Is Your Business Website Mobile-Friendly, or Just Mobile-Compatible?

You have probably heard by now that more than half of all web traffic originates from mobile devices. You might even know that experts think nearly two-thirds of us will be accessing the internet primarily through phones and tablets in the next few years, and that Google factors mobile compatibility into its search algorithm. Many […]

Is It Ever Better to Start Over with SEO?

As a rule of thumb, business owners turn to us for search engine optimization (SEO) for one of two reasons: either because they have a brand-new company they want to promote, or because they haven’t gotten the results they were looking for in the past. In other words, they are either starting over or building […]

The Good and Bad of Blog Post Templates

Web design templates have been around for years. Some business owners (and even a few professional designers) use them to save time while creating WordPress sites, landing pages, and other common tools. Lately, content writing services have been getting in on the act. They have started offering blog post templates that are designed to help […]

Colonial Pipeline Attack: Enhance Your Website Security

On Friday, May 7th, the Colonial Pipeline Company was forced to shut down the nation’s largest pipeline after their computer systems were hacked. The company found that the cyberattack involved ransomware, which is a type of malware that encrypts networks and blocks access until a ransom is paid to restore entry to the system. In […]

12 Hidden Obstacles to Online Lead Generation

If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]

3 Simple Tips for Higher Online Ad Engagement

We are at an interesting point in the history of advertising. On the one hand, it has never been easier to target and reach the specific group of buyers who need to see your ads. But on the other hand, it has never been more difficult to grab their attention… much less earn their business. […]

Can You Find the Most Valuable Links on Your Website?

We all know you need to have links to make your business website work the way it’s supposed to. But marketers often debate which links matter most, along with how they should be used. Do you know which links in your business website are the most valuable? Let’s take a look at the biggest categories… […]

Why Google Might Be Ignoring Your WordPress Website

It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way. However, that’s not […]

Why Video is a Marketing Necessity in 2021 and Beyond

Just a few years ago, web designers and advertising executives were pushing the use of video clips as a trendy way to give businesses of all sizes a distinct marketing edge. Now, most of them have come to understand that in 2021 and beyond, video marketing is more of a restrictive necessity. They understand that […]

How COVID-19 Changed Business Forever

It’s easy to say that COVID-19 has changed virtually every aspect of life in the past nine months. However, while some temporary measures—like social distancing, mask-wearing, and avoiding public gatherings—will probably fade away, some other changes will be permanent. In our business, it’s easy to see how the pandemic emphasized the importance of having a […]