Three Lies and a Truth About Links

In the wake of some of the recent changes we’ve seen in the internet marketing world—and especially Google’s Penguin and Panda algorithm updates—we have noticed that a lot of business owners seem confused about the best way to think about links.

We often hear questions like: Should I still be trying to get links to my website, or should I be working to disavow the ones I got in the past? Do links still have search engine optimization value? And if so, does it matter where they come from?

It’s only natural to wonder about these things, given that there was so much bad information going around. To find the answers you need, let’s look at three lies and the truth about links and internet marketing in 2017…

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