5 Quick Tips on Selling More Through Your Business Website

When lockdowns and stay-at-home orders were first being put into place, savvy business owners moved to institute ecommerce features on to their websites. They recognized that if buyers couldn’t visit them in person, they’d have to find new ways to generate revenue. That forethought has paid off, with some estimates suggesting online sales have doubled […]

Two Business Lessons from the Covid Crisis

Two Business Lessons from the Covid Crisis The coronavirus pandemic is less than two months old (at least in the U.S.), but it’s already obvious it will leave a lasting legacy. There are some parts of our “new normal,” like remote working and the recognized importance of hand washing, that will likely stay with us […]

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]

12 Online Marketing Tips for the Coronavirus Economy

12 Marketing Tips for the Coronavirus Economy As it becomes increasingly clear that the global coronavirus pandemic is likely to linger for several months (and possibly longer), topics like web design and online marketing might be the furthest things from your mind. However, this global health crisis is also putting the business world in a […]

Why It’s Time to Upgrade Your Web Hosting

Web hosting is an easy topic for business owners to ignore. After all, most don’t really understand how it works, never see the computers where their websites are stored. Also most are easily bored by details like server speeds. So, rather than get into the technical minutia of different web hosting packages and configurations, today […]

3 Ways to Grow Your Customer Base and Keep People Coming Back

It is difficult to overstate the importance of maintaining a customer base. It is far easier to sell to old customers than it is to bring in new ones. Measures must be put in place which keep customers coming back through exceptional customer service. Here are three ways that improve the way you interact with customers […]

3 Tips for Writing Effective Product Descriptions

Product descriptions are incredibly easy to take for granted given how ubiquitous they are with online marketplaces. Whenever you visit a product page, you expect the description and you expect it to be written in a certain way. It can come as a shock to realize that someone wrote those descriptions at one point. This […]