Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.
As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.
To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over time while you keep generating content…
Fresh Content Sends New Search Signals
Every time you add a new page or post to your website, it sends a search signal to Google that you are producing content on an ongoing basis. When this happens often enough, Google and the other search engines start to see you as a regular publisher, and can send traffic your way because your website is informative and up-to-date. Of course, this effect just grows over time, making your website more and more valuable and credible with each new piece you put online.
The More Content You Have, the Easier It Is for Readers to Be Engaged
Have you ever come across a website that was so informative that you kept clicking through one article or page after another? Most of us have, and then we’ve bookmarked these valuable resources, passed them on to friends, and returned again later. Before your site can attract that kind following, of course, you have to have lots of pages of content to pull readers and with. The more you have, the higher your engagement is going to be.
Every Time You Add New Content, There Is More to Link to and Promote
Even going beyond the issue of engagement, there are more practical reasons to have lots of content. When you have dozens or hundreds of pages on your website, it’s easy to find places to add internal links. That can help you with search engine optimization, and keep viewers on your website longer. Additionally, a greater number of pages means more opportunities for linking and promoting through social media, which can help expand your following on Facebook, Twitter, and LinkedIn.
More Pages and Ideas Mean More Paths to New Sales
Finally, it’s worth pointing out that the more ideas you have on your website, the more likely it is that someone who is researching a topic, product, or solution is going to find what they’re looking for. Simply put, more pages means more opportunities for conversions in a mathematical sense. You never want to post new content simply for the sake of having something thrown online, but consistency definitely works in your favor when it comes to sharing new material.
Compounding interest and smart investing make it easier to turn small sums of money into large ones. You can follow the same principle with your online marketing and let your site grow with fresh content and new ideas. Before long, you’ll start to realize that the gains build on one another and you have an unstoppable lead machine.