How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place?

At the same time, though, a lot of marketers seem to think that the process will take care of itself if they just put up a nice enough layout and some content that’s free of obvious typos. Unfortunately, it takes a little more than that to find business on the web. In fact, if you want to attract leads with your business website, there are a few steps you’re going to have to follow every time…

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