Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up

How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]

3 “Boring” Skills That Boost Your Online Marketing

When it comes to online marketing success, business owners tend to focus on the most visible parts of the project. They are interested in things like high-impact copywriting, attention-grabbing design, and the latest search engine optimization or social media marketing secrets. These are all important parts of the formula when it comes to attracting customers […]

The Common Ingredients of Any Great Web Design

What does a great web design look like? If you were to ask a dozen different business owners—or professional web designers, for that matter—you might get a dozen different answers.  That’s not really surprising, given that artistic instincts are subjective and every business or marketing situation is unique. The right answer for one group or […]

4 Good Places to Start Your Online Marketing Reboot

Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over? We can understand. A lot of new clients come to us feeling as if they are behind the ball with their […]

Colonial Pipeline Attack: Enhance Your Website Security

On Friday, May 7th, the Colonial Pipeline Company was forced to shut down the nation’s largest pipeline after their computer systems were hacked. The company found that the cyberattack involved ransomware, which is a type of malware that encrypts networks and blocks access until a ransom is paid to restore entry to the system. In […]

12 Hidden Obstacles to Online Lead Generation

If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]

Why Google Might Be Ignoring Your WordPress Website

It is often taken as a given that WordPress websites are going to be search engine-friendly. And to be fair, that’s usually the case. A lot of WordPress sites rank well in Google because the CMS is easy for search engine spiders to crawl and encourages content creation in a straightforward way. However, that’s not […]

Effectively Marketing to Your Company’s Advantage

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure […]

5 Reasons to Upgrade Your Spam Protection Today

Recently, we have been reminding clients that our company has been offering state-of-the-art spam protection for years. In fact, we were one of the first creative firms in southern California to introduce inbox controls as part of our web design and hosting services. With unsolicited emails bringing bigger risks than ever right now—including phishing scams, […]

12 Online Marketing Tips for the Coronavirus Economy

12 Marketing Tips for the Coronavirus Economy As it becomes increasingly clear that the global coronavirus pandemic is likely to linger for several months (and possibly longer), topics like web design and online marketing might be the furthest things from your mind. However, this global health crisis is also putting the business world in a […]