There are a lot of reasons to meet with a business web design team. You might feel as if your online presence needs a new look, for example, or that you should be attracting more revenue from search engines and social media profiles.
Once you get past those surface-level concerns, however, entrepreneurs and executives seek out companies like ours because they want to make or save money. After all, you are running a business, not a hobby.
That’s a big goal, and there are many different ways to reach it. With that in mind, we want to use today’s post to outline seven things your website can do to help you achieve a high ROI website with measurable growth:
1. Generate Online Leads
A well-designed, search-optimized website can pull in visitors from Google at the exact moment they are thinking about your product or service. Then you can use content to generate sales inquiries (a.k.a. leads) that turn into new revenue and accounts.
2. Close More Referrals
You might not need your website to bring potential customers to your business. Perhaps you just need help turning existing referrals into actual buyers. If that’s the case, then you will want your pages to emphasize trust, differentiate you from the competition, and lead visitors toward a phone call or address.
3. Attract Walk-in Visitors
Speaking of addresses, if you have a brick-and-mortar location, then the goal of your web strategy might be to have customers show up at your front door. You can do that with maps, driving directions, and local SEO. It also helps to have updated phone numbers and hours of operation prominently displayed.
4. Create Online Sales
It has never been cheaper or easier to add ecommerce functionality to your small business website. So, if you want to sell products – or even packages of services – directly to your customers, then you have no reason not to get started. You might be surprised at what you can do with a simple shopping cart and merchant account.
5. Keep Customers Engaged
There are lots of ways you can use your website to keep in touch with current customers. You might post a calendar of events, offer a downloadable coupon, promote online or in-store events, or even share videos and product reviews. Each of these can increase sales, while also keeping you at the top of your customer’s mind.
6. Automate Customer Service
This is a sort of “hidden” benefit of having a great website. Automating customer service doesn’t always increase revenue, but it can help you cut huge amounts of time and frustration from your day. Wondering how? Imagine what can happen when you allow buyers to exchange products, update account details, schedule visits, or download product manuals (as examples) directly from your website.
7. Support Your Sales Team
If you have a sales team that works out in the field, then they should have a section of your website that is devoted to supporting them. They can use those pages to produce customized quotes, track inventory, schedule appointments, update CRMs, and show off product features. They may be able to think of even more tools and features that could help them sell.
Is Your Business Website Doing Enough for Your Business? If Not, You May Not Have a High ROI Site…
Too often, we hear from business owners who tell us their websites are “just there.” If yours isn’t helping you generate sales or save money, then some fast and affordable upgrades might be just what’s needed to achieve a high ROI website!
Contact us today to schedule a free consultation and see how we can help!