5 Things That Will Be More Valuable Than Cash to Marketers in 2021

As 2020 has officially come to a close, and as business owners start looking towards the new year, it’s understandable that many are keeping a closer-than-usual eye on their bottom line. The last 12 months have been completely unpredictable, and they have left even established companies in some industries scrambling around for cash.

There is no substitute for money in your business bank account, of course, but most of the entrepreneurs we know aren’t in dire straits. For them, our advice is to look at the bigger picture. We definitely think this is a good time to hold onto your money, but not if it stops you from winning customers or hurts you in the long run.

To help make sense of this advice, here are five things that will be worth more than cash to marketers in the coming year…

1. A Top Three Search Engine Position

When your company’s website is highly visible on Google, it allows you to reach an exponentially higher number of potential customers than your competitors. Then, you can continue generating leads and making sales even if you have to change your products, services, or pricing. Because organic search positioning builds over time, that’s an advantage that’s hard for anyone to take away.

2. A Sterling Online Reputation

Having a strong online reputationin terms of the right reviews and testimonialsis always important. When the economy is uncertain and money is tight, however, people are even more careful about the way they spend and whom they trust. For that reason, having lots of positive online feedback can give all of your sales and marketing efforts a huge boost.

3. A Strong Brand Identity

While brand identity and reputation are similar, they aren’t the same thing. When you have a brand that is well-known within your target market, it amplifies the effects of your ads, emails, and other outreach activities. If customers and prospects know what your business does, and they understand your unique selling proposition already, they will most likely to say “yes” to your offers.

4. An Email List Full of Buyers and Prospects

Email remains the most cost-effective sales and marketing tool around today. With a few clicks of a button you can reach out to hundreds or thousands of buyers at onceprovided you already have a list of subscribers to work with. Finding engaged subscribers who look forward to your messaging is a great way to generate consistent sales and make your business recession-proof.

5. The Right Marketing Advice and Strategy

Is it a little self-serving of us to say good online marketing advice is worth more than what you pay for? Maybe, but it also happens to be true. When you have a team of experienced professionals nudging you in the right direction, it’s easier to get results while avoiding common blunders. This is especially true at a time when many of your competitors are probably scrambling around trying to figure out their next steps.

Effectively Marketing to Your Company’s Advantage

At The Marcom Group, we often meet business owners who have tried marketing their company on their own but never quite achieved the results they wanted. Maybe branding and marketing your business has taken a backseat to your daily operations. You want more business and more traffic to your website, but you’re not quite sure how to accomplish that. Working with a professional, full-service advertising agency like The Marcom Group can provide you with the guidance and resources you need to more effectively market to your target demographic. 

The Marcom Group: Your Marketing Partner 

Many businesses owners don’t realize just how important marketing is from the outset. They may use cookie-cutter services to create their website and other marketing materials—but these templated services are limited in how much they can personalize to your business. Do-it-yourself programs can only offer so many functions—but with The Marcom Group, your options are nearly limitless. From your website to your logo to your social media advertising, our team can help you create a cohesive brand that will be a lot more effective at bringing your business to the next level. 

When companies use professional marketing materials, it can make a big difference in how potential customers perceive them. Done properly, a custom-designed business card, logo, and website can show that you are an authority in your industry. People will be more likely to trust you than someone who has put little effort into building their brand. Our staff consists of talented graphic designers, web developers, copywriters, and digital marketing strategists. Each member of the team specializes in their area, providing our customers with a level of customer service and professional expertise that they just can’t get with ready-made programs. We pride ourselves on being able to offer a variety of creative solutions for each individual company’s requirements. 

When we meet with a new client, we ask them to think beyond their immediate needs to consider their long-term goals. This often includes utilizing social media platforms like Facebook and Instagram to improve their web presence and more effectively reach their target demographic. Social media is an important component of any marketing strategy, but many business owners don’t have the time to keep up with their accounts. Our team can work with you to create the SEO-enhanced content you want customers to see, post it across your accounts, and boost the posts to reach the right customers. 

We Take a Holistic Approach to Your Branding

New businesses may not have a huge marketing budget, which can make them wary of seeking out professional help. However, The Marcom Group partners with each client to maximize their marketing budget no matter how large or how small it may be. We offer a diverse range of services customized to your business. We use a holistic approach to consider all aspects of a client’s brand, from their brochures and trade show displays to their website and social media posts. This provides for more cohesive branding across all mediums, which helps to improve your corporate identity.  

Many of our clients are concerned with ranking high in online search results. This is important to earning more business from people who are searching for a particular keyword or phrase related to your industry. After all, people are more likely to select a business on the first page of their Google search than one that’s several pages in. However, you must have the right SEO plan in place to get that kind of result. For the best SEO rankings, your website must be secure, fast to load, and easy to navigate. It should also be regularly updated with high-quality content using a variety of mediums, such as photographs, videos, blog posts, and other interactive tools. We utilize the latest SEO strategies, including Google Ads, to improve rankings for our clients. From regularly updating plug-ins and checking security features to posting blogs and other content, we can manage all aspects of your website to optimize it for PCs and mobile devices. 

A business’s online reputation is paramount to their success, so we also encourage our clients to reach out to their customers to post Google reviews. This increases your online presence via a platform that more and more people are relying on every day. Replying to negative reviews can also demonstrate that you care about customer experiences. We make providing this level of customer service easy through automated responses that help you reach customers more quickly, saving you time while also showing prospective customers that you’re responsive to their concerns.

What Pokémon GO Teaches Us About Mobile Marketing

When it comes to Pokémon GO, there are two types of people: those who are ready to take to the streets—virtually any time or any place—in order to catch the latest prize, and those of us (like me) who don’t quite understand what all the fuss is about.

Regardless of what you think of the game, though, it does teach us a few things about mobile web computing. And, business owners and marketers at every level would do well to pay close attention to the lessons that can be learned from watching millions of people chase imaginary animals.

If that sounds a little far-fetched, let’s look at a few things Pokémon GO teaches us about mobile marketing…

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