While a lot of business owners are busy chasing the latest trends in search engine optimization, social media, and pay-per click advertising, there are a handful of marketers out there using a much older, more predictable, and cost-effective tool for getting sales: email newsletters.

Email is instant, costs very little, and generates consistent returns over time. And yet, you rarely hear business people talking about its many strengths and advantages anymore. In fact, we regularly listen to clients who think email has lost some of its value because they are seeing declining open rates and more unsubscribes every month.

We would answer that the problem isn’t usually with email itself, but the way it is being deployed. Specifically, many business owners are taking an outdated approach to email marketing, and are thinking that it no longer works as a result.

To help you avoid the same kinds of mistakes, today we want to share five things you should start doing immediately (if you aren’t already) to bring your email newsletters up-to-date…

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