5 DIY Online Marketing Video Tips

Posted on by TheMarcomGroup

Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube.

The best part of this might be that the cost and complexity associated with producing online videos has gone way down in the last couple of years. Now, virtually any business owner or marketer can release fantastic clips if they are willing to put a little bit of time and effort into the project.

So, how do you make sure your clips stand out for the right reason? Here are five DIY online marketing video tips you can put to use right away…

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Adding More Personality to Your Social Media Marketing

Posted on by TheMarcomGroup

In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands.

In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. Instead, they want to follow their passions, find interesting and offbeat stories, and connect with other people. Each of those is at odds with the mass-media approach bigger corporations follow.

Knowing that, how can you use your social media advantage in an effective way? The short answer is to add more personality to your profiles and feed. Here are a few reminders to help you do exactly that…

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The Second Most Important Sales Page on Your Website

Posted on by TheMarcomGroup

At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s often looked over

Years of studying web analytics have shown us that a companies “About” page gets more traffic than marketers realize. Moreover, the impression that it leaves a reader with will go a long way towards determining what will happen next. That’s particularly true if there are team member bios, or a story about the history of the business.

There are probably a couple of reasons for this. The first is that, as humans, we like to know other humans. That is, we want to know a bit more about the men and women we are doing business with. Looking into their bios and stories is a good way to understand who they are and how we might work together with them.

At the same time, the About page on your website tells potential customers what it is that makes you different from all of your competitors. It’s a chance to show off your unique skills, talent, or perspective. It’s your shot to fill them in on what sets you apart.

Knowing that, how can you make the most of your About page? Here are a few good tips to help you get started…

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4 Inexpensive Ways to Improve Your Website Today

Posted on by TheMarcomGroup

Do you feel like your website could use a facelift, or perhaps a performance boost?

Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.

There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.

Here are few steps you can take to make your website feel new without putting a major dent in your budget…

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Balancing Short vs. Long Term Internet Marketing Strategies

Posted on by TheMarcomGroup

One of the fun things about the early days of internet marketing was that almost everything seemed to happen instantly. You put a website or ad online, promoted it, and could be assessing the results within hours.

There is still an aspect of instant gratification to working on the web, but the process of designing websites, planning campaigns, placing ads, and (especially) evaluating results has begun to stretch out. And so, we have reached a point where online marketing has come to represent traditional marketing, in that businesses need to balance short and long-term strategies if they want to get the best results.

With that in mind, let’s look at a few ways you can get the most out of both…

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5 Trends Shaping Internet Marketing in 2017

Posted on by The Marcom Group

You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to make an impact in your business this year.

How can we be so confident? It’s easy, these are industry-defining movements that are already underway. In other words, they are affecting your business right now, whether you are aware of them are not.

Smart marketers are doing everything they can to stay ahead of the curve. To help you do the same, here are five big trends that will continue to shape the internet marketing landscape in 2017 and beyond…

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7 Ways Clients Kill Their Own Websites

Posted on by TheMarcomGroup

Most business owners think the biggest threat to their new website is a competitor that upgrades their internet marketing, a dissatisfied customer who leaves a bad review online, or maybe even an algorithm change from Google that dramatically shifts the search engine results.

In reality, though, many of the problems clients have turning a website into a source of new business are self-inflicted. In other words, they hurt their own chances by engaging in common but predictable blunders. To show you just how easy it is to make these kinds of mistakes, here are seven ways business owners and executives inadvertently kill their own websites…

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How to Double the Profitability of Your Landing Pages

Posted on by The Marcom Group
How to Double the Profitability of Your Landing Pages

If you’ve been involved in Internet marketing for any length of time, then you’re probably already familiar with the agonizing process that takes place when you try to optimize your landing pages. Every element is scrutinized, from the layout to your headlines, offers, images, and calls to action.

This kind of conversion rate optimization is important because every visit to your landing page is a potential sale… and every potential buyer who leaves without taking action represents a missed opportunity.

Recognizing that, it’s surprising that so many marketers make a big mistake and miss out on the chance to double the profitability of their landing pages. How? By giving themselves a second chance to make the sale.

Some buyers just aren’t going to convert right away. They aren’t ready to make a purchase just yet, but they might be willing to later (especially if they are given another opportunity after they thought about it for a while).

Luckily, there are a couple of ways you can give yourself that second chance…

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