Every business owner and executive in the world wants to get the best web design and internet marketing help they can afford. But what does “the best” really mean in this context?
That’s a question that confounds a lot of people. It’s so easy to find yourself paying a deposit to a creative team and then regretting it later. That’s obviously a situation you want to avoid. Today we want to point out four red flags that suggest you’re about to hire someone who can’t give you the kind of work you need…
#1 They Quote a Ridiculous Fee
A web design fee that’s either much higher or lower than expected can be problematic. On the one hand, you don’t want to be so stressed out over invoices and charges that you can’t get the web presence you need to help your company grow. And on the other hand, an unbelievably-low web design fee is a sign that the creative teams lacks experience or won’t be spending much time on your project.
#2 They Have a Very Mixed Track Record
Few businesses have perfect reviews and nothing but glowing testimonials. That’s especially true in web design, where personalities and creative instincts can clash. On the whole, though, your creative team should have a roster of past clients who are happy to say good things about their work. If they don’t, it might be a sign their commitment to service is lacking.
#3 They Don’t Know What You Do, and Won’t Find Out
No two websites are ever the same, because they need to be built for different companies with unique needs and target markets. If a web design team seems to rush through the discovery process, ask yourself whether they can truly be expected to create an online home for your company that’s going to strike a chord with new and existing customers.
#4 They Don’t Give A Plan For Your Website
There was a time when you could launch a website and watch the visits or sales come rolling in. That hasn’t been the case for years, though. Now, the plan you have to promote your website is every bit as important as the design and layout. Your creative team should let you know how they can help you get your new web presence up and running to ensure you’ll actually get an ROI from your work.
Web design can be a quirky and subjective business. What looks great to one designer or client can seem less impressive to another, and finding the right creative team is as much about matching personalities as it is skills and quotes. Pay attention to these four warnings, though, because they can keep you from making a big mistake you’ll regret later.