Marketing Budgets in a Choppy Economy
As we are moving forward, there are a lot of things we just don’t know about the economy. Will inflation affect spending and investment? Are we finally reaching a new equilibrium when it
As we are moving forward, there are a lot of things we just don’t know about the economy. Will inflation affect spending and investment? Are we finally reaching a new equilibrium when it
Recently, Google announced it would be adding Brand Indicators for Message Identification (BIMI) authentication to Gmail. This probably represents the tipping point in a trend toward verifiable email sending, and should have enormous
At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has
Two Business Lessons from the Covid Crisis The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are
At The Marcom Group, we know from experience that clients are best served when they can call one phone number for anything–which is why we own all of our own hosting equipment and
There is a new term floating around in the world of web design and search engine optimization: keyword clustering. More than a few business owners and marketing managers are wondering what it means,
Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using
It is difficult to overstate the importance of maintaining a customer base. It is far easier to sell to old customers than it is to bring in new ones. Measures must be put