Search Engine Optimization (SEO)
All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages?
However, what stops them from following through on new search engine optimization campaigns is the reality that it can be difficult to bring traffic in from Google if you’re starting from a low initial search position. If you haven’t put time, money, and effort towards SEO in the past, it can seem daunting to even begin.
It’s not surprising, then, that we often hear different versions of the question: “Is SEO really worth the time and effort it will take?” To get at the right answer, here are a few things you have to remember…