Does Social Media Affect Search Rankings?
In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services. Pair these changes with the longstanding […]
Are You Making These Facebook Advertising Mistakes?
Google AdWords and Facebook advertising are built on a similar premise: show your marketing messages to the right people and you can generate an instant response. However, they represent entirely different platforms that work in unique ways. It’s no surprise, then, that so many marketers try to transfer the success they’ve had using search PPC […]
4 Simple Tips for Facebook Branding Success
Facebook isn’t just for sharing vacation photos and snarky memes anymore. If you are a small business owner, or someone who manages sales and marketing for small business, then you should be using the social network to build your brand and connect with new buyers. Obviously, there are entire books, courses, and seminars built on […]
Will Artificial Intelligence Replace Search Engine Optimization?
For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected. In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could […]
3 Web Design Difference-makers You Can’t Overlook
A lot of business owners don’t realize that it truly can be the little things that make all the difference when it comes to establishing a strong and profitable website design and presence. Items like layouts, logos, and headlines are important, but many of our clients tend to overlook a few special touches that can […]
The Compounding Interest of Content Marketing
Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented […]
How to Beat Facebook’s Engagement Formula
Facebook has been growing and growing for a number of years—reaching more than 1.5 billion users around the world—so it shouldn’t come as a shock that something was going to have to give eventually. And as it turns out, that “something” is the length of the average user’s feed. There simply isn’t enough time and […]
4 Ways to Turn Online Visits Into Walk-in Customers
In the early days of internet marketing, business owners used to fret about what they could do to get their real-life customers to visit their website, subscribe to an email newsletter, or follow them on Facebook. Now, the situation has been largely reversed—lots of small and local companies want to take their online traffic and […]
The 5 Rules of Facebook Image Posts
If you want your Facebook marketing posts to attract attention, then you’d better say it with pictures. Images aren’t just processed more quickly by the human brain, they make a stronger emotional impression. Of course, you don’t have to know that to tell the difference between image‐based posts and ones made from text—if you’ve been […]