When business owners and marketing executives turn to us it isn’t because they want an “average” or “great” web design – they want the very best. But what exactly does that mean?
We hear versions of this question almost each and every day. So, we want to help our readers and clients by shedding a little light on what the perfect business web design looks like.
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There are a lot of online marketing tactics worth trying, but few are as universally valuable and powerful as local search engine optimization. Unfortunately, we regularly meet with business owners and business executives who don’t yet understand the importance of being visible in local searches. In today’s post, we want to break down some of the things you need to know in order to make it work for you…
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Is your search traffic from Google starting to dwindle? Have you noticed that your search rankings for important keywords are dropping… and that sales are falling at the same rate?
We meet with at least a dozen business owners and executives every year who are facing the same kinds of problems. The first thing they want to know is why their websites aren’t generating sales opportunities like they used to, especially if they’ve been using search engine optimization for years.
Every situation is different, but below are some of the common reasons we see search traffic dwindle or even dry up completely.
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Most online marketers dream of having a top Google ranking for a high-traffic keyword. That’s because they know those websites attract the most visits, and that those visits frequently turn into phone calls, online inquiries, and even walk-in customers.
However, it’s important to note that there is a potential downside to executing a successful search engine optimization (SEO) campaign. Namely that you could suddenly find yourself with a flood of new interest, and that some of your new prospects might not be a great fit for your company.
Granted, getting too many phone calls, email submissions, and inquiries is usually a great problem to have. However, it can lead to difficulties nonetheless, particularly if all the extra activity stops you from paying enough attention to your best current and potential clients.
So, how do you deal with the extra time needed to handle the additional dozens or hundreds of sales inquiries that come your way when you have a high-ranking Google website? Here are a few proven pieces of advice you can follow…
Continue reading “The Downside to a Successful SEO Campaign (and How to Fix It)”
One of the most difficult things to deal with, as an online marketer, is seeing a trend of customers leaving your website at the last minute. They might abandon a shopping cart, close a window before filling out a lead form, or go back to Google when they should pick up the phone.
Why does this customer indecision cost you money? And more importantly, what can you do about it?
Although every buyer and visit is unique, potential customers generally leave you without taking action for one of three reasons: they didn’t intend to buy anything in the first place, don’t have enough information your product or service, or don’t feel sufficiently motivated on an emotional level to move forward. Almost any conversion problem you face is going to come down to one of those issues.
Luckily, none of them are impossible to solve. With that in mind, look let’s look at some fixes you can employ to get customers to place an order or fill out a form instead of clicking away from your website…
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When social media marketing started taking off, some business owners sought it as a way to replace search engine optimization (SEO). With a few tweets and posts, they imagined they might be able to break away from the competitive and sometimes-grueling cycle of generating and promoting content.
Lately, we have seen the opposite happening: that some small and medium-sized companies are ignoring their social profiles to get back to the more proven strategy of turning search visitors into customers.
We think that’s a mistake. While SEO might be a more direct route to growing your bottom line, social media marketing still has its place. In fact, we don’t think you should invest time and money in search without also paying attention to your social accounts. Let’s look at why.
Continue reading “Why You Shouldn’t Do SEO Without Social (or Vice Versa)”
Are you one of the millions of business owners who know they need a new website or at least improvements to an existing web presence, but put it off month after month? If so, the good news is you aren’t alone. Many of your peers are procrastinating as well. The bad news is that some of your competitors are taking action and might be well on the way to leaving you behind.
It’s human nature to put off projects that don’t seem urgent, but delaying improvements to your website is a losing strategy. For one thing, your online presence can be your most important sales and marketing tool. It’s nearly impossible to grow your bottom line these days with an underwhelming digital strategy. And for another thing, your excuses for putting things off probably aren’t as strong as you might think.
If you want a little bit of proof, let’s look at five exceptionally bad reasons business owners tend to put off web design projects…
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Posting articles to your company’s blog can involve a bit of a Catch-22. On the one hand, you definitely need to be producing new articles if you want to achieve a prime search engine ranking and generate online conversions. But on the other, it hardly seems worth it to keep writing new content if no one is reading what you’ve posted in the past.
Often, bringing readers to your blog is a matter of persistence. It takes a while for Google – not to mention real-life readers – to take notice of your efforts. Still, there are things you should do to accelerate that process and is worth it to maximize the marketing impact of every post you create.
With that in mind, today we want to share a handful of easy tips you can use to double the amount of readers you attract to every blog post you write…
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Have you ever gone to a website and realized it’s taking ages to come online? Don’t you hate that?
As it turns out, your visitors hate that too. Even worse, their definition of “ages” might be significantly shorter than yours. Surveys and user behavior studies suggest that you have around three seconds to interest someone in your website before they click away or visit another search result. If your website takes longer than that to simply load, your chance of winning a customer could be gone before it ever materialized.
You might be wondering, then, why some business websites are so slow in the first place. Let’s look at a few of the most common reasons…
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Amongst business owners and marketing executives, search engine optimization (or SEO) is like a professional sport. Although most decision-makers haven’t done much content writing or technical HTML work, they stay up-to-date on the latest trends and ranking on Google algorithm shifts. They become armchair quarterbacks of search marketing.
That’s generally a good thing. Anyone who has a vested interest in helping their business grow should know what SEO and ranking on Google are all about. However, there is a downside to the intense interest they have and search. Namely that new clients come to companies like ours looking for complicated answers to simple problems.
The details of the search engine optimization campaign are important. However, they only come into play once you cover the basics. To help illustrate what we mean, let’s look at a few Google ranking factors…
Continue reading “Why you Probably Aren’t Ranking on Google”