Are You Doing Social Media Marketing Backwards?
Traditional social media marketing campaigns tend to follow a similar outline. They start with setting up accounts and posting content. Then, as your messaging get stronger and your audience grows, more and more potential buyers are exposed to your business. By sprinkling in occasional offers, events, and discount codes, you pull them into your business […]
Why You Are Failing to Sell on Social Media
You don’t need a detailed study or survey to tell you that social media marketing is more popular than ever. However, we think that term can be somewhat misleading. While most business owners are using social media, it’s fair to say that the majority of them aren’t really getting much in the way of results. […]
5 Frequently Asked Questions about PPC Advertising
New clients often come to us with many questions about pay-per-click (PPC) advertising. It’s not hard to understand why. On the one hand, you can have a new campaign of PPC ads up and running within minutes. But on the other hand, those ads are going to cost you money, and you can watch your […]
Is SEO Actually Worth the Time and Effort?
Search Engine Optimization (SEO) All business owners and marketing executives love the idea of social media marketing. It’s common sense: Google is currently processing somewhere around 5 billion searches per day. Who wouldn’t want a healthy slice of that traffic headed towards their own landing pages? However, what stops them from following through on new […]
Two Ways to Approach Search Engine Optimization (SEO)
Along with a website that looks great, or more leads and sales, one of the top requests business owners and executives bring to us is a desire to stand out on Google and the other search engines. They aren’t concerned about search engine optimization (SEO) because they think it’s fascinating or enjoyable, but because they […]
Are Negative Online Reviews Killing Your Sales?
Online reputation management is a relatively new topic in the world of internet marketing. For that reason, it’s not so surprising that a lot of business owners either don’t know what kinds of reviews have been posted about them online, or aren’t too worried about it. However, we want all of our clients and readers […]
Why You Want Web Hosting Through Your Web Designer
Did you go looking for the cheapest hosting you could find after you had someone design a website for your business? If so, you shouldn’t feel bad – experience tells us that’s the “normal” way for a small business owner to choose a place to park their new web presence. However, a high-quality web design […]
Using Search, Social Media, and PPC Together
Most of the business owners and executives who come to see us for web design and Internet marketing already know they need to be using search engine optimization, social media, and pay-per-click advertising. What they don’t necessarily know is how they should prioritize them and use them together. In fact, many aren’t sure of the […]
5 DIY Online Marketing Video Tips
Online videos can change the results you get from your internet marketing overnight. They can add more punch and persuasion to your landing pages, help you to get more views on your social feeds, and open you up to an entirely new audience on YouTube. The best part of this might be that the cost […]
Adding More Personality to Your Social Media Marketing
In many ways, social media marketing is the great equalizer. That’s because it puts small businesses—and even small business owners—on par with Fortune 500 brands. In fact, we would argue that the little guys actually have an advantage. That’s because most people don’t want to see big-budget advertising when they go on Facebook and Twitter. […]