In the last couple of years, the lines between search engines and social media have blurred a bit—both for users and marketers. On the one hand, lots of everyday users (and buyers) are using social platforms like Facebook and Twitter to find information, not to mention products and services.
Pair these changes with the longstanding debates within the SEO community about the role of social posts and activities within search algorithms and you get a lot of confusion about the relationship between the two. So, you might be wondering: does what you do on social media affect your search engine visibility?
The short answer is “probably not,” at least not directly. However, the story doesn’t end there. To help you understand the relationship between social media activity and your Google search rankings, here are a few things you should know…
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Anchors, commentators, and even sociologists all agree on one thing: fake news is a growing phenomenon, and one with real-world consequences. In the span of a few months, it’s gone from being an obscure topic to one that Facebook and the other leading social media platforms have promised to fight directly.
The discussion about fake news is currently focusing on the social side of things. However, we expect it will have huge repercussions in the area of search engine optimization in the near future. After all, Google could be considered the world’s biggest library and news outlet all in one. Plus, the company’s directors have prioritized author tags, authority indicators, and topical relevance in past search algorithm updates.
It’s not a big reach, then, to expect fake news will change the art of search engine optimization forever. Below, we are going to make three predictions. They certainly aren’t ironclad now, but do represent rational outcomes that would follow the trends we are seeing now. Let’s take each of the three, one by one…
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For decades, science fiction writers have been wondering what effects supercomputers and artificial intelligence might have on society. However, as technology advances, it’s those of us in internet marketing that end up the most affected.
In fact, there are some who think artificial intelligence will replace an online marketing staple in the next few years. But could AI really render search engine optimization obsolete? And should you be worried as a marketer?.
To find the answers, here are a few things we have to keep in mind…
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Albert Einstein once referred to compounding interest as the “eighth wonder of the world.” He was talking about the tendency of money to grow over time, but he could have just as easily have been referring to the exponential power of content to attract new visitors to your website… had such a thing been invented in his era.
As it turns out, the pages, posts, and articles you add to your website do indeed grow just like your invested savings do. In fact, content can be almost better, since the results of content marketing are more predictable than the stock market.
To understand why there is so much power in having new articles and ideas being added to your site all the time, let’s look at a few of the positive effects that grow and increase in strength over time while you keep generating content…
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Web hosting isn’t necessarily the most exciting part of the web design and Internet marketing process. In fact, lots of clients just choose the cheapest hosting package they can find, or the first one their web design team recommends. I guess that a good percentage of business owners couldn’t tell you where their websites are hosted off the top of their heads, and certainly wouldn’t be able to give details about their level of service.
As understandable as that is, it can lead to bottlenecks on your website. Or to put things another way, better hosting can make a bigger difference than you might think. Premium web hosting can make your website faster, more reliable, and safer from attacks. In addition, better hosting gives you the option of adding SSL—or Secure Sockets Layer—protection to your website.
You’ve probably heard of SSL already, and have undoubtedly used it several times already today. But, more business owners than ever are asking about this particular feature because Google recently named it as a search engine signal. That means your website can be easier for customers to find with an SSL than it would be without one.
So, does that mean you should upgrade your hosting and add SSL to your website? To find the answer, let’s take a look at a couple of things you get when you make the change…
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Over the past few years, WordPress has become so popular that it’s now the default choice for most business owners – and their web designers – when it comes to building and establishing a new web presence. In most cases, it’s simply assumed you will want your next website to be constructed in WordPress.
New clients, and especially those who haven’t upgraded their websites in many years, often wonder why this is. What is it that makes WordPress so fantastic, especially when it comes to building web pages for small businesses?
The answer doesn’t necessarily have to do with a certain look or layout, but the fact that WordPress offers huge bottom-line value. It gives you the most bang for your buck. Here are just a few of the reasons why…
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