What History Tells Us About Marketing in a Choppy Economy
As we are moving forward, there are a lot of things we just don’t know about the economy. Will inflation affect spending and investment? Are we finally reaching a new equilibrium when it comes to wages and unemployment? And most importantly, will your business or industry be affected in a significant way? All of this […]
Why Your Logo Might Become a Huge Problem in 2022
Recently, Google announced it would be adding Brand Indicators for Message Identification (BIMI) authentication to Gmail. This probably represents the tipping point in a trend toward verifiable email sending, and should have enormous impacts for marketers over the next year or two. In general, BIMI works like this: a business uploads a specially formatted version […]
Effectively Marketing to Your Company’s Advantage
At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure […]
Two Business Lessons from the Covid Crisis
Two Business Lessons from the Covid Crisis The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us […]
The Marcom Group’s CEO, Dave Plivelich, Talks Branding on Our Two Cents Podcast
At The Marcom Group, we know from experience that clients are best served when they can call one phone number for anything–which is why we own all of our own hosting equipment and have on-site staff ready to handle everything from design and development, to management and marketing, to the ongoing security maintenance and hosting […]
What You Need to Know About Keyword Clustering and SEO
There is a new term floating around in the world of web design and search engine optimization: keyword clustering. More than a few business owners and marketing managers are wondering what it means, and more importantly, how it fits into their search and conversion strategy. Today, we want to shed some light on this emerging […]
4 Simple Tips for Facebook Branding Success
Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using the social network to build your brand and connect with new buyers. Obviously, there are entire books, courses, and seminars built on […]
3 Ways to Grow Your Customer Base and Keep People Coming Back
It is difficult to overstate the importance of maintaining a customer base. It is far easier to sell to old customers than it is to bring in new ones. Measures must be put in place which keep customers coming back through exceptional customer service. Here are three ways that improve the way you interact with customers […]