The One Thing That Makes
Google Love Your Pages
Want Google to love your website and send lots of potential customers your way every week? Then the answer isn’t to optimize every pixel on your site and upgrade to the fastest hosting package known to man (although these sorts of things will help). Instead, the real secret is to give the search spiders the […]
Why the Website You “Don’t Need” Can Still Deliver a Huge ROI
From time to time we talk to business owners who tell us they would like to have a new website, but don’t necessarily need one. What they usually mean is either that their current website (outdated as it might be) is more or less functional, or that they don’t really get a lot of sales […]
How to Set Goals for Your New Business Website
What should you be trying to accomplish with your new business website or online marketing strategy? This is a simple question, but one that a lot of business owners and executives can’t answer in a meaningful way. The specific answers matter, though, if only because they force you to plan and prioritize your internet marketing […]
7 Low-Key Ways to Generate More Leads and Sales from Your Website
We are facing an uncertain economy paired with unprecedented competition online and off. It’s no wonder, then, that so many business owners are looking for ways to boost sales without spending a fortune on new marketing campaigns. Having been in the web design and programming industry for many years, we would be among the first […]
5 Types of Marketing Content That Help Your Business Grow
When it comes to producing online marketing content, business owners tend to run into one of two problems. Either they don’t know what kind of article or video to create in the first place or they always create the same types of posts again and again. Neither of these tendencies is helpful. You need plenty […]
5 Ways to Prepare Your Retailing Website for the Holiday Season
The holiday shopping season is just a few weeks away, which means retailers are scrambling to get prepared for a crush of new customers. Every year, we hear from at least one or two business owners who thought they had their ducks in a row only to find they are struggling to get their websites […]
What You Can Learn from the Worst Business Websites
It’s almost always better, from our point of view, to focus on the positive rather than the negative. That’s why our blog features lots of articles about helpful tips and best practices, and very few that dwell on blunders and mistakes that marketers make. It’s just more helpful to show people what they should do […]
What Does a Great Careers Page Look Like?
It’s probably fair to say that most of our web design clients treat their careers pages as an afterthought. They want to have a place to post current or future job openings, to be sure, but they don’t really spend a lot of time writing them. Neither do they think too much about the design […]
Why Google Hates Slow Websites… and What You Can Do to Speed Yours Up
How Fast is Your Website? Many of the business owners we meet with have no idea how to answer that question. In truth, many of them haven’t even thought of website speed and performance in the past. That’s quickly changing, though, because Google has identified page loading times as a major search signal. In other […]
3 “Boring” Skills That Boost Your Online Marketing
When it comes to online marketing success, business owners tend to focus on the most visible parts of the project. They are interested in things like high-impact copywriting, attention-grabbing design, and the latest search engine optimization or social media marketing secrets. These are all important parts of the formula when it comes to attracting customers […]