boring” Skills That Boost Your Online Marketing

When it comes to online marketing success, business owners tend to focus on the most visible parts of the project. They are interested in things like high-impact copywriting, attention-grabbing design, and the latest search engine optimization or social media marketing secrets. These are all important parts of the formula when it comes to attracting customers […]

Why “Web Design” is Becoming an Outdated Term

If you need a fresh web presence for your company, you’ll undoubtedly turn to Google and start looking for “business web design” in your area. In fact, that might even be how you came across this article. More and more, though, we are getting the impression that the term “web design” is outdated. It made […]

The Common Ingredients of Any Great Web Design

What does a great web design look like? If you were to ask a dozen different business owners—or professional web designers, for that matter—you might get a dozen different answers.  That’s not really surprising, given that artistic instincts are subjective and every business or marketing situation is unique. The right answer for one group or […]

4 Good Places to Start Your Online Marketing Reboot

Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over? We can understand. A lot of new clients come to us feeling as if they are behind the ball with their […]

3 Ways to Instantly Improve Your Social Media Marketing

While it’s fun to go deep with online marketing tactics and trends, it can be useful to look at ways to rack up some quick wins from time to time. And so, in today’s short post we want to give you three quick tips you can use to get more from social media in your […]

The 5 Online Marketing Habits That Will Make 2022 Your Best Year Ever

Whether your business is flying high or your bottom line could stand to see some improvements, this is the perfect time to aim higher for the coming 12 months. After all, there’s nothing like a fresh calendar to get your motivation and creativity moving. With that in mind, today we want to share five proven […]

Why Your Logo Might Become a Huge Problem in 2022

Recently, Google announced it would be adding Brand Indicators for Message Identification (BIMI) authentication to Gmail. This probably represents the tipping point in a trend toward verifiable email sending, and should have enormous impacts for marketers over the next year or two. In general, BIMI works like this: a business uploads a specially formatted version […]