Why It’s Time to Upgrade Your Web Hosting

Posted on by TheMarcomGroup

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored and are easily bored by details like server speeds.

So, rather than get into the technical minutia of different web hosting packages and configurations, today we simply want to remind our clients and readers that it’s time to review your hosting package. In fact, it’s likely that you could benefit from upgrading to a better plan.

Reluctant to spend money on something you don’t quite see the value in? Let’s look at a few things you get with dedicated web hosting…

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What Will Your Next Website Do For Your Business?

Posted on by TheMarcomGroup

For many of the business owners we work with, the decision to upgrade or replace an existing business website is an easy one. In a lot of cases, the web presence they have simply doesn’t have the right look, features, or mobile functionality the company needs.

However, deciding to get a new business website is one thing, but creating a plan (and finding a vendor) is quite another. That’s compounded by the fact that a lot of decision-makers don’t really know what they want their new websites to do. They know they need something new or different, but don’t always have specific goals they are trying to accomplish.

With that in mind, we would advise you to begin your next business web design project with a simple question: what will the new website do for your business? What kinds of bottom-line goals do you actually want to achieve?

The answers are all up to you, of course, but here are some common ways you can use a stronger web presence to grow your business, along with a few you might not have considered…

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3 Election Year Internet Marketing Lessons

Posted on by The Marcom Group

Every week, more and more Americans are going to the polls to support their favorite candidates. But, while political writers will be thinking about elections and policy implications, we have been watching the whole thing through the lens of internet marketing. Specifically, we’ve been wondering what kinds of lessons business owners and managers can draw from what they are seeing.

If you’re wondering what kind of tips you can glean from election season, you’re in luck. Here are three great web marketing insights you can gather from the ongoing debates, polls, and primaries:

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