No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online marketing plan going forward?
Let’s break this question down into a few different pieces…
Is Social Media Really Dying?
It doesn’t seem so. While certain platforms seem to be losing steam (we’re looking at you, X), social media usage is still strong. Instead, what we are seeing is a decrease in engagement with marketers.
To put this another way, users are being less responsive to ads and promoted messages.
What Does This Mean for Your Company?
The answer here depends a lot on your business, your track record with social media, and the way(s) in which you attract customers.
Certainly, the lesson shouldn’t be to ignore social platforms or stop posting. If nothing else, your social activity helps you stay top of mind with current customers. However, there are some steps you should consider, including:
- Closely monitoring your social media spend and ROI
- Getting more creative with your messaging and post types
- Looking for ways to convert social followers into email subscribers
- Adjusting your social strategy based on user trends
Many of our clients are shifting away from a focus on sales-related content to a more general messaging strategy. Then, when they do want to sell, they are being more intentional about tracking the results.
We think that’s probably a good template for lots of businesses and industries as we move forward through this year.
What Does the Future of Social Media Marketing Look Like?
We would never be so arrogant as to predict the future of the internet more than a few years out. But in the near term, it seems that a lot of social users want entertainment and information more than they do straight advertising… even when targeting criteria are tightly set.
The marketers who remember that in 2024 are going to do well.
Want Help Getting Your Social Messages Right?
Contact us today to schedule a free one-on-one consultation and see how we’ve been able to help other clients just like you with low-cost, high-impact social media marketing strategies.