Are You Missing These Two Covid Economy Opportunities?

Unless you operate in an unusual industry, there’s a good chance your business has been disrupted by the coronavirus pandemic in a sudden and severe way. You may even be so focused on the arrival of one emergency after another that it can feel impossible to consider the strategic or longer-term implications. Once you get […]

Two Business Lessons from the Covid Crisis

Two Business Lessons from the Covid Crisis The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us […]

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]