Is It Ever Better to Start Over with SEO?

As a rule of thumb, business owners turn to us for search engine optimization (SEO) for one of two reasons: either because they have a brand-new company they want to promote, or because they haven’t gotten the results they were looking for in the past. In other words, they are either starting over or building on past campaigns.

Recently, though, we have been encountering a new kind of question: does it ever make sense to begin your SEO campaigns from a blank slate? In other words, should you even consider moving domains and beginning your online marketing campaigns as if you were a brand-new business even if you aren’t?

This would typically be a bad idea, given that search history, authority, and other search indicators are all tied to domain age and previous search activity. However, there are a few situations where starting fresh might make sense. Let’s look at a few of them…

When You Have Changed Names or Industries

Sometimes you can have the same business without having the same business. If you are in a situation where your name and/or location are the same as they have always been but your product or service mix is quite different, then starting fresh can be a good idea. This is especially true if you are getting inquiries that aren’t related to what you currently sell or offer.

When you have a new business it’s usually smart to begin with a new website. It might be hard to start over, but that’s usually the sensible long-term choice.

When Your Business Has Accumulated a Poor Online Reputation

Surveys show that around 90% of all customers look at customer feedback before trying a new business for the first time. So, if a Google search for your company name yields hundreds or thousands of bad online reviews, then achieving a high search ranking isn’t going to help you. 

Of course, this brings us back to the first point. If your business model is broken then you might need to re-launch—with a new name and at different online and offline locations—before buyers will consider giving you another try.

When You Have Found Yourself in Hot Water with Google

This is the situation we hear about most frequently these days. Some business owners, in a rush to make it to the top of search listings, have hired firms that relied on cheap tricks and quick gimmicks. Those can work for a little while, but they can also cause you to be blacklisted by Google. When that happens search spiders treat your content as if it doesn’t exist. 

In most cases the damage isn’t permanent. A team like ours can usually go through your site, piece by piece, and repair things one step at a time. In some severe instances, however, it can actually be easier to restart on a new domain and begin again from the ground up (while being careful not to repeat the same mistakes).

The Good News about Starting Fresh

It’s worth reiterating again that starting from scratch with Google wouldn’t be a good idea for the vast majority of businesses out there. However, if you were to go that route we have some good news: it’s not as difficult to get results as you might think.

As Google’s algorithms have gotten better, and knowledge around SEO has improved, the time it takes to make an impact in the search rankings has decreased. In fact, in 2021 it’s possible to dominate a local or niche portion of the organic market within just a few months. Add in some focused ads and a strong social media effort and you could be drawing in new leads and sales very quickly.

That’s good news for entrepreneurs who are just beginning, of course, but it’s also a good reminder for established business owners who haven’t seen much traction from SEO in the past. Start following a different plan and you could see results much quicker than you think!

SEO and Online Marketing Are All about Strategy and Execution

To turn your website into a source of leads and revenue you need two things: the right approach and an actionable plan to keep your business on track. We can help with both.

The Good and Bad of Blog Post Templates

Web design templates have been around for years. Some business owners (and even a few professional designers) use them to save time while creating WordPress sites, landing pages, and other common tools. Lately, content writing services have been getting in on the act. They have started offering blog post templates that are designed to help you pump out articles with less time and stress than ever before.

We are seeing these blog post templates everywhere, which means you’re probably coming across them as well. But should you be using them for content marketing?

To find the answer, let’s look at the good and the bad of blog post templates.

The Positives of Blog Post Templates

As with web design templates, starting with an article outline offers some advantages.

  • Blog post templates get you writing quickly so you don’t have to worry about creative blocks or staring at an empty screen.
  • Using a writing template gives you a structure you can follow, which can be important for those who have trouble organizing their ideas.
  • Often, blog post templates start with a simple idea that you can duplicate or adapt to virtually any industry.
  • The templates are based on popular article styles so the resulting post should theoretically be something readers will be interested in.

To sum these up cleanly, you would say that when you start with a blog post template, the hard work of writing is done. That’s a huge positive, especially if you’re the sort of person who has trouble being focused or motivated enough to sit down at your keyboard. However, there are a few downsides.

The Negatives of Blog Post Templates

In our business we often note that web design templates can be constraining. Blog post templates have some of the same drawbacks.

  • The topics and outlines you find in blog post templates are all very similar and generic. That makes it easy to crank out content, but hard to write something that stands out.
  • In some ways working with a template can stifle your creativity. It’s hard to generate an original portrait when you’re painting by numbers, and the same holds true when you’re writing from a list of predefined bullet points.
  • If you don’t do enough with your blog post templates, then you could end up with duplicate content on your website, causing Google to ignore the content you’re creating (which sort of defeats the purpose).

Those are some pretty big downsides. That brings us back to our original question.

So, Should You Use Blog Post Templates?

Blog post templates are kind of like training wheels for content marketers. There is nothing essentially wrong with using them, but you shouldn’t expect to compete with the leaders in your industry by filling in blanks, either.

Our advice? Give them a shot and see what kind of results you get—particularly if you’re someone who has struggled to create written content in the past. Over time, as you develop your own voice and rhythm, you can stop using them and move on to more effective content marketing habits.

Colonial Pipeline Attack: Enhance Your Website Security

On Friday, May 7th, the Colonial Pipeline Company was forced to shut down the nation’s largest pipeline after their computer systems were hacked. The company found that the cyberattack involved ransomware, which is a type of malware that encrypts networks and blocks access until a ransom is paid to restore entry to the system. In response to the threat, Colonial had to temporarily shut down their network, cutting off supply to thousands of gas stations stretching from Texas to New Jersey.

Colonial Pipeline Company supplies nearly 45% of the gasoline supplied to the East Coast. While the pipeline had most of its systems operating just days after the cyberattack, the incident resulted in consumer panic, gas shortage, and the highest fuel prices we’ve seen in over 6 years. Fuel shortages remain as spooked drivers continue to swarm gas pumps across the East Coast. 

Pre-pandemic gas prices peaked at $2.60. On Wednesday, May 12, a resident of Richmond reported seeing fuel priced at $6.99 a gallon, showing that gas stations are taking advantage of the pipeline disruption and the rise in consumer demand. As of Monday, May 17, the average national gas price was $3.04 despite the pipeline restoring service. This hints at the lasting effect the disruption could have on the United States economy. 

Businesses Experience Increased Risk of Cyberthreats

The truth is, cyberattacks can happen to anyone. In fact, since the emergence of the COVID-19 pandemic, cybercrime is up around 600%. Hackers pose as representatives from trusted organizations to gain unauthorized entry to computer networks via malicious links or email attachments. The recent pipeline threat has left business owners wondering how they can protect themselves against such phishing attacks. 

How The Marcom Group Can Help

A hacked website can leave your important data vulnerable. You could experience a significant drop in traffic and even lose access to your website. At The Marcom Group, we understand how crucial website security is for each of our clients, especially in these uncertain times. This is why we offer premium website hosting with WordPress Security and Maintenance.  

With WordPress Security, we can help prevent hacks from happening in the first place. Our security monitoring services thwart potential cyberattacks by scanning for viruses, malware, blocked IP addresses, unauthorized admin access and login attempts, as well as other suspicious threats. Files and other content are scanned for backdoors, trojans, and malicious code that could devastate your website. We monitor your website in real-time and address critical problems promptly. If your website does happen to get hacked on our watch, we will fix it at no additional charge. 

As part of our maintenance services, we consistently monitor disk space and scan for out-of-date plugins, themes, and WordPress versions. We keep WordPress and the related WordPress plugins up-to-date. If a plugin becomes incompatible, we’ll find an updated one ASAP. If an incompatible plugin breaks the website, you can count on our experienced team to fix it. We know that a high-quality website that functions reliably is the best way to ensure customer satisfaction. That’s why we’ll do everything we can to keep your website secure and operational 24/7. 

Protect Your Website Today

Don’t leave your business’ website vulnerable to cybercriminals who will take advantage of your confidential data and potentially even your customer’s.

12 Hidden Obstacles to Online Lead Generation

If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be.

This issue is far more common than you might think. Everyone wants a website that will help them win new customers and create revenue, but most business owners don’t actually know how to build a workable sales funnel. That’s our specialty, of course. 

What we often discover in working with new clients is that the first step to generating leads is actually removing the obstacles that get in the way. In other words, before you can do the right things, you have to stop doing the wrong ones.

In today’s post, we want to take you through a dozen of the most obvious and common errors we see when evaluating client sites. Here are some quick reasons your website might not be selling the way you want it to.

1. Your Website Has No Traffic

If no one is coming to your website and seeing your content, then you can’t be surprised that leads aren’t pouring in. While the relationship between web traffic and sales opportunities isn’t always as straightforward as business owners think, you do need one to get the other. 

If you don’t have sufficient interest in your website to generate traffic, it might be time to look at search engine optimization, internet advertising, email marketing, and other tactics that draw visitors in.

2. Your Pages Load Too Slowly

Sometimes it can seem as if you have plenty of visits to your website when in reality no one is viewing your content. How can this happen? If your webpages take a long time (i.e. more than a few seconds) to load, then you might be losing visitors before you ever get the chance to sell.

Slow websites are usually a symptom of underpowered web hosting, coding errors, or issues with improperly formatted content. These kinds of problems are easily detectable with a website audit and should be easy to fix.

3. Your Website Layout Isn’t Mobile-Friendly

Did you know that more than half of all the visitors to most websites are using mobile-ready phones and tablets? If your layout isn’t configured to be compatible with these devices, then users might leave… Or they might not even get the chance to see your content in the first place.

There are plenty of ways to add mobile functionality to an existing business website. The technology is easy and inexpensive and can have a huge impact on your ability to generate sales opportunities online. Why wouldn’t you want half or more of your prospects to be able to see what your company has to offer?

4. Your Pages Have Technical Errors or Broken Links

There are a lot of things that can go wrong on a business website that aren’t apparent to the naked eye. You could have missing pieces of content, outdated plugins, or links that don’t actually go from one page or tool to another. This is especially prevalent on older websites, or those that have been created using DIY tools and templates.

An experienced web design team (using auditing software) can detect these kinds of issues and clean them up very quickly. If you never look for these kinds of problems, though, you might not realize they are preventing website visitors from turning into qualified leads.

5. Your Web Design Hurts Your Credibility

When someone arrives at your website for the first time, they have to make near-instant assumptions about the quality of your products and services. The initial impression they get from your designs and layouts can be all-important.

If you have a color scheme that doesn’t work, outdated low-res images to sell your products and services, or a generally disorganized feel to your content, then that’s going to tell a story that works against you. Remember, a lot of people who come to your website won’t know anything about you except for what they see right in front of them. Make sure it doesn’t convince them to take their time and money elsewhere.

6. There Are Obvious Typos on Your Pages

This can seem like a minor issue on your business website, especially if you spent a lot of money on design and development. What we want you to understand, though, is that no one will share their contact information with you if they don’t trust the credibility of your company. And few things destroy confidence in your professionalism faster than a whole bunch of obvious typos and grammatical errors.

It’s easy and inexpensive to have someone proofread the content on your website. That one investment of time and money can boost your lead generation results in a big way.

7. Your Content Doesn’t Set Your Business Apart

If your business seems like it blends in with all of your competitors, then why should anyone work with you? In other words, if you aren’t offering anything unique then there isn’t any reason to choose the products and services your company offers.

This shouldn’t be an issue in most marketing situations, but we frequently come across websites that have obviously been “inspired” by another more successful business. Being generic, blending in, or copying other business owners is no way to make a name for yourself, and it’s generally not going to help you attract new customers.

8. Potential Customers Don’t Trust You

Sometimes intentional customers won’t trust you even though your design and content are strong. It might be that they’ve been burned in the past or have seen your competitors overhyping their own products and services.

If you suspect that might be the case, then your best bet is to do whatever you can to make your business more trustworthy. That might include showing off verified reviews, pointing out that you are a member of the Better Business Bureau, or even highlighting a money-back guarantee. Any of these can help remove distrust and encourage conversion.

9. What You’re Asking Isn’t Realistic

Imagine for a moment you were trying to sell a mansion on your website. Would you put up some photos and a “buy now” button, or maybe include a downloadable brochure that invited visitors to an open house?

This is a ridiculous example, but it points to a bigger issue. What you ask for as a next-step working version of your website needs to be reasonable and realistic. If you ask visitors to give up too much, too soon, then you’re bound to be disappointed by the results.

10. There Isn’t an Obvious Conversion Option for Customers to Follow

In order for your website to generate leads, you’re going to have to ask visitors to take a step that goes beyond simply reading your content. You might want them to sign up for a webinar, download a buyer’s guide, schedule a phone call, or do something else. The specifics aren’t as important as the need to be clear in your invitation.

If website visitors can’t tell what they should do to let you know they are interested, then you can’t be surprised when they don’t ever follow up. And if they don’t follow-up, you aren’t creating any new sales.

11. Your Lead or Purchase Link Doesn’t Work

It’s amazing how often we see this kind of issue pop up. It only makes sense, if you want to generate leads for your website, that you would have working apps or features in place that allow people to share email addresses, download white papers, sign up for appointments, etc. However, lots of marketers never test these tools to ensure that they are working properly.

You need to check and double-check every part of your conversion process. Be sure they all work, and that they’re functional with a variety of browsers and devices. If you don’t, you could be letting sales opportunities slip away without ever realizing it.

12. There Aren’t Any Follow Up Mechanisms in Place

Even when you do have a strong sales funnel in place and don’t have any obvious errors on your website, many prospects simply aren’t going to become leads the first time you ask them. They might want to talk with a spouse or supervisor, for example, before submitting an inquiry or scheduling an appointment.

If you don’t have any follow up mechanisms in place – such as a retargeting an ad campaign or automated email autoresponder series – those opportunities might be lost forever. Make it easy for potential customers to stay in touch, or give them second and third chances to say “yes” to the next step in your sales funnel.

Could Your Website Be Doing More For Your Business?

It used to be enough to have a professional business website that told prospects all about your business and your products. In today’s digital marketing world, though, you need a tool that helps you establish your brand, drawing qualified leads, and generate finished sales. You might even want your website to process orders, automate mundane tasks, and help with recruiting.

3 Simple Tips for Higher Online Ad Engagement

We are at an interesting point in the history of advertising. On the one hand, it has never been easier to target and reach the specific group of buyers who need to see your ads. But on the other hand, it has never been more difficult to grab their attention… much less earn their business.

The key is to put all the advantages of modern search and social advertising platforms on your side without losing the interest of your market. In other words, it’s all about increasing engagement.

That’s what today’s post is all about. Here are three simple tips you can use to boost online ad engagement starting today

1. Join a Conversation Already in Progress

Most marketers attempt to attract customers by throwing a hook, headline, or image that catches someone’s attention. That can work, but an even better strategy is to join a conversation that is already going on in their minds and simply add to it.

If you know what your target market is thinking or worrying about, then use that knowledge. It’s infinitely more valuable than your products, your services, or even the benefits you provide. Not only do most people agree with themselves, but they tend to fixate on immediate problems and solutions. So, by touching on something they were already spending mental energy on, you can draw them into your sales funnel more quickly.

Not sure what sort of conversation is happening among your buying audience? Talk to a few prospects and customers or look into interest- or industry-specific social media groups. What you’ll learn will be invaluable.

2. Repeat Your Most Important Sales Points

Because of the way most of us interact with the internet these days, it’s difficult to get buyers to hold on to a train of thought. Even if they have an interest in what you provide, they might not act upon their desire right away.

With that in mind, an easy way to boost conversions and sales is to keep reminding them of what you can do. The most obvious way to accomplish this is by using retargeting ads that pull them back to your brand again and again. Just be sure that as you build your campaigns out, you stay with the most pertinent sales messages. Buyers can absorb one or two key points over time, particularly if they see them again and again. But throwing more than that can confuse or overwhelm them.

Repetition has been considered a “must-use” advertising strategy for a long time because it aligns well with human psychology. Put modern digital ad techniques to good use.

3. Get Creative in Your Delivery

If you are following strategies in the first two tips we’ve recommended, the only thing left to do is separate yourself from the competition. That means going the extra mile to stand out a bit.

We are all hardwired to notice things that are more interesting or attractive than usual. Do your advertisements fit that description? Many marketers, if they were being honest, would have to admit that they are wasting money on lackluster ads.

This is one area in your campaign where a good creative team can be worth its weight in gold. A team of designers, digital experts, and online ad specialists can’t tell you why buyers choose you instead of a competitor. But if you give them those insights they can emphasize them in a series of ads that convert again and again.

Want Help Shifting Your Ad Campaigns into Overdrive?

Putting together a profitable ad strategy isn’t always about spending more money or designing dozens of landing page variations. Often, it’s the result of small and consistent improvements made from one step to the next.

Can You Find the Most Valuable Links on Your Website?

We all know you need to have links to make your business website work the way it’s supposed to. But marketers often debate which links matter most, along with how they should be used.

Do you know which links in your business website are the most valuable? Let’s take a look at the biggest categories…

Inbound Links

Business owners and digital marketing experts love inbound links (those pointed at your website from other websites) because they help with search visibility. The higher profile another page has, the better an incoming link from that page. And, not only do inbound links impress Google, but if they are coming from the right sources, they can actually direct targeted traffic to your page. Add it all together and you have a way to generate new sales opportunities.

Outbound Links

Some marketers would say outbound links don’t have any value on your website. That’s not necessarily true. While you don’t necessarily need (or even want) to send visitors away from your website, there are times when it can help you to sell. For instance, if you are trying to highlight an independent site with verified third-party reviews, a link to positive media coverage about your business, or a study that backed up your claims, then a link might be helpful.

Embedded Internal Links

Internal contextual links take viewers from one part of your website to another. For instance, they may lead from one blog post to another that’s on a related topic, or to a piece of content (like a white paper) that goes deeper into a specific issue. These types of links are often underrated. On one hand, they can help make your site easier for search engines to read. And on the other, they help potential buyers to better understand your products and services before they come to a final decision.

Navigation Links

Navigational links often fall into the background of a website, and don’t get a lot of thought or attention. However, it’s crucial that they be visible, clear, and easy to understand. When they have all of those qualities, it’s easy for someone to make their way from one section of your website to another. When they don’t, you’ll find that lots of users will become frustrated and leave your pages without ever converting into leads or customers.

The Bottom Line on Link Value

So, let’s get back to the question at hand: which types of links are most valuable on your business website? The answer, of course, is “all of them.” It’s all about context. You should always be looking for inbound links to boost your visibility. Once customers arrive on your website, you will rely on internal linksboth embedded links and navigational promptsto move through your content and see what makes your business special. And, you may even use the occasional outbound link to direct them towards a specific resource or piece of social proof.

To focus too narrowly on a specific type of link misses the magic that comes with having the right mix. So, if you want the best in usability, search engine visibility, and conversion rate optimization, use these link types appropriately when you design your website and put content together. 

Looking to Navigate the Digital Marketing Maze?

The most common reason business owners fail to succeed in online marketing is they try to do everything alone. That spirit of self-reliance serves them well when they’re starting companies, but isn’t so great when trying to figure out the intricacies of web design, online security, search engine optimization, social media messaging, and content marketing.

Why Google Might Be Ignoring Your WordPress Website

It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way.

However, that’s not the same as saying your WordPress business website will necessarily stand out in Google’s search listings. In fact, there are a number of reasons the search engine might ignore your WordPress site altogether, or at least bury you so deeply in the rankings that no one ever finds your website at all.

Today, we want to look at a few of the reasons this could happen to you…

Your Website Doesn’t Have Its Own Domain

Sure, you can save a few dollars by hosting your website in WordPress instead of its own domain. But by doing so you give away ownership of your pages and your content. You also signal to Google and the other search engines that you’re maintaining your website as a hobby rather than a serious concern. Add all those details together and it’s easy to see why your posts aren’t going to rank very highly.

Your Theme Doesn’t Work

The theme you choose for your WordPress website matters more than you might think. Although a lot of business owners tend to choose based on aesthetics, the fact of the matter is that some templates and layouts are more search-friendly than others. That’s particularly true when you consider that certain themes might rely on bloated code, outdated plug-ins, or graphical elements that slow your website down.

There Are Technical Problems with Your Site

This builds on the last point we made. There are certain technical, behind-the-scenes factors that affect the search visibility of your website. These include the time it takes for your pages to load, whether your layout and content are compatible with mobile devices, and whether you have any broken links or plug-ins on your pages. Each of these issues is problematic for users, which means Google will send its search users elsewherewhether you’re using WordPress or not.

You Aren’t Actually Posting or Optimizing Content

Simply installing WordPress doesn’t do anything magical. It might make the process of creating and posting content easier, but it won’t actually do it for you. It’s no secret that nearly all high-ranking websites feature regular blog posts and updates. You need to follow their example, and make sure you are using the right tools and advice to optimize everything you publish, if you expect search traffic to find its way to your pages.

Readers Don’t Like Your Content

Speaking of content, you need to be a source of high-quality articles and ideas if you’re going to attract search traffic. For one thing, engagement is now a major search signal, meaning Google will pay attention to the amount of time users are spending on your website. And for another thing, there isn’t really much point in attracting a high volume of search traffic if no one is hanging around to engage with your content. So, write for your target audience first and then search optimize your content only after you’re happy with the ideas you presented.

Why Video is a Marketing Necessity in 2021 and Beyond

Just a few years ago, web designers and advertising executives were pushing the use of video clips as a trendy way to give businesses of all sizes a distinct marketing edge. Now, most of them have come to understand that in 2021 and beyond, video marketing is more of a restrictive necessity.

They understand that video is becoming what a website was five years ago: a marketing tool you need, just to keep up with the competition. Or to put it another way, if you aren’t using the power of video to your advantage, you’re probably losing ground to your competitors who are.

Given that we are in the video production business, shooting and editing clips for our corporate clients, we understand if you think we are overstating the case. To help you see why you can’t ignore the power of video any longer, let’s take a look at a few established facts…

Video is More Psychologically Compelling

Several studies by psychologists have shown that our brains are tuned to pick up images and movement more easily than text. In fact, it has been estimated that the average human absorbs video on a mental and emotional level nearly one thousand times faster than text. Given that time is short and buyers have shorter attention spans than ever, you need to be communicating in a format that gets your message across quickly.

We’ve Been Trained to Watch Instead of Read

While our innate ability to scan visuals more quickly than text goes back thousands or millions of years, the current preference towards video is newer. Most of your customers and prospects today were raised on TV and look at YouTube more often than they do a newspaper. A natural consequence is that they are more receptive to video than they are other types of communication.

Video Boosts Conversion Rates

When you take the first two factors into consideration, it shouldn’t be surprising that many marketers report getting five to ten times as many leads, calls, and walk-in visits after including video into their websites and promotional campaigns. Anything that’s faster, more engaging, and more emotional is going to generate bigger feedback. That’s been proven with video, time and time again.

It’s Easier Than You Think to Get Video

While the results we’ve mentioned speak for themselves, perhaps the best reason to experiment with video marketing is that it’s easier and more affordable than ever. Changes to technology have brought video production costs down, while there are more channels and avenues than ever for promotion. There really aren’t any barriers left for businesses of any size. Why wouldn’t you give video a try?

4 Ways to Get More from Your Marketing Budget

There will be a lot of enduring business lessons from 2020, but in the long run, one of the strongest takeaways will probably also be the simplest: be careful how you spend your money.

You could take our industry as an example. It’s relatively easy to get good online marketing results when the economy is healthy. Throw in a bit of uncertainty, though, and suddenly things that used to work automatically no longer generate returns.

That can put marketers in a tough spot. On the one hand, a few businesses can’t afford to waste money right now. But on the other hand, those same businesses can’t afford to stop marketing either, at least not if they want to continue generating sales.

From our point of view, the answer is to simply be smarter about your spending. To help you out, today we want to give you four ways you can start getting more from your company’s marketing budget…

1. Trace Leads and Sales Back to a Source

You can’t maximize your marketing budget if you don’t know what’s currently working. That’s why we always recommend tracing the source of any new lead or sale. Whether it’s through web analytics, phone questionnaires, or a combination of other tactics, you should do your best to determine how buyers are finding you. Then you can work on emphasizing those sales and marketing channels.

It may be the case that several marketing campaigns are working in concert to generate returns. However, it may also turn out that a big portion of your time and budget are being wasted.

2. Spend with Your Head, Not Your Heart

We frequently meet with business owners who engage in marketing campaigns that are based on their preferences rather than customer behavior. For example, many like posting messages on Facebook and Instagram, because they are personally familiar with these platforms, even though they aren’t generating real results.

After you’ve taken the time to figure out where new business opportunities are coming from, you need to pour your time, energy, and money into the ideas that are working… even if that means ignoring other options that are more fun or comfortable.

3. Adjust Your Budget in Increments

As a general rule of thumb, you never want to increase or decrease your marketing budgets rapidly. Doing so can lead to wasted money and missed opportunities.

When you scale up too fast, you often become less precise in your targeting. You reach for new demographics or audiences that don’t convert at a high rate. When you cut spending dramatically, you can unintentionally stop the flow of new leads and customers into your company. Neither approach is going to be efficient.

4. Spend a Little to Save a Lot

Many years of experience in this business have taught us that an expert eyeand a different perspectiveare crucial when you’re trying to make good marketing decisions. It helps to have someone who knows the ins and outs of web design or search engine optimization, for example, especially if they can help you evaluate the results you’re getting with a critical eye.

Business owners sometimes think they are saving money by doing everything on their own. In reality, they waste countless hours and dollars because they don’t have access to the expertise they need.

Sell It in Print

Professionally designed marketing materials not only give a great first impression but also instills quality and expertise for your branding image.

You already know that we do great design work at The Marcom Group, but did you know that we can also manage all of your printed materials? What’s that mean for you? With one simple call (or email) we can design your product and deliver freshly printed materials straight to your door.

Here’s a short list of some of things we can print for you:

  • Business Systems (Business Cards, Letterhead and Envelope)
  • Presentation Folders
  • Brochures
  • Door Hangers
  • Forms
  • Flyers
  • Posters
  • Postcards (we can even mail them)
  • Thank You Cards
  • Signs
  • Vehicle Magnets
  • And more…