The 7 Things Your Business Website Needs to Make Clear

When designing a website, or putting content together, it can be easy to lose the forest for the trees. There are so many apps, design features, and new technologies available to today’s business owners and web designers that they sometimes lose sight of what they really need to accomplish.

Numerous studies have shown that you only have about three seconds or less to impress a first-time visitor to your website. Many of those in our industry point to that figure and remind clients they need to upgrade their web hosting for faster page delivery. That’s a good suggestion, but clarity matters just as much as speed. In other words, your website needs to get certain ideas across to potential customers very quickly.

Which facts or ideas do they need the most? Let’s look at seven things your business website needs to make crystal clear…

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The Biggest Trend Driving Online Marketing in 2019 and Beyond

This is the time of year when business owners (not to mention those of us in the web design community) naturally tend to look ahead and think about what a new year might mean for the world of online marketing. That’s certainly the case now, as we are fielding more questions than ever about what to expect in 2019.

There are never certain answers to these questions, of course, simply because technology moves quickly and no one can predict the future. However, from our point of view it’s easy to see that the biggest trend to pay attention to is the one that is already taking place right in front of our very eyes. In fact, it’s so significant that it’s easy to take the associated changes for granted.

We are talking, in this case, about the shift towards mobile web usage.

No matter where you look people are on their phones and tablets. Statistics back up what our eyes see, with mobile web usage approaching 60% of all Internet traffic in 2018. There’s no reason to think mobile web users won’t make up and even bigger percentage of the online market in coming years.

Smart marketers are taking big steps to adjust. Here are some of the tools we are using to help our clients to be ready for the continued growth of mobile computing in 2019 and beyond…

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How to Write Web Content Like a Pro

Given the choice, nearly any business owner or marketer would prefer to have a professional copywriter craft their web content rather than spending hours and hours on the job themselves. However, not every client who needs web design has the budget for a good writer, and in some industries the huge amount of insider knowledge involved in crafting informative pages makes it faster to write than it would be to bring an outsider up to speed.

If you find yourself in either category it doesn’t mean you have to give up on having great web content. You just need to approach the project the same way a professional would. We talked with an experienced web content writer who has written hundreds of across many industries. Here was his advice…

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How to Make Complex Website Development Projects Simpler

Taking on complex web development projects—websites with hundreds of pages, unique apps, and digitized content—can be daunting. Not only are there the normal technical and creative aspects to get past, but the sheer volume of the work can present logistical challenges. Additionally, big web design jobs usually have multiple personalities involved at the decision-making level.

Given all of these factors, it shouldn’t be a surprise that a lot of complex web development jobs tend to take longer than expected and go well beyond their initial budgets.

That certainly doesn’t have to be the case, though. Today, we want to outline a handful of steps you can take—in conjunction with your web design and development partner—to make complex web design projects simpler, smoother, and more efficient…

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What Your Website Wants for Christmas

Your website probably won’t send you a Christmas list this year. But if it could, what would it ask for?

Because we know a lot of business owners get confused about what they do and don’t need in a modern web presence, we’ve decided to fill in. We are going to give you a few quick and easy upgrades you can make without hurting your marketing budget. In the process, we will also give you some tried-and-true strategies for improving website performance, search engine positioning, and profitability.

Here’s what your business website would tell you about what it wants if it had the ability to do so…

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4 Ways a Website Audit Helps Your Business

Wondering about getting a stronger business website, or improving your online marketing strategy to generate more leads and sales?

Your initial thoughts can probably include creating new content, launching a fresh ad strategy or redesigning your home page. But first, you might need to consider doing a simple business website audit. When you audit your existing pages, code, and content, you can learn a lot about your existing web presence. Also you can develop a sense of what you will need to do next to improve results.

Let’s look at four simple ways and see how a website audit can be more valuable than you think.

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The Second Most Important Sales Page on Your Website

At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s often looked over

Years of studying web analytics have shown us that a companies “About” page gets more traffic than marketers realize. Moreover, the impression that it leaves a reader with will go a long way towards determining what will happen next. That’s particularly true if there are team member bios, or a story about the history of the business.

There are probably a couple of reasons for this. The first is that, as humans, we like to know other humans. That is, we want to know a bit more about the men and women we are doing business with. Looking into their bios and stories is a good way to understand who they are and how we might work together with them.

At the same time, the About page on your website tells potential customers what it is that makes you different from all of your competitors. It’s a chance to show off your unique skills, talent, or perspective. It’s your shot to fill them in on what sets you apart.

Knowing that, how can you make the most of your About page? Here are a few good tips to help you get started…

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4 Inexpensive Ways to Improve Your Website Today

Do you feel like your website could use a facelift, or perhaps a performance boost?

Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.

There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.

Here are few steps you can take to make your website feel new without putting a major dent in your budget…

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Kick Start 2017 With a Website Audit

In the past week or so, I’ve gotten a lot of questions from business owners and executives who want to know one thing: How can they get the new year started on the right foot from an internet marketing perspective?

The answer I give sometimes surprises them. While many think they’re going to hear about the latest SEO trick or pay-per-click advertising gimmick, my number one recommendation is to begin the new year with a website audit. That’s a comprehensive look at your existing site that can point to problems and opportunities.

A thorough website audit is like having a mechanic take a good look at your car before along road trip, in that it can help you deal with headaches and hassles before they become something to worry about. What might we find if we look under the hood on your pages? Here are just some of the things we look for during the website audit process…

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