Just a couple of years ago, there were only two types of clients developing mobile apps: big companies with huge budgets and long-term mobile engagement goals, and entrepreneurs who were hoping to strike it big on sales of consumer apps.
Since then, small- and medium-sized business owners have been discovering that there can be big value in a few little lines of code. In fact, regardless of what kind of business you have, there are a number of ways you might be able to benefit from launching your own proprietary mobile app.
Let’s look at a few of the reasons it might be time to get yours launched…
Mobile Apps Are Great for Customer Convenience and Loyalty
Having a responsive, mobile-friendly website is a good start if you want to make your smartphone and tablet-using customers happy. But, giving them a dedicated web app—and particularly one that allows them access to their account details, order history, and preferences—is a good way to go further.
Plus, when customers see your app on their mobile device, they can open it with a quick tap of the finger. That makes it easy for them to work with you, and also makes it less likely that they’ll misspell your domain name or find their way to one of your competitors’ websites.
Apps Give Your Business Better Mobile Functionality
Even putting the issue of convenience aside, you can do more—and let your customers do more—with mobile apps than you can a simple website. Your app can automate marketing, collect more information, and allow for more secure connections. That helps with purchases, reservations, and other exchanges of data.
Plus, your app can be configured to work with specific browsers or mobile platforms. That way, you can always know how well your software is working, and track usage in a more precise and meaningful way.
Mobile Apps Offer More Bottom Line Value Than Ever
As with online video and other tools that were once reserved for marketers with the biggest budgets, the costs associated with developing a mobile app have gone way down in recent years, to the point that it’s affordable for virtually any business owner or executive.
So, while it’s going to take less of your budget than before to develop an app, you get the benefit of stronger functionality in return. That’s an unbeatable combination when you’re looking to maximize your investments and boost your bottom line.
It probably costs less than you think to develop a mobile app for your business, and it could help your company to become more profitable by giving you new sales and saving on expenses at the same time.