Online Tactics that Support Offline Sales and Marketing

Within web design companies, there are discussions that off-line sales and online marketing tactics are no longer effective. Or at least, that they are inefficient and unnecessary. However, millions of small business owners would disagree. Small businesses use tools like direct mail, telemarketing, and billboard ads to find new customers every day. In some cases, with less effort and expense compared to some online marketing campaigns.

Does that mean businesses should be divided into those who use the web to acquire customers and those who don’t? Absolutely not. There are numerous ways you could combine your approaches to save time and money and boost sales all around.

Let’s look at some ways you can use online tactics to further off-line sales and online marketing campaigns.

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4 Ways to Get More (and Better) Online Reviews

It’s no secret by now that online reviews drive sales. That’s true whether you have an online store, a professional services company, or a B2B business. According to some surveys and estimates, as many as 90% of all buyers will check out feedback left by other customers before making a purchase or committing to an appointment.

For a lot of business owners and marketers, though, the process of gathering online reviews can feel a little bit random. However, you don’t have to rely completely on luck to get the testimonials you need to make your company grow. In this post, we are going to share four simple and effective ways you can boost your online review profile. Let’s start with one that seems obvious but is often missed…

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