Three Lies and a Truth About Links

In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.

We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?

It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…

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Are You Making These Facebook Advertising Mistakes?

Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC to social media advertising and come up short.

To use Facebook advertising profitably, you have to follow an approach that’s tailored to the social network itself. That means avoiding a few all-too-common mistakes that small business owners tend to make again and again.

Let’s look at a few common blunders you should watch out for in your Facebook advertising campaigns…

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Using Search, Social Media, and PPC Together

Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the distinctions at all.

That’s understandable—the men and women we work with our busy building and running their companies. They don’t have the luxury of learning the ins and outs of Internet marketing the way we do. So, if you feel as they do and aren’t sure how you should use search, social, and PPC to grow your company, here are a few things we want you to keep in mind…

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5 DIY Online Marketing Video Tips

Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube.

The best part of this might be that the cost and complexity associated with producing online videos has gone way down in the last couple of years. Now, virtually any business owner or marketer can release fantastic clips if they are willing to put a little bit of time and effort into the project.

So, how do you make sure your clips stand out for the right reason? Here are five DIY online marketing video tips you can put to use right away…

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Adding More Personality to Your Social Media Marketing

In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands.

In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. Instead, they want to follow their passions, find interesting and offbeat stories, and connect with other people. Each of those is at odds with the mass-media approach bigger corporations follow.

Knowing that, how can you use your social media advantage in an effective way? The short answer is to add more personality to your profiles and feed. Here are a few reminders to help you do exactly that…

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The Second Most Important Sales Page on Your Website

At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s often looked over

Years of studying web analytics have shown us that a companies “About” page gets more traffic than marketers realize. Moreover, the impression that it leaves a reader with will go a long way towards determining what will happen next. That’s particularly true if there are team member bios, or a story about the history of the business.

There are probably a couple of reasons for this. The first is that, as humans, we like to know other humans. That is, we want to know a bit more about the men and women we are doing business with. Looking into their bios and stories is a good way to understand who they are and how we might work together with them.

At the same time, the About page on your website tells potential customers what it is that makes you different from all of your competitors. It’s a chance to show off your unique skills, talent, or perspective. It’s your shot to fill them in on what sets you apart.

Knowing that, how can you make the most of your About page? Here are a few good tips to help you get started…

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4 Inexpensive Ways to Improve Your Website Today

Do you feel like your website could use a facelift, or perhaps a performance boost?

Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.

There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.

Here are few steps you can take to make your website feel new without putting a major dent in your budget…

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5 Trends Shaping Internet Marketing in 2017

You’ve probably read a lot of 2017 predictions lately. That shouldn’t be a surprise – experts have predictions on politics, sports, the economy, and even which movies win awards in the coming months. But, while a lot of these forecasts will be hit-and-miss, we have a few online marketing trends that are virtually certain to make an impact in your business this year.

How can we be so confident? It’s easy, these are industry-defining movements that are already underway. In other words, they are affecting your business right now, whether you are aware of them are not.

Smart marketers are doing everything they can to stay ahead of the curve. To help you do the same, here are five big trends that will continue to shape the internet marketing landscape in 2017 and beyond…

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Why Fake News Will Change SEO Forever

Anchors, commentators, and even sociologists all agree on one thing: fake news is a growing phenomenon, and one with real-world consequences. In the span of a few months, it’s gone from being an obscure topic to one that Facebook and the other leading social media platforms have promised to fight directly.

The discussion about fake news is currently focusing on the social side of things. However, we expect it will have huge repercussions in the area of search engine optimization in the near future. After all, Google could be considered the world’s biggest library and news outlet all in one. Plus, the company’s directors have prioritized author tags, authority indicators, and topical relevance in past search algorithm updates.

It’s not a big reach, then, to expect fake news will change the art of search engine optimization forever. Below, we are going to make three predictions. They certainly aren’t ironclad now, but do represent rational outcomes that would follow the trends we are seeing now. Let’s take each of the three, one by one…

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4 Hidden Factors That Affect SEO Effectiveness

When the topic turns to search engine optimization, business owners tend to obsess over keyword density, inbound link scoring, and recent Google algorithm changes. But, while they are often concerned with the overall strength of their search visibility, many never pay much attention to the effectiveness of their SEO campaigns.

From our point of view, effectiveness really comes down to the bottom line results that are being generated. And really, isn’t that what should matter most?

If you agree, then it’s worth considering a few additional factors that can draw visitors to your website and convince them to either stay or leave. Let’s take a look at four details that often get overlooked when evaluating search engine optimization campaigns…

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Will Artificial Intelligence Replace Search Engine Optimization?

For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected.

In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.

To find the answers, here are a few things we have to keep in mind…

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