The Second Most Important Sales Page on Your Website

At any given moment, the most important selling point on your website is likely to be your home page or landing page, depending on which one is attracting the highest number of views. What a lot of small business owners fail to realize, however, is that the second most important sales page is one that’s often looked over

Years of studying web analytics have shown us that a companies “About” page gets more traffic than marketers realize. Moreover, the impression that it leaves a reader with will go a long way towards determining what will happen next. That’s particularly true if there are team member bios, or a story about the history of the business.

There are probably a couple of reasons for this. The first is that, as humans, we like to know other humans. That is, we want to know a bit more about the men and women we are doing business with. Looking into their bios and stories is a good way to understand who they are and how we might work together with them.

At the same time, the About page on your website tells potential customers what it is that makes you different from all of your competitors. It’s a chance to show off your unique skills, talent, or perspective. It’s your shot to fill them in on what sets you apart.

Knowing that, how can you make the most of your About page? Here are a few good tips to help you get started…

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4 Inexpensive Ways to Improve Your Website Today

Do you feel like your website could use a facelift, or perhaps a performance boost?

Often, we hear from business owners, managers, and executives who want to get more from their web presence, but they have been hesitant to give us a call. That’s because they are afraid that a short conversation will lead to a proposal for a brand-new website – one they might not need or be able to afford.

There certainly are times when it makes sense to build a new site from the ground up. However, if your pages were laid out in the last few years (and are mobile-compatible), you probably don’t need to start over.

Here are few steps you can take to make your website feel new without putting a major dent in your budget…

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Why WordPress Sites Offer Huge Bottom Line Value

Over the past few years, WordPress has become so popular that it’s now the default choice for most business owners – and their web designers – when it comes to building and establishing a new web presence. In most cases, it’s simply assumed you will want your next website to be constructed in WordPress.

New clients, and especially those who haven’t upgraded their websites in many years, often wonder why this is. What is it that makes WordPress so fantastic, especially when it comes to building web pages for small businesses?

The answer doesn’t necessarily have to do with a certain look or layout, but the fact that WordPress offers huge bottom-line value. It gives you the most bang for your buck. Here are just a few of the reasons why…

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Do You Need a Custom WordPress Theme?

If the decision to use WordPress as the platform for your new business website is easy, figuring out how to build the WordPress pages you want might not be. That’s because business owners and marketers are immediately hit with a sometimes confusing question: do you need a custom WordPress theme, or can you build from an existing template?

The advantages of using a template are clear – they cost less and don’t take much time to implement. So, if you’re in a hurry, or on a budget, having your website built from a template can seem like a natural choice.

Before you make that decision in a hurry, though, remember there are some powerful benefits to having a custom WordPress theme designed for your website. It’s the online equivalent of having a suit that’s tailored just for you, instead of buying “off the rack.” That brings some visual advantages, of course, but also a few added bits of functionality and security.

Here are a few advantages of custom WordPress themes to keep in mind…

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