How to Double the Profitability of Your Landing Pages

If you’ve been involved in Internet marketing for any length of time, then you’re probably already familiar with the agonizing process that takes place when you try to optimize your landing pages. Every element is scrutinized, from the layout to your headlines, offers, images, and calls to action.

This kind of conversion rate optimization is important because every visit to your landing page is a potential sale… and every potential buyer who leaves without taking action represents a missed opportunity.

Recognizing that, it’s surprising that so many marketers make a big mistake and miss out on the chance to double the profitability of their landing pages. How? By giving themselves a second chance to make the sale.

Some buyers just aren’t going to convert right away. They aren’t ready to make a purchase just yet, but they might be willing to later (especially if they are given another opportunity after they thought about it for a while).

Luckily, there are a couple of ways you can give yourself that second chance…

Capture Leads on Your Landing Pages

Even if your primary conversion goal is a purchase, consider asking visitors to sign up for your newsletter or download a report if they’re about to leave without taking any action. It might not be as good as having revenue in your pocket, but over time, many of your new subscribers will turn into actual customers.

Use Retargeting Ads

Both Google and Facebook give you the option of advertising to people who have already visited your website. You should absolutely take that chance to keep building a relationship with prospects and (hopefully) convince them to return again. You might even develop a special offer for the “ones who get away” so you can turn them into customers eventually.

There are a lot of things you can do to optimize your landing pages for conversions. Don’t forget, though, that you haven’t lost the sale just because a prospect goes away. It just means you might need to work hard to bring them back.