Why Your Logo Might Become a Huge Problem in 2022

Recently, Google announced it would be adding Brand Indicators for Message Identification (BIMI) authentication to Gmail. This probably represents the tipping point in a trend toward verifiable email sending, and should have enormous impacts for marketers over the next year or two. In general, BIMI works like this: a business uploads a specially formatted version […]

5 Things That Will Be More Valuable Than Cash to Marketers in 2021

As 2020 has officially come to a close, and as business owners start looking towards the new year, it’s understandable that many are keeping a closer-than-usual eye on their bottom line. The last 12 months have been completely unpredictable, and they have left even established companies in some industries scrambling around for cash. There is […]

7 Urgent Steps for Marketers in the Covid Economy

As the coronavirus has taken over first the news, then our attention, and finally the economy, clients have come to us again and again with one question: “what now?” The answer depends of course on the situation a business owner or executive is facing. For some, a Covid recession is a major event. For others, […]

5 Ways to Bring Your Email Marketing Up to Date

While a lot of business owners are busy chasing the latest trends in search engine optimization, social media, and pay-per click advertising, there are a handful of marketers out there using a much older, more predictable, and cost-effective tool for getting sales: email newsletters. Email is instant, costs very little, and generates consistent returns over […]

How to Attract Leads With Your Website

Now more than ever, business owners are obsessed with attracting inbound leads from their websites. That’s a good thing—if your web presence isn’t generating sales opportunities, then what’s the point of having it in the first place? At the same time, though, a lot of marketers seem to think that the process will take care […]