Should You Ditch
Social Media Marketing in 2024?
No matter where you look online, the business headlines are telling a sad story: the social media boom is over. But is it? And either way, what does it mean for your online marketing plan going forward? Let’s break this question down into a few different pieces… Is Social Media Really Dying? It doesn’t seem […]
4 Good Places to Start Your Online Marketing Reboot
Is your online marketing campaign in need of a reboot? Are you so far behind on search, social, and online that it seems like the best or easiest option is to simply start over? We can understand. A lot of new clients come to us feeling as if they are behind the ball with their […]
12 Hidden Obstacles to Online Lead Generation
If you’re like most of the business owners who initially turn to us for help, you’re dealing with two obstacles. The first is that your website isn’t actually creating any sales opportunities for you. And the second is that you don’t have any idea why that might be. This issue is far more common than […]
5 Things That Will Be More Valuable Than Cash to Marketers in 2021
As 2020 has officially come to a close, and as business owners start looking towards the new year, it’s understandable that many are keeping a closer-than-usual eye on their bottom line. The last 12 months have been completely unpredictable, and they have left even established companies in some industries scrambling around for cash. There is […]
Effectively Marketing to Your Company’s Advantage
At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure […]
What Pokémon GO Teaches Us About Mobile Marketing
When it comes to Pokémon GO, there are two types of people: those who are ready to take to the streets—virtually any time or any place—in order to catch the latest prize, and those of us (like me) who don’t quite understand what all the fuss is about. Regardless of what you think of the […]